Jakss Children & Babywear

Jakss is one the first stops for East End parents to kit out their little darlings in designer gear. Forget the awful image of Daniella Westbrooke and her daughter dressed head to toe in Burberry. Jakss has a range of European and American designers including D&G Kids, DKNY Kids, Miss Sixty Kids and Ralph Lauren Kids. Surprisingly most of the clothes are not splashed with logos although there are the some styles for parents who do not mind their children looking like a walking advert. The Oilily range is probably one of my favourite designers and the vibrant colours and cute florals never seem too much. If you’re looking for a kids designer outfit Jakss is considerably better value than many other London boutiques and the staff are always very friendly. It is probably best to go during their sales as it won’t hurt so much if after a few weeks your child has outgrown the Ralph jumper which cost you around £60.