Apple Store

The store is nice and friendly staff, and they also know what their talking about which makes a change

Shame helpful little mac shop AT computers in arcade closed, people in this big shiny one in st davids 2 are just sales people, their ‘creative tech’ guy, 3 sales people later was also totally useless.

I wept when they told me they were opening an Apple Store in the St. David’s 2.
«Oh, excellent. I can’t wait for all the hipsters to get their hands on their shiny new Macbooks. They’ll be in the coffee shops everywhere, working on their screenplays and whatnot.»
I dislike Apple a great, great deal. They are an insidious little company that uses sneaky, dirty tricks to increase their market share (such as building iPods with materials that can only withstand a year of use before burning out to a) reduce costs and b) ensure the product must be rebought), and this dislike is made all the more intense by the unwarranted rabidness of their fanbase. Mac users, I can handle. They’re just people. Apple fanboys, however, are cyborg terminators sent from the future for the sole purpose of annoying me with unfounded claims of superiority and their overwhelmingly undeserved smugness.
The Apple store does little to alleviate this.

We were on a minor mission to buy my small charge (aged 9) a small charger (new) for her iPod Touch (also new). I knew we could probably get something cheaper elsewhere but my small charges’ mother was going for the real deal and had the money to pay for it. So into the Apple shop we went. We found a nice man who sold her the charger for what I though was an unreasonably large charge. Then, strangely, she wanted to leave. I didn’t. I wanted to play with all the lovely Apple goodies that were out on display and ready to be played with. I tried to persuade her about how lovely the iPad was and look! It does this! And that! If only I had the money! The small charge was bored and we had to go. I’ll have to return on my own and spend some quality time with my aspirations.

I have to give Apple a mention as whenever i’m in the city with my boyfriend, here is where i spend most of my day.
Now, if you’ve got a headache (i always invent one after the first hour of watching him play around with various technologies) do not, i repeat, do not go in here.
The super white lighting is always a concern for me as i’m a fan of dark and mysterious. The shop has a real sterile feel to it and i’m sure the staff are robots. ‘Hi!’ they beam, all with the same smiles. ‘can i help?’ to which boyfriend melts with graciousness and i fall to the floor, thinking, please not bloody more!
Anyway, it’s like gadget show heaven in here for the Apple make. They have everything and anything to do with the brand and are super efficient in talking you through whatever-​computer-​gadget-​nonsense needs to be spoke of.
As its a shiny new store, there’s always flocks of people in there, i had a not-​so-​nice experience with a minor where she not politely told me to ‘get out of the way bitch, i want to check my Twitter!‘
Upset, warm and now a little tear’y i ran to my boyfriend to ‘tell’ on the little runt only to find him and her playing quite sweetly on some Ipad game thing. Huh!
Anyway go here if you heart Apple, or go to check the stuff out, go on your own if your companion has no technology in him/​her whatsoever.

I feel pretty confident in saying that almost everybody in the world owns a product designed by Apple. As Apple is a brand that is untouchable by any other companies they have a giant store located in St David’s 2 shopping mall. It looks cool, it looks modern and it has technology coming out of their eyeballs. No matter what people think of the Apple store, it is constantly busy filled with people expressing their curiosity over the exciting products Apple have to offer.
I remember when I first saw this store and being taken aback by it. As a huge Apple enthusiast I didn’t hesitate one bit to enter. I enjoyed playing with all their products on display and only wished I had the money to afford some of them. However, after a while I have come to realise that this store is more of a novelty to me. I have been there to fix a few Apple products I have and the staff members have been sort of helpful. I had to book an appointment at the ‘genius bar’ once when the store was very quiet and I couldn’t help but think why I couldn’t sort out my phone there and then. They seem to take pride in themselves in customer service but to me it is more about the sales to them.
You can’t walk past the apple store without having a look inside because it is tempting when you see a lot of people in there. If you have the money and are also an apple enthusiast then this is the place to be.

I just want to add a few things about this store.
Firstly its really open and inviting, and there are plenty or products with different programmes for you to get your hands on and test out. There are lots of staff who are very helpful without being pushy or breathing down your neck. If you just want to have a play then your not getting to get kicked out.
My other half recently bought a computer from there and the guy who served us made sure that he only got what he needed. He didn’t try and up sell it or push him for bits he wouldnt need and then he only asked about whether he was a student to make sure he wasn’t missing out on any discounts.
This store also has a dedicated area at the back which hosts classes to teach you how to use their products, as a well as a repairs area.
Personally I have had a Mac for years and only had one problem with it which was sorted out quickly. Their service is always next to none and this store is no exception.

I’ll openly admit I’m an apple fangirl. I don’t even care how cliché it is, but if apple released a stapler, wrapped in tinfoil and smeared in butter I’d probably buy it. When St Davids 2 was built, rumours circulated that there would be an apple store and I waited with baited breath to see it.
It’s beautiful, it’s shiny, it’s full of overpriced things that make me smile.
If you’ve never bought an apple product, go here and prepare to be sucked in by the atmosphere, friendly staff and tech related joy that’s everywhere. The staff may not be as hot as those at AT computers in Morgans arcade but they can still hold their own.
I rate this five stars because it literally makes me weep when I cross the threshold.

This Apple store does obviously sell a lot of Apple products. However, the main reason why they excel is because they are there to help you with your Apple-​related problems. And, let’s face it, we’ve all been there — Apple aren’t really that great. Nonetheless, once you’ve bought your product and it has almost inevitably gone wrong you can take it to these lovely people in this huge shop. It is a good thing it’s so big in here; it’s always rammed full of people clutching broken products with desperation on their faces. The staff are really knowledgeable and go out of their way to help you find a solution to your problems. They also have recommendations about the best course of action if there is nothing they can do. All in all, excellent.

Cardiff’s copy-​cat impression of Birmingham’s Bullring would not have been complete if we didn’t also get a brand new Apple store to complete it.
This shop sells all Apple products, from iPods to Macs. I’m sure there are a whole lot of products that I should be mentioning here, you’ll have more of a clue I’m sure. Everything in there just looked shiny to me.
The staff are very well trained, as would be expected. But I find it difficult to have a proper conversation with them sometimes because all they know is Apple products, whereas I want to know what makes them different from others. If you see what I mean?
The only reason I’ve not given this store a higher rating is because I prefer shops where there is a choice of brands to choose from. I’m not a dedicated Apple fan, and therefore would probably not go here unless I’d already done a lot of research and decided what I wanted.

Aside from the stores on 5^th Avenue and Regents Street, this is definitely the best Apple store I’ve ever been in. As someone who probably has a slightly unhealthy obsession with her iMac and iPhone (though nothing compared to some individuals), I’m in absolute heaven in this store!
They have a fab selection of iMacs, Macbooks, iPods, iPhones and plenty of accessories, many of which you can of course test out for as long as your heart desires.
The staff of course are just as infatuated by their products as the customers and in my experience are all incredibly friendly (after visiting the store three days in a row when purchasing my sisters iMac, we were practically on first name terms with the assistant helping us).
Such is the nature of the Apple brand however, that I’ve generally found the staff to have little to no knowledge on details of future products. This doesn’t seem to be doing any damage to Apple’s profits (in fact it probably increases popularity).
If you’re having any problems with your Apple products the store has a genius bar, which I’m told is very good (though I’ve yet to have anything go wrong with my iMac). The store also runs sessions in how to use specific software, which can also be quite handy.
So if you’re after any Apple products this store is certainly your first port of call, and even if you can’t afford anything it’s still worth a visit, just so you can have the Apple experience!