A royal blue frontage suggests that very conservative things are sold here, though in fact it is not quite like that, though it does appear to cater for the older women who would choose expensive and high quality shoes. There are some quite unusual makes that I haven’t seen before, with designs using different coloured pieces of leather — personally I don’t see the appeal — with bags to match that cost £199 from the same designer manufacturer. It all depends on what you are looking for but Moda does however seem to a pleasant, friendly shop for the market that it caters for.