Miss Selfridge

Lovely and well stocked shop. Love the closeness to the Tube (easy to hop off and do a bit of shopping after work). Staff is helpful and friendly and always willing to give advice or help put an outfit together for any occasion. Order and collect in store is brilliant and super convenient.

Oh how I’ve missed Miss S and yesterday I ran towards her Flagship, snubbing Topshite and then openly weeped as I marvelled at her offerings. It was 9am, opening time and the store looked mint, as it should. Merchandised perfectly, tidy, stocked in size order for easy shopping and with pleasant staff. Lacy festival garb, maxi dresses galore, junk jewellery heaven, the new AW/​11 collection beaming at me… people think its just for teens and early twenties lasses but how you are missing out if you don’t know about what lies within. When I worked as a personal shopper next door @ Topshop I used to sell waaaaaay more Miss S to older clients… think pretty blouses, fab (and well cut I might add) dresses, great trousers and all are truer to size than Topshop as well, which leaves you feeling better about life and yourself! Nothing worse than not fitting into your size and having to go 2 sizes bigger. And it’s cheaper in here too which is good news for our bank balances. Great for work-​wear, clubgear, day bits and even wedding/​occassion outfits. Their sales are always smoking hot as well. Oh how I wish the Watford branch had never left the Harlequin… sigh.

Miss Selfridge has been known to override Topshop on many of my numerous shopping expeditions. I really like it as although it isn’t huge, it has bang on trend pieces and a great shoe and accessory range.
I suppose the only negative aspect of Miss Selfridge is that it caters for a slightly younger crowd than Topshop and is consistent and quite ‘samey’ in its lines as opposed to appealing to different preferences and styles. It is perhaps a little less cool also.
Nevertheless I think the clothes are great value — not too cheap but not too pricey and I can always personally guarantee that I will find something.

In my opinion, Miss Selfridge is good for one thing: pants. They’re brilliant and much cheaper than Topshop’s offerings with pure silk smalls that are a dead ringer for Myla’s designs coming in at about the price of a Big Mac.
It is inevitable that Miss Selfridge, being located right next to its sister store, Topshop, will always be left wanting a little when it comes to its sartorial offerings. It’s target demographic — 15 — 25 year olds — just a little young; its collections less sophisticated and contemporary. That said, Miss Selfridge is worth a visit. Just make a beeline for the underwear.

I always pop in here when I am in Topshop because I can always end up finding something if the massive store it is attatched to has become unbearable (which it usually always does) and also because their designs are a little more feminie and floral and generally prettier to look at. And also for some reason, I fit well into Miss Selfridge jeans.
They have nice underwear too and the deal on pants is quite irresistable. The staff in Miss Selfridge are also a lot friendlier and bothered about your clothes plight than the ones in Topshop. And it is never ever as crowded in there, so you can breathe a sigh of relief.