This is a nice little pop-up shop on the Ironman Wisconsin Bike loop. We stopped in here before heading out for two loops on the course. They encourage people to park in their parking lot instead of at the park which is awesome. They are very supportive of the cyclist. That day they even had water available! I was a fool and forgot to bring my helmet and the very very generous woman working let me borrow hers for the ride. That was so incredibly helpful. Stop by here to pick up some gels for your next ride on the loop!