Not much to differentiate this from other Babies R Us. I would love to buy stuff from independent stores or local chains, but they really do have more selection. I needed to get an umbrella stroller and really couldn’t figure out where else to go. I was surprised that they only had two types, but I am really pleased with the one I bought. (If buying an umbrella stroller, I’d pay the extra $ 10 for the deluxe version. The wheels are nicer and the bag to put things in comes in handy.) As with many stores like this, it was hard to find anyone to help us but we managed fine. Checkout clerk was nice but a little overly pushy about the rewards card.