Aram Store

Beautiful and functional designs throughout the store. In fact, the store itself feels like a gallery (there is a rotating exhibit of artwork on the top floor), where the interior design is the masterpiece.
I was looking specifically for smaller decorative pieces, not furniture per say, of which there is quite a bit but it is spread out throughout the entire 3 floors of showroom. Not really setup so that you can see the same type of thing all in one place in the store — it’s imagined as a number of living spaces rather than the categorized items that fit in those spaces. Namely a visit here won’t necessarily be a quick peruse.
No service was offered. A slight greeting when I entered and that was it. I asked about the upstairs and received a kind of cold reply.
Also very pricey.
For my purposes beautiful gallery of interior design, not a viable store. 3 stars judging it as a store.

A huge and beautiful converted warehouse in Covent Garden. This is best shop in London for top-​quality contemporary furniture. No knock-​offs, no sale pitches — you can just wander and admire the perfectly-​curated range of the best pieces available. Of course, you pay the (high) price, but the ground floor has a nice range of accessories that make good presents. They are also the licence-​holder for Eileen Gray’s designs.

This shop is a dream for design lovers. It is a family project that was developed with the intention to house the best in interior design in London.
The store has a wide variety of styles ranging form classic Bauhaus to the newest from Milan. Names like: Harry Bertoia, Knoll, Vitra; are common on the sales floor. So if you have the money that goes with these expensive names you will be able to get furniture, lightning and accessories. The shop has 5 levels and they are a testament to their love for the best in design and its all for sale!