Look at you Exchange with your fancy drop shadow masthead and full color ads! As a teenager I used to comb through The Exchange looking for automobiles my McDonald’s income could support. There were no full color photos just simply black and white text listings. It also averaged about six pages in length. Now it’s full color with a staggering amount of advertising contained within it’s pages. With the decline in print media and craigslist, The Exchange has it figured out.