Selfridges & Co

Selfridges is still one of the most iconic buildings in Birmingham, it has managed to stay ahead of the times since being built as part of the bullring when it launched. It still remains my favourite department store in the city and stocks everything you could want from amazing food and drink through to homeware, fashion and cosmetics.
The highlight for me is the food hall on the ground floor, I think you would be hard pushed to find anywhere with the diversity and range of things you can try and buy in one place. I could easily spend a whole afternoon looking at the many weird and wonderful items that fill every countertop and display cabinet in the open and modern feeling space.
One thing to note is that this place only stocks the very best of everything they sell, so don’t go here expecting the cheapest products in Brum. However you can get a bargain from time to time in the many sales they put on throughout the year.
In my opinion Selfridges keep pushing the boundary in terms of what people expect from a department store. Forward thinking, well designed and and always changing to keep thing fresh!

Big shop, excellent range, superb quality! Special kudos for the ground floor.
I wish I had a lot more money so i could come and shop here more often!

I am very often here browsing the beauty hall, and having a look around the lovely shoes. Having said that though, the ground floor is where I often am. The food, the stationery, the lovely home wares, and of course, there is a quiet Jo Malone stand away from the main stand in the beauty hall. Perfect if you want to browse without the pressure of lots of shoppers around you.
My best makeover ever was courtesy of the Giorgio Armani team. Though I have to give high commendation to the Charlotte Tilbury counter too.
Worth popping into the Umberto Giannini blow dry bar too. They can do a wash and blow dry, dry styling, and all kinds of creative braiding. Perfect for before a night out for cocktails in town.

Great place for food and shopping. Many good choices and perfect place to spend your time with friends.

Since Selfridges arrived in Birmingham with the re-​development of the Bullring it has become a symbol of the city’s retail revival. Its beautiful, curvaceous façade is instantly recognisable, thrusting out towards Digbeth, covered in smooth silver disks. I’m a big fan of the building, and I also quite like what’s inside.
Selfridges Birmingham feels a lot less stuffy than its London sibling. This may be due to the design; each floor has a high, dark ceiling with exposed pipes, and an airy, open atrium runs through the centre of the whole building. This is pretty dramatic, particularly when decked out with golden lights at Christmas. The modern design also gives the store an edge.
The store recently had a bit of a reshuffle so that all of the menswear and womenswear are now clearly separated onto their own levels (1 for menswear, 2 & 3 shoes and womenswear), where previously the more high street and designer labels were on separate floors. The fragrace counters are organised by brand. ‘Window’ displays were introduced last year in the previously gaping entrances to the store. Bright, colourful displays now dominate the entrances on levels 1 and 2, with mannequins captured in what look like huge glass display cases.
The floor I seem to visit most often now is the basement, or ground floor, area. This is the food hall. It ain’t cheap, as you’d expect, but here you can find a huge array of foods, including loads of sweets, and booze. Perfect place to find a special gift. There are also eateries, including a branch of Itihaas, Patisserie Valerie, Crispy Crème and more.

as much as i’ve heard of the glory of shopping in Selfridges, unfortunately my stop was only at their bar to grab a quick drink before heading to the train station. although my quick stop made my bank balance happy as i’m not sure this store falls within my budget!
first off this place is pretty massive. it take up a sizeable part of the bullring shopping centre and i’m pretty sure it’s set over three floors. i nipped up to the top floor and made my way to the bar. it’s a fairly good space, very light and airy and chic. there is a bar to sit at or a few high top tables that sit along the edge of the mezzaine overlooking the shopping centre. i sat at one of these so i could do a bit of people watching while i had my drink.
i was brought the drinks list and also a february cocktail list that had about half a dozen cocktails for a fiver. i took advantage of the offer and had a passionfruit bellini while spending 45 minutes just watching the world go by. it was both a really nice treat and a lovely way to end my time in birmingham. the staff were attentive but i was glad they mainly left me be until my drink was empty and i was asked if i wanted another one.
this is definitely a great place for shopping but also a great place to just grab a drink and enjoy some down time.

Selfriges takes up one end of the Bullring. There are four floors covering a wide selection of items. The first floor is taken up with food and wine stores, Paperchase, a home selection (including a huge television!) and the Nespresso counter (my personal favourite). The food on offer is varied, from sushi to Indian to donuts to burgers. The wine selection is good and the staff are very knowledgeable and can help you pick out the perfect bottle. While the selection is good and some items you won’t get elsewhere, as this is Selfridges, the prices are a little above what you would pay elsewhere. They often have offers on the ‘top ten’ wines. Also, there are often samples of drinks to taste at the weekends. I sampled the chilli vodka and quickly had to rush over to Ed’s to grab a smoothie as it was so hot! The Nespresso counter stocks the full range of capsules that you can buy. There also offer samples of the coffee so you must give it a go!
The second floor is clothing, both mens and womens and I would say that it is directed towards a younger audience. It includes American Apparel, Miss Selfridge, Topshop and Primark. It is just a smaller selection of what you would normally get in the larger stores. The sale areas tend to be put together in reasonably one location within each little ‘store’ so that’s convenient. Sometimes it can feel overstocked and it can be difficult to move around.
The third floor is cosmetics, mostly top range, perfume and men’s stylist clothes. There are knowledgeable staff on the cosmetics counters who can help find the right products for you. On the fourth floor is a champagne bar (which I have yet to try) along with womens top end clothes and shoes. It includes LK Bennet, Agent Provocateur and in the bag section, Prada, Gucci and Jimmy Choo. There is always a good selection of shoes on offer and there seems to be always a sale on. There is a lot more space up here but this could be because the clothes are more expensive so only one or two are needed on the display!
Overall, Selfridges is great to wander around and admire items. The food section is good if you want foreign, especially American, imported foods and the shoe section is definitely worth visiting!

this place is really cool, there are lots of food places on the bottom floor and then clothes shops above. from expensive to really expensive. also from the outside it is super cool! one of the things that makes you recognise this great city!

Best time to shop is between 10am and noon!

Amazing if you’re looking for a variety of choices in the food section!

This place is Cooooooooooooool!
It is sectioned out in a pretty phenomenal way. The beginning has all the eatery, restaurants. I noticed YO! Sushi, which got me quite excited. I haven’t had good sushi in ages.
An American friend of mine suggested going here to look at the «American» items in stock, and to see if I wanted to get anything. I noticed pop tarts, cereal, Betty Crocker, BBQ sauce, American beer. Of course, everything was incredibly marked up in prices because of the export fees/​taxes. But for any one needing some candy or anything else from the States, I suppose this would be the place to get it! :)
Then in the back area you have bits of shops all around with novelty items. I noticed home ware, animé/​Japanese stuff, British items (of course!) and just the most random of random techie things. Like old school techie items.
This place is seriously great. Be prepared to spend an hour just wandering around looking at the most random crap you’ll ever see. Ever.

Fantastic selction, evrything a girl could want. Could easily spend a whole Saturday here! Staff are very friendly and polite.

From the outside this is one striking building! Fantastic!
Going in and there’s so much to see, this place is huge, and the brand names are everywhere. Excellent selections, prices are a bit high.
and there’s a Yo Sushi on the ground floor as you head towards the Bull Ring, v v good food.
Enjoy!

I love the shopping here, though there are some items that are just uncalled for, the selection is great. The food court on the ground floor has selections for every taste bud, plus a whole sweet emporium for the kids… just kiss goodbye to your credit card.
As the floors go up so does the price in items, so choose carefully and you’re likely to find something within your budget. The staff are friendly, approachable and [though biased] useful for advice on shopping. Dont forget to check out the Gallery Bar and Restaurant on the top floor.

The diamond in The Bullrings crown, this store is awesome! Service is great as is the selection. Prices are pretty reasonable compared to other stores stocking the same brands. The essential stop for anyone in Birmingham.

The best store in Birmingham. Take you credit card you’ll need it.