Greenlink Wales

Wales’ first and only environmental and ethical living magazine hit the streets of South Wales last week. Green Matters Wales is a new quarterly publication that tackles the issues of climate change and fair trade and shows people how they can make a huge positive impact on the environment without having to make life-​changing sacrifices.
Coinciding with Wales formally being proclaimed the world’s first Fairtrade nation, the launch of Green Matters Wales magazine reflects the growing concerns that people have about ethical consumerism and environmental issues.
The magazine will offer thought-​provoking editorial, topical discussions and lifestyle commentary on the environmental and ethical issues affecting us all: from the cars we drive or the origins of the food we eat, to how we can be greener in the office. By being ‘lifestyle’ based, Green Matters Wales aims to help people understand how climate change and ethical consumerism affects their daily lives and, most importantly, how they can make effective changes.
A report conducted by the Fraser Consultancy found that:
3 out of 5 consumers in the UK do not feel that they have enough information to make informed ethical decisions. And that’s where Green Matters Wales should fill the gap. It will cover: food and drink, health and beauty, money, news, eco-​fashion, recycling, travel and transport all with an environmental and ethical perspective.
The first issue of Green Matters Wales features an exclusive interview with the UK’s leading environmental figure — Patrick Holden, director of the Soil Association. Mr Holden described the magazine as an absolutely brilliant idea in a recent interview for the launch issue, in which he talks about Wales’ growing love for organic food, the looming peak oil crisis, and why we should all be thinking globally but act locally.
Issue One also features an interview with Jane Davidson, Minister for the Environment for the Welsh Assembly Government.
Green Matters Wales is freely available at various locations throughout the region and can also be downloaded online at

An initiative like this one deserves everybody’s support!