Lacoste

This is a store placed right on Regent St, next to the Apple store, very close to the Oxford tube station.
It is a bit on the small side in spite of being over two floors, and so it is tight to walk through some parts.
The male clothing is downstairs and the female clothing is upstairs. There are changing rooms on both floors.
The service is great, with good advice on the clothing and helpful assistance in general.
The trainers section is on the far corner upstairs, opposite the changing rooms.
They organise an event to showcase their new collections twice a year, as far as I know. You can get 20% off on the evening. I was lucky to be able to attend it once and it was the best event I have attended of this type. Hopefully I will have invitations for following ones! ;)