Diesel

So we love our super cool clothes. It’s true and Diesel fits that bill. Oh the joys of Diesel. It is so much more than other high street brands, it’s funky fresh. There, I sound like a cliché and hip hop reviewer. Well I’m street you know, I’m so street I once had a DJ name of Mel-​O-​D (see what I did there).
Now the Diesel store serves up a big helping of our beloved label. It’s great. Whether you want t-​shirts, trousers or shoes it is all here. You can get Diesel in numerous places in Leeds but none as impressive as this.
My only criticism is more of the label than this super efficient bundle of Diesel joy. That is they don’t push the boundaries like they used to. Gone are the days of bright lime and orange striking little numbers and in your face designs. They’ve become more subtle. Maybe that is a good thing and I should learn from that. Oh well regardless, this is shopping glee and I don’t mean the stupid TV sensation sweeping the Earth (why oh why?).

I recently had one of those shopping trips that’s my dream come true. One of my male friends had recently gone through a break up and I was getting used to my early morning call from him where he just sobbed down the phone.
On this particular morning he was outstandingly happy and even though he had woken me up I was delighted that he was in such a good mood. My mood grew even more exhilarating when he told me that he had just received a large bonus at work and wanted to spend spend spend.
The first place we went into was Diesel and I had so much fun dressing him up and giving him a completely new look. I am not normally one for labels but you really cant argue with the quality of the clothes. In under an hour we had got him two new pairs of jeans, a couple of tops, bag and sunglasses. I winced when we got to the till but my friend was more than happy and totally loved the clothes he got.

Diesel, a highly popularised brand, with it’s own dedicated store to it’s unwavering coolness right in Leeds centre, on Vicar Lane. Adorning the backs and backsides of college students with too much money, and yuppy urbanites with a penchant for good quality fabric at an inflated price, yet happy to pay because Diesel tells the world you are cool. You are.
All sarcasm aside, Diesel is a pretty sturdy brand, the shop itself is a nice rustic homage to the image the brand creates for itself. I can’t quite explain how, but it does. Trust me on this. I actually really do like the Diesel brand, it’s excellent quality gear, and it feels nice and washes and washes and washes without any trouble at all.
Leeds Diesel has both a women and a men’s section, with men’s wear taking residence on the ground floor alongside the bags, watches and those oh so famous Diesel beanies. Remember them? Do ya? I do, looked a pillock in them, I’m jealous, I don’t have a beanie head. Oh and the women’s range is upstairs, notably smaller than the men’s offering, but you take it where you can get it these days.
Diesel’s show pieces are the jeans, with a large section of the store dedicated to denim, all arranged in style and then by size. Excellent jeans to be found here, averaging on £110 per pair, if you’re not fussed about what season they are, the trusty TK Maxx tip comes in handy again, I’ve seen loads of Diesel jeans in there for £40. What you don’t often see in TK is the range of bags, and watches that I still drool over. I rememeber when Diesel watches were the must have wrist accessory, I still want one. You also don’t see the chunky knits that are flippin gorgeous to look at and touch, or the beautifully crafted coats and jackets, that yes do cost a small fortune, but will last you forever. Honest.