Jacob’s

I agree with Suzi M. on this matter. If Jacob’s were such Pizza Experts, why bother making it look like a total rip-​off of a Domino’s Pizza shop right from the word go? The pizza’s were fine, though as such experts, does that mean that any Tom, Dick or Harry and the rest of the samey samey takeaway shops I have ever entered qualify? That’d be one to add to the CV if proven so!
Offering up the usual bizarre mix of Italian, American and Indian food with their pizzas, burgers and curries, I feel that the latter two options detract greatly from the expert status they believe themselves to be worthy of.
If it is a true expert pizza you’re after, I doubt you’ll be blown away by the pizza here. Just seeing their sign to start off with made me quite fancy a Domino’s instead!

I don’t know what it is with takeaways feeling the need to decorate their frontages with hyperbole and patently obvious exaggerations — in this case the claim of Jacob’s to be the ‘pizza experts’ — it always puts me right off them. I think I’d be more inclined to spend my money at ‘Joe’s fairly average pizzas’, as they at least would win points for honesty. Unsurprisingly, the pizza at Jacob’s is, of course, overwhelmingly average, with nothing to recommend it above the hundreds of other similar outlets in Leeds. My margherita was cheap and perfectly edible, but missing any obvious hint of having had the ‘expert’ touch. Unless they’re experts at making pizza go from boiling hot to lukewarm in 60 seconds, in which case I will happily concede them the title. They also do curries and burgers, and some good meal deals which, although they won’t exactly be a culinary revolution, are pretty good value if you’re with a load of hungry mates.