The Alexandra

This florist on the York Road at first seems to prize quantity over quality, once giving me a huge armful of pink carnations that could have sunk a ship when I asked for a £15 bouquet. But then, after having been quoted ridiculous prices for wedding flowers, I tried the Alexandra in desperation and found that they have plenty in the quality stakes too, for about half the price of their nearest wedding flower competitors.
I got bouquets, buttonholes, flowers in vases for the reception (which they went to the bother of tying so I could hand them out to people as they were leaving) and a teeny tiny buttonhole about the size of a buttecup for my little tiny pageboy.
Other florists tried to tell me that the bouquets were so expensive because they had to buy so many spare of the highest grade of flowers. Maybe if you’re a connoisseur, you would see a difference, but to me they were just the same as other fresh flowers — no nonsense flowers at no nonsense prices.