The Indian Store

Really cool place, and everything is sooo inexpensive! They have real fur and crystals for very cheap! I went there to buy sage and it was only like $ 2 for a whole bundle. :D

This is one of North Counties best gems.
They have a wide variety of jewelry, leather goods & tools, clothes, shoes, music, and artwork from native cultures throughout the Americas. The Indian Store also has amazing customer service. The staff have gone out of their way to help answer whenever questions that I have had over the years and to do special ordering.
Beyond all of the other great stuff that they do and have, for me what stands out the most at the Indian Store is their book selection — it is one of best in SD county for all things related the native Americans.
The store generally doesn’t come up in a web search for bookstores, but don’t let that fool you. The Indian Store has a wide selection of literature on subjects ranging from food, culture, medicine, music, artwork, and fiction — if you don’t see what you’re looking for just ask and they can probably order it for you.
Another feature that makes them stand out is their selection of native American wooden flutes — they have the top brands at competitive prices. They also carry a great selection of instructional books for playing the flutes.

Wonderful store, they do have a mailing list that provides coupons for the next sale. They also have military discounts for those that wonder. They have everything from history to travel books, stones, clothing, shoes, to even vintage pieces and jewelry. You can even buy headdress (although I wouldn’t recommend as you need to earn the Indian headdress in order to wear, one must be respectful) they even have an area where you can make your own bow and arrow. They even have their share of animal taxidermy. You can truly spend an hour or more in this store, and people are friendly if not too busy.

Larger selection of silver jewelry– I will return when I’m in the market for that. I was looking for a dreamcatcher and they had a surprisingly tiny selection and nothing too unique or exciting. Lots of beads, Pendleton blankets, incense and a varied array of other items– ranging from kachina dolls to suede moccasins to petrified tarantulas. Interesting shop to look around.

Awesome place. Did not expect it to be as nice as it was.
They have items for spiritual ceremonies as well as crystals and many many beads.

I absolutely LOVE this store. It provides me exactly what I need to create things for my family from feather fans, to prayer sticks, sage, cedar, Beading. .EVERYTHING. Shopping here also provides me a place to give back to the community I love, not just a company making money off of culture. Love coming here!

Been coming here since before they moved into this building. They were in the same strip center, but a lot smaller unit. Now that they moved across the parking lot, into their own building, it’s gotten so much bigger. Love this place. I don’t really «bead» or make typical jewelry so I don’t know much about that. I do however make different types of crafts and they have the best stuff.

Such amazing customer service, amazing store, i felt very calm in the store it had a great vibe going

I was inexplicably drawn to this store one afternoon and had to go in. The staff is just so friendly and helpful. I felt very warmly received and was given a 10% discount for signing up for their email list.
I love their selection of crystals, smudging materials, and their massive selection of Native American and craft items. Their prices are very good, too. I left with a bunch of stuff and I will certainly return.

I’ve been several times in this store. I find lots of goodies here. The most important thing that you notice when you get into the store that the staff that works here’s very helpful. Specially MacKenzie, she is the sweetest, nicest and helpful employee. Keep the good work guys!.

So much STUFFFFFF. Every time I come into this place my creative juices start flowing… and that’s serious because I’m not all that creative. I mainly use this spot to pick up incense for my mom (100 patchouli at a time) but every other visit I can’t help but leave with an interesting pair of ear rings or some kind of charm to bring me clarity. I once bought a large bird claw to go on the end of this toy I was making and a few straps of butter soft leather. If you have ADD beware because there’s so much sparkle in this store you’re going to have a hard time remaining focused.

Friendly staff
awesome wide range of items, they have leather working stuff, beads, wire wrapping, make your own dream catcher, they even got free classes every once a while.
what a great store. I just love to come and browse this is a crafters paradise.

Amazing customer service and selection. So glad I found a local store that caries sage smudge sticks and everything necessary for a cleansing.

I passed this store about a million times in my way to the beach down the 78. I make handmade jewelry, so I’m always looking for local places and I find it super important to handpick stones in person. Their selection of beads and stones is amazing.
Outside of this, they have lots of leather, herbs, Beautiful jewelry, and other Indian trinkets.
If you haven’t been, I would recommend taking a look around their store. There is more than enough to please everyone in the family.

Absolutely love this store! We are so lucky to have the Indian store here in north county, it’s a gem. They are always very helpful and carry the largest assortment of beads I’ve seen! Sign up for their email newsletter and get awesome deals and find out what free crafty classes they offer. If you haven’t already been… go check it out!

I stopped to gather supply’s for my dream catchers that I make. I’m glad I came in there was a gentlemen that really knew his stuff the guy that checked me out was opposite totally snappy. Any how this review is for their great prices. I used to go online or Michael’s. This place has them beat for my needs on faux sinew and beads galore!!!

I’m always passing by this place, but I’ve never actually stopped inside until a friend had a brilliant idea to do something out of the box: Dream Catcher Class!
I am Native American and half of my childhood home is dedicated to Native American Statues, Blankets, Jewelry, Figurines, Pictures, Baskets, Paintings, and etc, so walking into this store was comforting.
The Dream Catcher Class is free and they even give you a 10% discount on materials if you take the class. It was the instructors last day working there, so I even feel like we got a better experience! I’ve personally never made one and neither has my friends, so he walked us through on all the materials to get and the meanings behind having turquoise and a feather in a dream catcher. After we spent 30 mins browsing through everything, it was time to Rock n Roll!
Originally it was only the 3 of us, but then others started to trickle in afterwards. He liked to instruct us on what to do, but also ended up taking over a bit, so we could get back on track. I struggled a bit, but told us that’s what makes each of ours unique.
I think we all had way too much for being an early Sunday morning making dream catchers, but if you want to get out of your comfort zone and try something different, unique, and fun, then come take a dream catcher class!

We live far from this store, but will be going back. It is a good store with lots of cool things that you wont find anywhere else. Great selection of animal tails.

Came in to get my wooden pendant rebeaded after my dog got a hold of it.
The company I bought it from wanted to charge me $ 15 plus shipping and handling just to rebead it. Naturally I thought that was pretty ridiculous. I always notice this place as I drive by the 78, so I figured I’d go and see what they can do. As soon as I handed it in they told me it would be way cheaper to just fix it myself. He showed me how to do it and with what thread to do with. All in all it cost me 54 cents and some efforts. Thank god I didn’t send it in for $ 15.

Drove by this place for months — thinking what a cheesy looking shop!
Boy, was I wrong.
Love this place — they even have a free bead class on Saturday mornings. Lots of great beads and other great stuff. What a jem! I’m a fan.