New Look

New Look is a chain specialising in the latest trends in fashionware, in a similar way to Topshop, Primark and Zara. Although they concentrate more on womenswear, they have a growing menswear side, too.
Interestingly, they have been growing steadily since their first store — in Taunton of all places — back in 1969. Now they have stores in France, Belgium and further afield, such as Dubai.
This store is situated in the western side of the huge Westfield development (entered via first floor) and is spread over two levels.
Their menswear reminded me a little of Topshop: aimed very much at the under 30s (so not me) but with the odd accessory someone older might consider. The sizing especially seems to be aimed at skinny younger types — lots of waist sizes at 32 inches and under!
I notices they have a maternity line for women which is interesting — the target market seems a little broader for women than men.
That said, the layout in this brand new store was easy to navigate and the staff were helpful without being pushy, which is a nice change. How it fares in the current economic climate will be interesting to see.