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You can tell the people running this shop have good business acumen. Basically what you find inside is the same you can find in a lot of the shops down Erdington High Street however (and even I was duped by this) the classy sign and the not-​so-​cramped interior tricks you into believing it’s a more high-​end shopping experience. Also, everything in the store is discounted which is the age old trick of making people think they’re getting great value for money. I’m a Poirot in the making.
Whether it was tricks of the trade or they actually had nicer clothes than in other similar outlets, I did like some of the stuff. I particularly liked the Parka-​style coats and some of the jumpers. Generally I think you could compare it to a cheap New Look. That’s if you ignore all the stars and stripes, union jacks and leggings in a million and one varieties.