Early Learning Centre

I love this store!
ELC is owned by the Mothercare group but deals with the more fun side of childhood. Their products cover everything from books to musical instruments and have one thing in common They are Fun!
The staff obviously enjoy their work and their clear glee in showing how the toys work makes for a good giggle every time. Although the products are often quite expensive, they are of a good quality and are robust enough to withstand the constant attacks of my 18month old son (and his equally childish 24yr old father)!