Matei & Co, CPA

I messaged Persida on a Sunday and she got back to me less than an hour with answers. Her website and collaboration are cutting edge and made document sharing easy. Her fees were fair and she accomplished all I needed. Communication was quick and always answered my questions. I highly recommend her.

Best experience. I couldn’t have asked for a more professional accountant than Persida. I would recommend her to all of my family and friends.

I turned in all of my tax paperwork to this accountant in early February, and she did not TOUCH IT UNTIL THE DAY TAXES WERE DUE, AND EVEN THEN, HAD TO FILE AN EXTENSION. This is absolutely unacceptable. I have never had to file an extension in MY LIFE, and now that I work with this «professional,» I’m delinquent. If she’s that disorganized, she shouldn’t be in business. It’s sloppy work with no excuse.
In addition, she charges $ 50 for 10 mins since she thinks her time is so precious, yet she doesn’t provide any insight. Other accountants don’t do this, as other accountants care about their customers instead of weasling their way to get more money out of you. I also caught her trying to charge me $ 150 for something that could be done online for free. Total rip off. It’s evident that all this woman cares about is money.
Her unprofessionalism spills into her behavior as well– she’s rude, elitist in diction, snippy, and quick to make bogus excuses instead of communicate like an adult. I’ve never seen such unprofessionalism in my life, and she clearly does not value her customers.
SAVE YOUR TIME, MONEY AND FRUSTRATION AND GO ANYWHERE ELSE BUT HERE.

I decided to reach out to Persida Matei, because of her 5 star Unilocal review. However, in the ten minutes I met and spoke with her, I realized that unless you have major money she won’t even give you the time of day.
When I arrived she was rude almost immediately, didn’t look at any of my paper work and basically said because I don’t own a home, or are a contractor, that i’m not worth her time.
I emailed her because I was specifically looking for an entertainment accountant. Someone who would be able to help me with extra expenses that are accumulated through working in the television production industry. She told me that 60% of her clients were in the entertainment industry, and that she would be able to help. Not so much the case — she was impatient, and not informative in our short meeting.
For the 10 minutes we met, she told me that I would be able to get the same Tax Return through Turbo Tax. Totally fine… UNTIL she told me she would be charging me for a consultation… $ 50 … something she never mentioned in our email correspondence.
I understand why she would charge for a consultation, but i want to warn that anyone going to her expecting actual tax advice, will be charged $ 50 for 10 minutes of her time and no real information. Also — she won’t inform you that you will be charged until the meeting is over. In retrospect I should have just walked away…
If you are someone looking for REAL TAX ADVICE, and are in the entertainment industry avoid this place! But if you wanna get ripped off and belittled… this is the accountant for you.
I almost gave her two stars because she was very quick to respond to me — and scheduled a meeting immediately. She told me she had a lot of clients, so she must have the motivation to file a lot of taxes, but not so much give you great tax advice.

I spoke to Persida for only a few minutes, but in that time she was impatient and incorrect in the information she gave me. She said I’d pay the income tax rate that I fell into on the capital gain that I made on my home above and beyond the exemption. She said there is no capital gain on a sale of a home, just income tax. I believe on a short term capital gain, you may pay your income tax rate, but not on a long term capital gain. I asked her if she was sure about her answer, and she reacted by saying that she could plug in the numbers and tell me what I owed in taxes. I wanted advice on steps I could do to legally save on paying taxes before I made decisions. She might be good for straight forward tax filing (I can’t say), but I wouldn’t ask her for advice on complicated matters. Anyone in a specialized field who isn’t secure enough to tell you they don’t know something is someone you want to steer clear from. She did call me back same day, which is why I gave her 2 stars, not 1. Perhaps she has the drive to file a lot tax forms, but she isn’t the type of person to give you smart tax advice.

Incredibly helpful and to the point. Would highly recommend Persida to anyone. Her knowledge of the system, and ability to look at various options based on your own specific situation, are invaluable when setting yourself up for any nontraditional tax situations.

I worked with a couple CPAs and one other Financial Advisor in LA before finding Persida. She is very talented and I am very grateful to have found her. She clearly has focus, drive and integrity in her work and business. What I appreciate most is that she is a creative thinker who also operates with candor and who does things they way they should be done. I trust that nothing is falling through the cracks because she has quite an extraordinary attention to detail and consistently manages that legalities are handled properly. She has mentioned numerous items or issues (at least 5 that I can currently recall) that none of the previous CPAs/​Financial Advisor had brought to my attention. She now works with me on my personal and small business taxes, accounting, and advising and she assists me in both the bigger long term picture and the micro issues and tasks. She’s definitely someone who I want to have around!
I then found out in conversation after beginning to work with her that she got a 4.0 GPA in her Masters in Tax and similar marks in her Bachelor’s in Accounting (and has experience with both big companies and start ups, in additional to personal taxes and accounting), which I mention because I don’t see it stated in her company profile and these facts have definitely showed up in the quality and breadth of her work with me thus far. She’s a great CPA but honestly has CFO potential.

Persida is great! Today I called around about 5 different accountant firms (which I found here on Unilocal). I left messages at 4 places and none of them even called me back.
My sales tax payment was late so I needed someone today. She was very nice and professional and thankfully had an opening in her schedule. She knew exactly what needed to be done and after checking my somewhat scattered books she submitted my payment online and saved me from losing my sellers permit.
Thank you Persida! I’ll be in touch with you again!

Let me start off by saying that my taxes are NOT easy to do. Being a new business owner and working in freelance– every year they just keep getting more complicated.
And then I found Persida at Matei & Co.
From the moment you meet her you just totally forget that you’re doing something so egregious. She’s incredibly smart and VERY educated in her field. She spells everything out so clearly, especially with her rate! No hidden fees or anything like that– she lays it out on the table from the start. She goes through check-​list documents so you really feel like she covers everything with her. You won’t leave a consultation with her and not want her to handle ALL of your finances.
You’d think being this great at what she does would mean she never has time to get back to you– think again! She’s an effective communicator and really wants you to understand how things work so that you have a real understanding of your own finances.
And her process– THE BEST PART. She has a whole online login portal for her clients that makes everything SO EASY. She uploads, you upload… She’s figured out how to use the internet to make a seamless relationship between Client and CPA.
Seriously– stop looking around, just call her!

I am setting up a California S-​Corporation and needed to meet right away to make sure I was on the right track. Persida met with me on short notice, answered all of my questions. She is extremely professional and knowledgeable. She is patient, listened well and offered concise recommendations which are all traits of a great professional. I chose her based on other Unilocal reviews and they are spot on. She is as good as everyone else here says she is and I look forward to working with her after I incorporate. She is committed to offering great service and finding ways to save her clients money. Give her a call!

Persida is the real deal. She is prompt, professional, and high integrity. I’m more than thrilled to have her as our CPA because it is one less thing I have to worry about. She takes care of everything and does it with a great attitude. I have and will continue to recommend Persida to anyone looking for a CPA. It’s hard to find someone you can trust when it comes to your finances and that is why I am so grateful to have found Persida.

Persida is an excellent CPA in every sense. She’s knowledgeable, proactive, and caring. She possesses every quality that one would want in an accountant.

I love Persida. As a young business owner, I was so confused about taxes, what to do next and how to prevent any future problems. She is so much more than a CPA. She makes sure to make everything is in line. Connected me to some great people who can help me move towards my business goals. She is just great to have on your side.

Persida is a very knowledgeable and detail oriented CPA. I highly recommend Persida as an accountant and business manager. She has a wealth of experience, stays on top of the latest technology and makes great recommendations.

Presida is an awesome CPA: highly intelligent, hard working, and always putting her clients’ interests first. If you’re looking for a CPA, look no further. She is the one, especially for those of you who are in entertainment oriented businesses (but for everyone else too). Highly recommend. She is a pleasure to work with.

I have been working with Perseda as my CPA for a few months now, and I have to say what an amazing piece of mind she gives you! If you want to talk about customer service and going the extra mile for your people, her office is the place you need to be.
I started my business about 5 months ago, and didn’t know a thing about the legalities of doing so, I am so glad I met her at the time I did. Perseda took the time to educate me on the proper paperwork I needed to file, checked in with me, educated herself on information she needed about my specific business, while always maintaining a kind and customer service based attitude in the process. I would recommend her services to anyone. I now consider her a personal friend!