DKNY

Possibly my favourite jeans store ever. DKNY oozes elegance. The store displays stock to perfection and there’s nothing I like better than perusing their latest lines.
Staff are knowledgable and helpful if you can’t find your size. They truly take pride in the appearance of their store and excel at promoting the DKNY brand.
The quality of the clothing is impeccable so investing in a pair of jeans from here is definitely worth-​while. They also seem to fit a lot better than other denim competitor stores’ offerings.
One of my favourite places to go and shop. Although you can buy online, nothing beats the in-​store experience.

‘DKNY is not just about clothes. It’s about a lifestyle’
Whilst Diesel use sex and youth to sell their clothes, DKNY use ambition and aspiration. Everything about the brand from their clothes and marketing to the way their stores are designed and laid out, is made to make the customer feel they’re buying into a wealthy and successful life (style).
Personally, I think the quality and tailoring of their jeans, shirts, cargo shorts, tunic tops and dresses is pretty impressive. Last time I went in their Met Quarter store, I was even tempted to try on a pair of Boyfriend Shorts and a denim Romper Suit. Do I think buying either would enhance my life in any way however? Get out of here!