Mast Brothers

oh my. I went a little crazy. It’s cheaper here than the States, so hence the crazy with the credit card. It is still expensive for chocolate, but I think it is worth it.
Great chocolate and flavours in general. The paper wrap is stunning, it’s art.
Milk, sea salt, coffee, and dark are my favorite flavours.

I signed up a 1 hour tour with Mast Brothers and had one of the most amazing time touring the factory! The one hour was spent learning the process of making chocolate; from choosing the cocao beans, processing the beans making it as chocolate to final packaging etc. I have gained much appreciation towards the passion and attention to quality they have given into making these chocolates, they even hand packaging all the chocolate bars! Overall, the whole experience was similar to me being in the «Charlie and the Chocolate factory»!

As a huge fan of their Brooklyn location, I was so happy when I saw Mast had opened up on Redchurch!
It’s a lovely store with a minimalist setting. Their chocolates are carefully displayed.
My favorites are:
+ Goat milk chocolate bar
+ Coffee chocolate bar
+ Brown sugar chocolate bar
+ Olive oil and thyme truffle
However, everything is expensive. If you thought their chocolate in NY is expensive, it’s 1.5x more here…

If you are a fan of beautiful packaging and excellent branding then you will love Mast Brothers. If you happen to like chocolate too? You will love it. I took some co-​workers here to sample their wares and the staff were so friendly and nice and actually really knew their stuff. We got quite an education on chocolate that day and left with the most scrumptious bars. They sell the chocolate bars, obviously, but also have drinks to sell as well.

If the sweet smell of freshly made chocolate doesn’t lure you in, the clean cut & colourful displays of the various tasty treats on offer will.
Mast Brothers has been a fairly famous stop for those chocolate lovers visiting Brooklyn in New York. Having built themselves a reputation for deliciously well mixed flavors to suit everyone’s taste, you now don’t need to travel over seas to get your hands on the trendy brothers goodies.
Having recently opened a flagship store in East London — just behind Shoreditch House by the overground — this chocolate heaven includes a change to see the chocolate actually being made and they offer a free behind the scenes tour as well.
Everything is made on site, the space is clean cut and simplistic in design but you may find yourself in there for longer than expected trying to pick just one flavor to take home and try. The store has it’s own coffee counter too, where you can pick up your classic caffeine hits as well as their interesting ‘chocolate beer’ and for rainy days, an amazing hot chocolate to take away.

great if you have a kinfolk subscription, a Coutts account, and not a lot going on in your life.
for all my proles out there, lets gorge ourselves on Cadburys.

Love/​hate relationship, here.
On the pro side: THE STORE IS GORGE-​Y (that’s gorgeous, with an over-​the-​top pronounced abbreviation). Also gorge-​y? The chocolate bars themselves, wrapped up in the most perfect of papers and (almost) too pretty to eat. They look like they belong on a display shelf, which might be the point all along; Mast Brothers feels like a gallery space with the strong smell of cocoa rather than a «chocolate shop/​pe».
Also in the store’s favour is the fact that there are options beyond the bars: two types (two!) of hot chocolate or, for 3GBP (a steal compared to the prices I’m about to quote you) some chocolate spread on a slice of sourdough. This was totally delicious but also… not something I would likely make the trek to Redchurch specifically for.
On the con side: 8GBP a bar, man. 8GBP a bar (as Vicky L. detailed: a wee 80g. worth)! Again, fine, *I get it* (see also: maybe I do not) but that feels overly steep. Adding chocolately insult to injury is the plain and simple fact: despite the delicious descriptions of the chocolate, despite the beautiful wrapping… I just don’t love the Mast Brothers product. It’s fine, it’s just… not 8GBP-​a-​bar-​fine. So that aftertaste is, well… a lil’ bitter.
Unilocal note: pop in, it’s worth it for the heady cocoa air and contact high. Then maybe go and buy a Dairy Milk.

I’ve been thinking about Mast Brother… The shop is beautiful. I mean absolutely gorgeous.
And they serve interesting things like cold brew cocoa infusions, chocolate beer and what not…
But when in comes down to it? I am liking my cow milk chocolate bar. The wrapping is like a miniature art print. At £8 for about 80g it’s eye wateringly expensive and a bit too dry for my liking. And the fact is, this particular chocolate monster has munched through about 4 Melt bars and numerous non posh chocolate bars in the month since I bought this one.
Evidently it’s not my favourite… It was nice but not worth a revisit.

On a recent trip to Williamsburg on a cocktail crawl I stumbled into the trendiest chocolate shop ever. A huge space with delicious chocolate and bars wrapped in fancier paper than I would ever wrap a gift in. I didn’t pay too much attention to the price — it’s not like I would be back in the area anytime soon, so just devoured my chocolate en route to the next trendy cocktail bar on a cold October afternoon.
Fast forward to February 15^th and I spot the white neon writing on Redchurch street saying (I think) ‘Mast Brothers are making chocolate here’. Upon entering, the sense of déjà vu was dizzying. I swear I’d been here before but couldn’t place it. It was only upon examining the wrappers with their Brooklyn address that I realised that the delicious chocolate I had indulged in without worrying about any chance of addiction to their chocolate due to the large number of miles between me and them, had arrived in London.
One bar later and I may be in trouble. You see, a single 100g (if that) bar of amazingly smooth, flavoursome and intense chocolate here comes in at £8 a bar. That’s £8!
They also have a little café counter with drinks and snacks. Press your face against the glass wall to see chocolate machines conching (I think that’s what they’re doing) melted chocolate. I had an urge to break through the glass and stick my head into that machine.
Looks like I shall now need to avoid Redchurch street even more. It was bad enough with Aesop, APC and Lounge Lover in the area without this place destroying my pay cheque even more.
They do some truffles too (£3 each, cough, splutter…).