Alfie Hairdresser

I stumbled upon Alfie’s one weekend, and walked in hoping to get an appointment for a Japanese hair straightening treatment and a cut. I was in luck, managed to get an appointment for the afternoon.
The staff here are really lovely and super polite — they even provide tea and biscuits while you have your treatments done! Bliss!
There is such attention to detail — several washes, blow-​dry and trims later and I was done! Hair straightening normally takes 3 – 4 hours, this time I was done in about 2.5 hours — I’m very happy with the results (still straight after a month!). Also, the price of the straightening is the best I’ve found in London to date — I normally pay around £300 for a cut and straightening treatment. At Alfie’s, I got the full works for around £170, which was great. Unlike places in China Town, I wasn’t made to feel really annoying for wanting to pay with a credit card instead of cash.
I wasn’t that keen on the cut, but I think that was more my fault as I didn’t explain what I wanted too well to a non-​native English speaker, I didn’t have a photo and I didn’t push to have it cut in any particular way. I’m used to it now, and I think the hairdresser knew what would suit me better than I did!
I will be back!

I highly recommend this salon.
The team at Alfie’s are very professional, fun, discreet and welcoming. You get a great hairstyle and a free immersion into little Japan! The whole team are Japanese and work with unfailing precision.
I always see Hari as I know I can just relax with him — he is very intuitive and knows exactly what I like and what will look most flattering. I always marvel at the time he spends on my head… snipping away like he’s pruning a bonsai tree!
The salon is tucked away in a really convenient location on a quiet street, which adds to the feeling of pampering. It’s a real oasis.
I love it!

Really hidden an the beginning of a back street in Holborn is this small gem. With the cold, the display windows get smokey and you can’t see anything but the name.
A very professional Japanese girl took care of my needs. I was just looking for a stylish blow dry as I was assisting a very dressy gala event. Her english was not perfect but we communicated well with hand and gestures, and magazine photographs.
There isn’t anything particularly amazing about this place, except for its location. You can forget you are in London and there is very little movement outside, especially in the evening (as offices are closed).
They have the usual selection of tea and coffee on offer and the scalp massage was particularly relaxing. Prices vary according to the length of your hair, so is better to consult prior to receiving a service.