FRAE

Pendant le mois que j’ai passé à Londres, Frae a définitivement détrôné Snog dans mon coeur.
Grande amatrice de froyo, j’affectionne plus particulièrement cette adresse d’abord pour la qualité de son produit de base: ici le frozen yoghurt est onctueux comme une glacé. Parmi les choix de goûts pour ce yoghurt, on trouve mon chouchou: la version peanut butter, que je recommande vivement. Autre point fort de Frae: le large choix de toppings dont, chose assez rare pour être signalée, on peut choisir plusieurs toujours pour le même prix!
Il a Frae, il a tout compris :)

Really good frozen yoghurt and great choice of toppings! I definitely recommend it

Very cheap (and very good) Coffee (99p for an American) great yoghurt and nice toppings and two benches outside for the sunny weather.

Once upon a time I hated froyo. Probably because I’ve only had the shitty type that was all powdery and tasted dry despite being a «wet food».
I also have an addiction to peanut butter and nutella on corn cakes. It’s on a corn cake, it’s healthy!
Well… apparently the scales seems to disagree. However, the Peanut Butter/​Chocolate Praline combo has filled a hole in my heart (you know there probably is one, from the lack of real peanut butter clogging up my arteries!!) and to top it off, frae is organic, low fat, full of probiotics and delicious!
Yay! I don’t know who doesn’t come out a winner here.

WHAT. Real British Milk turned Frozen Yogurt (oh my goodness, now how ridiculous is it that most frozen yogurts tempting you out there are made from cheap, rehydrated powder? Let us all get real and buy real.)
WHERE. Notting Hill, Chelsea, Islington, Topshop Oxford Circus, and Heathrow Terminal 5.
WHY. Plain frozen yogurt or their passionfruit-​flavour variety never fails my tastebuds, and topped with raspberries and mochi, deelicious with two e’s.
Emily Rose Reeder

There were certain sacrifices I knew I had to make to move from California to London. In-​N-​Out, Kogi, Red Mango, Coffee Bean, Panda Express, and yes, proper Mexican food, all became twice-​yearly treats when visiting family back home rather than weekly or monthly indulgences. While I would give my right pinky finger for an outpost of El Farolito or Tacolicious in London, I have found a replacement for the frozen yogurt popularised by Red Mango and Pinkberry in the states: FRAE.
I first discovered FRAE in their concession in the Oxford Circus Topshop during a rare London heat wave. An order of their natural yogurt with toppings of fresh raspberries and mini-​Oreos was perfection at that moment, and unfortunately marked the start of a pricey habit of going to FRAE whenever the temperature broke 20 °C.
FRAE achieves the creamy, thick consistency desirable in frozen yogurt, with no iciness to speak of. The chocolate flavour available at the Notting Hill location is among the best chocolate frozen yogurts I have ever tasted. Normally I find the taste of chocolate clashes with the tangy yogurt, but they have achieved the perfect balance.
FRAE also offers a decent assortment of toppings, ranging from healthy berries and nuts to indulgent brownie bits and caramel sauce. Their menu includes the appetising Hello Sunshine (natural yogurt, coconut flakes, mango, honey) and Salted Caramel (natural yogurt, almonds, caramel, and sea salt) combinations, but I have always opted to design my own.
This tiny FRAE serves frozen yogurt until 11pm every night (including Sundays!) except for Fridays and Saturdays, when it stays open until midnight. As a result, I also formed a post-​Coronet habit of discussing the just-​viewed film over FRAE frozen yogurt. Since I worked near Topshop and lived in Notting Hill, I now realise where a large portion of my paycheck went last summer.
I do not buy into the belief that frozen yogurt is «healthy» for you («healthier» than Ben & Jerry’s yes, but still full of sugar), but FRAE does make a refreshing treat on a sunny day or warm summer night. Now if only the London weather would cooperate.
(Last visited June 2013)

Often closed during the day and evenings without a sign in the window with a reason. Nevertheless, it is an ideal spot for tourists and locals since it is right near one of the exits for the Notting Hill Gate tube. Low in calories, plenty of toppings (hot and cold), and even waffles to suit your fancy. Not a lot of seating inside, though.

My friend emailed me after I told her I was going to London and said: «Frae. Go there. You’ll love it».
Today I sent her an email from on-​site. Subject line: OMG. Body of message: picture of strawberry Frae yogurt.
This place is rad. Bonus: 84 calories for a small cup. I used to like Tastee Delite which was all about artificiality and trying to replicate flavours like coconut macaroon and red velvet cake (nothing wrong with that: I went through several customer cards). In contrast, Frae is like my enlightened grown-​up version of my frosty treats from youth… organic products, clean, fresh flavours, and a feel-​good vibe.
Also, in the big scheme of London expenditures: totes affordable.
Unilocal note: there are toppings options (fruit, chocolate, coconut shards, honey) — importantly: not self serve — and though the combinations sound tempting, this treat really needs no covering up with extras. Choose natural, strawberry, or green tea flavours. Find spoon. Find quiet spot. Enjoy.

In a week of freezing temperatures, my thoughts naturally drift to fro yo… Frae has opened an outpost in Notting Hill near the Tube station.
Besides their usual natural and green tea flavours, they were offering chocolate. In addition, they were offering hot winter toppings such as rhubarb crumble, cherry pie and stewed cinnamon apple, which is an innovation in the fro yo market.
I do like Frae for their creaminess but in common with most fro yo places in London, you can only choose a few toppings, so I prefer to head to Yogland in nearby Queensway for self serve fro yo where I can mix and match as many flavours and toppings as I want
Not bad for non self serve

The best thing about this Frae location is the hours, open late every night of the week?!? In London?!? Is this POSSIBLE???
While there are other ice cream/​gelato places in the area, they all close at 9pm, so if you have an 8pm or later dinner, there is no way you’re going to make that post dinner ice cream. While I definitely generally prefer full-​fat ice cream to frozen yogurt, this does the trick, and at least I can console my disappointment with the knowledge I am being healthier, negated by copious amounts of fattening toppings.
If there weren’t riots outside, I’d probably go get some right now. Yes, at 9:42pm on a Tuesday and they’d be OPEN.

Much better than the Frae I first went to a while ago in Angel on Camden Passage. I’m a fan; I like how the yogurt is not too tart or icy, but creamy. The texture, although it may sound like a weird thing to say, is one of the top for London fro yo (so far)!

How can frozen yogurt taste like the best ice-​cream? These guys have just got it right, the yogurt on offer is a gods sent and the design of the shop is Scandinavian (danish?) clean and modern…
They even have a smoothie with protein for you gym freaks out there (counting myself in that category).

Things that make Frae 8 zillion times better than Snog:
1. Generous toppings. My server didn’t have to individually choose the three strawberries to add to the top of my yogurt. He just piled a ton of them on. I very very very much like this.
2. The yogurt itself is creamier. It’s a much better consistency than the Snog yogurt, which can be a bit icy in consistency.
3. Less obnoxious décor.
4. Quicker service. This could relate to #1, since each topping didn’t have to be individually added (and weighed!!!), but I have honestly waited for ages for a stupid FroYo at Snog. This was an altogether more efficient experience.
Frae is a serious step up from Snog.
But it’s still not ice cream.

Oh, well isn’t this just flipping LOVELY.
The only thing to really say is that the frozen yogurt is excellent. Some of the best I’ve had in ages. Fantastic texture and very subtle taste. The fact that it’s organic and low fat and blah de blah is just mochi on top of the yogurt cup. Speaking of, the topping choices are mostly fruit and some other select goodies like nuts and candy.
The staff are very pleasant and efficient. The portion sizes are generous, I was kept busy with a small for quite a while. Bright and clean spot with some seating inside and a bench outside where you can watch the mortal world go by while you smugly eat a bit of heaven.

I had heard good things about the Strawberry froyo so I decided to go in and test it myself.
A M A Z I N G
The strawberry is delicious — and its rich & creamy so much so that you’re almost fooled into thinking its ice cream!
I do wish they had chocolate froyo (no surprise) but for now the strawberry will do just fine!
I liked the sizes they had and also think its very affordable. £3.10 for a medium sized bowl with no toppings (which is plenty of froyo, trust me)

As far as Pinkberry knockoffs are concerned, FRAE is not only way better than Snog (which is still pretty good), but I think that it’s even better than Pinkberry. And yes, the British Strawberry flavor (I have not yet adopted your –our spellings) is indeed da shnizniddynit.
If you have friends in town from California, especially from LA, then take them here just to show them that Brits can occasionally improve on all the American restaurant concepts that you like to steal. Although in all fairness, the Pinkberry concept was stolen from Korea.
This is some seriously fucking good frozen yogurt.

Ahoy!
You’re reading the ramblings of a newly converted Frozen Yoghurt (my preferred spelling, you choose your own) and indeed, Frae lover. Although only a small place and currently adorning a partly shattered window, it is, none the less, filled with awesomeness.
Three choices for flavours: natural, British strawberry (which I had and was very nice) and green tea (what I wish I had — amazing). Along with this there are numerous fruit, nut and sweet things available as toppings. I opted for plenty of blueberries.
Located very near Notting Hill Gate tube station and on the high street it’s not difficult to find and worth making the effort to visit if your in the area. With only a handful of seats and a couple of tables it’s not convenient for groups to eat inside, luckily frozen yoghurt is handheld so you can eat where you wish elsewhere.
It does indeed seem to be Frae policy to employ tall, handsome men who are both helpful and friendly so much so that not only was this my first actual frozen yoghurt experience it was also the first time in my life when I questioned my own (assumed) heterosexuality. Luckily — for the staff of Frae — the Lady-​friend was there to snap me out of my daze and remind me I had frozen strawberry yoghurt with blueberries to enjoy. I was also handed a free espresso as there was a new tall and handsome man being trained at the time and I was the willing Guinea Pig.
FYSR, Ian

Finally! A second FRAE location! If I had it my way, they would be on every corner of London, so a second location is a great start.
I must say that the new British Strawberry flavour is to die for. It takes so perfect on a warm day when swirled in a big ol cup with natural flavour just beside it. Ah, it was just perfection.
The staff at FRAE are always so consistently nice too! Always super friendly about letting me sample the yogurt for it’s consistency (yes, I’m a yog snob) and for giving me another stamp on my FRAE loyalty card.
The only recommendation I have for FRAE is to introduce more new flavours for the menu. British Strawberry is a delight, and I am sure that any other flavours they create will be perfect too!
ALSO: froyo shops in London are going to have to step it up soon… «Yogurtry» on Hampstead High Street opens up this week and they are serving eight (yes, eight!!!) flavours! Yikes!

This must be brand spanking new because I walked by here the other day and there was no frozen yogurt in sight. Then BAM last Saturday, while searching haplessly for gelato I ran into this infinitely more calorie-​friendly establishment.
While I don’t particularly enjoy shelling out 4 pounds for a smoothie, it was in fact delicious and exactly what I was craving. Natural plain yogurt with berries and banana… mmm.
There is also something to be said for a yogurt chain that seems to only employ incredibly attractive 20-​something males. Yogurt just tastes better when served by a well-​built chap with sky-​colored eyes.
Dreamy. On many levels.