I am using this review not only to compare it to regular standards for a store, but to compare it to its direct competition 2 doors down, which is the Vodafone store. Located in the Brunswick. It’s a small-ish store, but it’s as small as the staff are helpful and friendly(meaning they are quite so). They say that close at 6(or maybe 6:30?) PM, but unlike the Vodafone store 2 doors down(which holds the closing Time to the T), they are often open a bit later, and are willing to continue to talk to you after 6. It’s quite nice. Their shown prices on the pay-as-you-go wall include the £10, so you know exactly how much you’re getting into(unlike the Vodafone, which gives an initial price, but the customer must keep in mind that there is still another £10 to part with, after the initial cost – this news is located in the fine print). After having tried both services, the customer care in the 3 Store is quite nice(hence the friendly staff), while the Vodafone store’s service is, in my experience, atrocious(one store gave me information, told me to come back the following week, then had a sign the said following week that said they were remodeling for 10 days… another just gave complete wrong information and refused to verify, even when challenged.) So while 3 might perhaps not have had such a high review without the negative experiences down, I say this to you: what is light, without darkness? Happiness, without despair to compare it with? Vodafone was my despair; 3 is happiness in this case. The end!