Noa Noa

Give me 10 minutes in Noa Noa and an unlimited credit card limit, and I’m convinced I could make a box of cereal could look feminine and fashionable.
Straight out of Serena Van Der Woodsen’s closet (or Kate Moss if you need a non-​fictional fashion icon), I oohed and aahed through well placed racks and stylish displays of fashion-​forward, yet vintage inspired pieces that define the ‘boho chic’ style. Every element of each piece is simply, yet thoughtfully designed and you can literally mix-​and-​match your way around the store to create all sorts of rustic and romantic combinations. This winter the palette consists mainly of soft purples, graham cracker browns, avocado greens and a touch of burgundy. Yum.
Noa Noa carries those «I’ll just throw it on and look fabulous» items that every lady should have an arsenal of in her closet… if she can afford it.
Quick Tip: Turns out Noa Noa means ‘fragrant’ in Tahitian. Floral, whimsical, and fragrant feminine fashion. Love, love, love, love, love.

I thought Noah Noah was an independent shop that only existed in Central London. Oh no, I was so wrong. Strolling down Upper Street I was delighted to find one peeking out in between a busy restaurant area and the council offices. When I go into Noah Noah’s I have noticed that, generally, the clothes are very plain. Plain and simple but effective and lovely. The quality at Noah Noah is top notch — I’ve got an ink-​blue, long sleeved top which is very thin but continues to look brand new even after it’s faced my monsterous washing machine (it’s so violent that things fly off the top of it even if you’ve only asked it to do a ‘delicate’ wash). I think I’ve had a comment from somebody every time I’ve worn it asking if it’s new. Noah Noah doesn’t make particularly daring clothes, so if you are someone who wants to fade into the background yet still wear pretty clothes, then this is the place for you. That doesn’t mean the more adventurous of us who do dare wear crazy clothes shouldn’t take a look — it depends on what time of year it is as to what sort of clothes they have in store. I have only given it three stars because they prices are high and I try to buy more exciting clothes.