Joy

What a cute clothing and accessories store here. It’s located in the Victoria Station shopping center, upstairs.
Prices here seem okay, like 35 pounds or so for a dress. They aren’t the cheapest but they won’t break the bank either. The store was running this promotion where if you spend 75 pounds you get a free 35 pound dress. They also had these cute foldable ballerina flats for 30 pounds but I was a bit skeptical at how well these would hold up especially since I am very hard on my shoes.
I bought this gigantic reusable bag for 5 pounds (about $ 7.50 USD).

This is an awesome shop, very like my much-​beloved Front & Company back home in Vancouver Canada, except for selling only new and no consignment clothing. There are tons of cool and completely unique gift items, mostly geared toward adults (and especially adults who are kids at heart and appreciate a good joke, e.g. coffee mugs that have inappropriate messages). I found some great cards for birthdays, etc and gifts for both of my sisters here: a mug and a book that are just *perfect* for each of them. There is a wide variety of women’s clothing, mostly in a classic/​retro style and quite lovely. They have a decent selection of home wares, in addition to the gift items. There are also some items that would be great gifts for children. You can find this shop up the escalators from the main Southern Rail area: to the right of the Southern Rail departures board and platforms, across the open area from the large Southern Rail Tickets booth: *not* the underground or overground platforms!