Aqua Flor

Aqua Flor is a destination not to be missed if you happen to find yourself in beautiful Firenze. Or if you’re like myself, you will travel to Firenze specifically to visit this store. Firenze is thought to be the birth place of what we would refer to as perfume in todays world. After learning this, it only seemed appropriate that I seek out the best perfumeria in the city. I found exactly what I was looking for at Aqua Flor.
The store room is located near Santa Croce church and very easy to find. Forget using a map as the intoxicatingly beautiful scents will guide you to the store front. When you walk in you’re instantly transformed to a some sweet memory but then brought back to the present as the place is just absolutely gorgeous. Three full rooms filled with exclusive perfumes, hydrating scented water, candles, bamboo room scent diffusers, and body care products.
If you appreciate hand crafted perfumes made with passion and love you will love Aqua Flor. They have perfumes with ingredients I had never heard of and would never imagine combining. The results are clearly magical.
If you want a truly special and unforgettable experience you can make an appointment to meet the master behind the magic, Sileno Cheloni. He will meet you and create your own personal perfume. I was blessed to meet with Sileno and see his love, passion, instinct for his craft come alive. An experience I will never forget. I absolutely LOVE my perfume as it truly reflects me as a person. I feel happy whenever I wear it, which was the goal!
Aqua Flor is a perfect place to buy something special for yourself or a gift for someone special in your life. Make sure and buy items made with alcohol (perfumes) in the store as they are not able to ship those items over seas.
My favorite scents (besides my own) Rosae, Aphrodisia, and Orphyca.
Also, the people working in the store spoke perfect English and were very welcoming and helpful.

This is a wonderland of fragrance. Every creation is something lovely and personal. This perfumery is huge however you’d never know it from the modest entrance. With each turn you feel you’ve stepped back into the history of scent. The lotions, soaps and bottles of perfume are lovely to look at and a pleasure to the nose. I got a lesson on fragrance layering and notes. It was both educational and entertaining. It helped that my Aqua Flor sales associate spoke perfect English. Thanks Caitlin Swanson. I purchased several gifts at various price points. This store also does an impressive job of wrapping the gifts with scented paper and wrapped each boxes with tissue. This store is s must visit for unique gifts.

Wonderful shop with beautiful products. Picked up some gifts and also some tomato scented hand lotion for myself. If I had known in advance I would have made a appointment and had a personalized perfume made. It takes some time and requires and appointment but seems like it would have been a great keepsake from our trip to Florence. They really take time to package up gifts in a way that will make you happy to give them. Such excellent service without any pressure, relaxed and beautiful shop.

GORGEOUS fragrance and soap shop in Firenze! Absolutely, absolutely a hidden gem… so very glad that they had a lotion tester outside on the small walkway; that’s what lured us (me) in.
The scent of the lotion tester was a «Tomato Leaf» — — wow! It was amazing…
So naturally I had to purchase a small hand lotion of the same scent for myself, and… i found some small little soaps as well. The lotion was 9EUR and the small soaps were 3 for 5EUR — so i selected the Tomato Leaf, Lavande, and Rose.
The store associate was extremely friendly and courteous, and spoke a bit of English. And as others have noted, she delicately wrapped my purchases up. It made my purchase feel that much more special.
If you are looking for a special gift (for yourself or anyone, really) — –I would highly recommend this store.

Absolutely amazing shop. The scents and presentation are beautiful. If you want a truly one of a kind fragrance this is the place, for men and women. I only wish I could find these products back in the states. Their tomato leaf sent is superb.

Aqua Flo-​r-​R-​R. . I roll my R when I say flor, I just think it sounds fancy that way…
Have you ever encountered a really nice dressed, manicured person, and when they walk by they smell INCREDIBLY good and you wonder ‘wow, where do they do their perfume shopping?‘
two words: Aqua Flo-​r-​R-​R !!
I decided to step in this store when passing by this evening, it looked so cool inside, like a magic laboratory of secret potions. When you walk in, the first thing you notice is the hanging light fixture surrounded by a shade in the shape of a giant hoop skirt. To your immediate right, there is a table of nicely wrapped soaps and bath salts of different sents/​infusions. On the wall next to this table, is where you will find the body lotions. The rest of the store is dedicated to the liquid essences. They have scented water, scented oil, perfume and oil for diffusion sticks (you know those sticks that soak up oil and make the room smell nice). In the center of the store (under the hoop skirt) you will find a VERY comfy looking set of lounge chairs. On the wall opposite facing the soap table, is a bar cluttered with old school laboratory measuring equipment and opened bottles of who knows what. Looks cool.
So I gave this store four stares, I am a fan. But I must confess I did not purchase anything in this store and I am not sure I will be able to purchase anything in this store in the near future. .. this fancy water store has some fancy prices. I am talking about € 90 – 120 a bottle fancy (for perfume). The scented water is € 45 and soaps and salts are around € 25. I’m not fancy enough yet. I’m only fancy enough to exit the store with lots of little sent sample strips stuffed into my purse…
but one day I shall have a fancy water of my very own from Aqua Flo-​r-​R-​R, I shall damn it !
Until then you can find me under the hoop skirt sipping tea and dreaming…
(oh yeah, forgot to mention, they serve hot tea on Fridays at 5:00pm)
***
Aqua Flo-​r-​R-​R.. Rotolo la R quando dico flor, perche’ penso che sembra più elegante in quel modo.. .
Avete mai incontrato qualcuno bel vestito, ben curato, e che quando cammina accanto a te, senti un profumo incredibilmente buono e ti chiedi ‘wow, dove fa la spesa per il profumo?‘
due parole: Aqua Flo-​r-​R-​R!
Ho deciso di dar un occhio in questo negozio durante una passeggiata questa sera, sembrava così ganzo dentro, come un laboratorio di pozioni magiche segrete. Quando si entra, la prima cosa che si nota è la lampada appesa circondata da un paralume a forma di una gonna cerchio gigante. Subito a destra, c’è un tavolo di saponi ben confezionati e sali da bagno con all’interno fragranze diverse. Sulla parete accanto a questo tavolo, è dove si trovano le lozioni per il corpo. Il resto del negozio è dedicato alle essenze liquide. Hanno l’acqua profumata, l’olio profumato, profumo e olio per bastoni diffusione (sai quei bastoni che assorbono l’olio e fare il profumo bello nella camera). Al centro del negozio (sotto la gonna cerchio) troverete un paio di sedie confortevoli. Sulla parete opposta di fronte al tavolo del sapone, c’è un bancone che sembra aparecchiato per esperimenti di alchimia di vecchie scuola e di bottiglie aperte di chissà cosa. Sembra molto cool.
Così ho dato questo negozio quattro stelle e si, sono un fan. Ma devo confessare che non ho acquistato nulla in questo negozio e non sono sicura che saro’ in grado di acquistare qualsiasi cosa in questo negozio a breve.. . questo negozio di «acqua elegante» ha alcuni prezzi di altrettanto elegante. Sto parlando di € 90 – 120 per una bottiglia di profumo. L’acqua profumata è di € 45 e saponi e sali sono circa € 25. Non ho ancora abbastanza eleganza. Sto solo elegante sufficiente per uscire dal negozio con un sacco di piccole strisce di campione inqui ho riempito la mia borsa.. .
ma un giorno avrò una bottiglia di «acqua elegante» tutto per me di Aqua Flo-​RRR, porca miseria!
Fino ad allora potete trovarmi sotto la gonna cerchio, sorseggiando tè e sognando…
(A venerdi alle ore 17,00 servono thè)