Advanced Athletics

Advanced Athletics makes the best protein bars for your money. $ 5 each but well worth the price tag when you’re getting a freshly made product full of clean ingredients. 21g organic grass-​fed whey protein, 7g fiber, 21g carbs (only 2g sugar). No soy, gluten or artificial sweeteners or preservatives.
MY favorite is the Champion Chocolate flavor but the Power Pumpkin is yummy too and has a bit of a spicy kick. I eat one immediately after a tough lifting sesh, especially after leg day, when my muscles need to be fed with protein and carbs. They are pre-​cut inside the package too so you can just eat half a bar if your workout merited fewer carbs or you’re not as hungry. I usually grab one from the shop at Gold’s Venice on my long several hour sessions during the weekends and keep a few in my desk at work for emergencies to keep me on top of my every 3-​hour meal schedule.

I had several training sessions with Adam from Advanced Athletics. I am a middle aged runner interested in maximizing my performance at the marathon distance. I came to him looking for a strength training routine that would complement my running. Prior to the training, Adam was very thorough in checking my body and identifying specific weaknesses and imbalances. He had me work on core activation and I was very impressed by his ability to show me the correct way to do specific core exercises. I had done some of these exercises by myself in the past, but he was able to pinpoint errors in the way I was doing these exercises, and I learned a lot from him. He also showed me additional exercises that I was completely unaware of, which would increase my running efficiency. Adam works with a lot of high profile athletes, but he was able to get down to my level of performance, he was very personable and down to earth. I recommend him very highly.

I was lucky enough to work with Adam from October 2011 to September 2012. WOW! His company blew me away. Adam is professional, kind, patient, full of integrity & above all knows what he is doing. I have met a lot of trainers and its safe to say that Adam is by far the best. His knowledge and understanding of health & fitness blew me away. Thanks to Adam I learned tools to take control & make permeant and positive changes in all areas of my life I highly recommend Adam & Advanced Athletics & feel very lucky to had had the chance to learn from his expertise.

Long over due recommendation here for Adam’s Advanced Athletics.
Adam was referred to me by Mark MacDonald of Venice Nutrition who told me that to get to the next level in fitness and conditioning and based on my fitness goals, Adam was the only trainer he could recommend (out of dozens and dozens that work out of Golds).
Adam’s knowledge and no-​nonsense approach was just what I needed to go from 26% body fat and 170 lbs to 175 and 9% bf — the best shape of my life. Adam made it interesting and challenging and although professional athletes seem to be his niche clientele, he made me (an middle aged father of 3, real estate agent, weekend warrior surfer, hack golfer feel comfortable and confident in the gym.
My quality of life has increased all as a result of Adam’s coaching and I highly recommend him

My training with Adam changed my relationship to my body in such a profound way. I am stronger, more flexible, leaner and much more present in it. Adam challenged me to build a strong stable foundation, working with me in a specific and intelligent way. Now, I feel confident I can take on any new sport and keep working my edges and developing new flexibility and strength without injury! Thank you Adam! You’re the best!!!

Kicked my ass!!! (which is exactly what I wanted.)
I saw Adam on
when he was training professional athletes and therefore I believed he would be a trainer with the experience and expertise I wanted. (I’m a working woman who wants to stay in shape, do what I can to be healthy, and feel as though I’ve utilized my time as efficiency as possible.)
I’ve since moved to Austin, Texas, but still receive his newsletters because they are worth the read.

I trained with Adam Friedman of Advanced Athletics about a year after having a baby. I was a dancer my whole life and very active, but I really wanted to work with a trainer and take it to the next level. I had been watching him at Gold’s and how he interacted with his clients. I chose him because I liked what I saw.
I was not disappointed! He spent a lot of time determining my body’s strengths/​weaknesses and imbalances. He then custom-​designed a workout for me that addressed those issues as well as my goals and problem spots.
The exercises he gave me were totally unique to anything I had done prior in my many years of working out. While challenging, I never felt that it was too much or that I didn’t want to do any of it. Adam would come to sessions with a smile on his face every time and I always looked forward to seeing him and working out. He made it fun and boy was it effective!
My husband thinks I never looked better than after the time I spent working with Adam. I was lean and toned but most importantly, balanced and not too big in areas I shouldn’t be. I couldn’t have asked for more.
Not only did I find the best trainer in LA, but I also got a great friend. Adam walks the talk, really truly cares about his clients’ goals and is incredibly informed. I would recommend him to anyone, whether you’ve never worked out before, are a professional athlete, competing in fitness competitions or just want to lose some weight and feel amazing.
Give it a shot, you’ll be happy you did!!!

Advanced Athletics and staff are the best resource for up-​to-​date facts on nutrition and fitness.
Certified trainers, top-​of-​the line equipment and certified nutritionists offer an array of services from V02 testing, nutrition assessment, manual therapy, post-​rehab services et cetera…
Located on the same location as Venice Gold’s Gym, AAI has the best amenities at hand. Staff are knowledgeable, professional, and encouraging. Not your typical trainer/actor/waiter…these professionals have over 20+ years of experience in the fitness industry. Their clientele boasts of professional athletes, executives, and celebrities.
Their services has continued to motivate and discipline me, provide me with great ideas to tailor my fitness regiment to suit my lifestyle and career, and provides ways to make my limited time at the gym as efficient as possible.