Superior Liquor

Went in looking for some local year-​around beers. Upon arriving home I realized these beers were bottled in September!!! I don’t know about you, but I expect new, and fresh beer when I go to a liquor store. If you are looking for expired Craft beer this is your place!

Living in Louisville, there have been periods over the past year where construction on the McCaslin bridge made the drive to Superior too painful, and I sure missed this place. Most of what I buy is local craft beer: they have a great selection of packs & bombers, usually lots of great choices on sale, and good prices. For my occasional wine purchases, I can get pointers to a decent value. The easy-​to-​manage points club is a nice little bonus.

Soooooo great! Huge beer, vino and liquor selection at fair prices! They have a reward system that I haven’t been able to see a benefit from yet, perhaps I need to drink more?
I’m a craft beer lover and the prices here are typically $ 1-​$ 4 cheaper than other places.
Sometimes it can be tough to get an employee to help. I’ve had to wait around a couple times to ask questions. But, they are super knowledgeable, I’ve never had them look anything up, they know product and stock off the top of their heads.
Also, always have a nice little chat at check out
:-)

The customer service is terrible here. My wife went into this place and they were very racist towards her. They treated here like a criminal and thought she was going to steal something. Also they did not believe she was related to her mother’s because how she looks compared to her mom and questioned her ID because she has a different last name (due to marriage). What an awful place, she was not even purchasing anything just in there browsing. Brian and Larry were the ones that gave my wife such a hard time!!! It’s 2015 people grow up!

A liquor store with a rewards program is ok in my book. In addition to that, Superior has a huge selection of wine, beer, and liquor. They have everything you could possibly need. The staff is friendly and helpful too (if you need help).

+ Great selection of beer
— Could have a better scotch selection
+ Prices seem right
+ Staff seems pretty knowledgeable and friendly
+ Even when this place is busy (and it often is), they seem to get people through the lines quickly.

I have shopped at Superior Liquor several times and appreciate their better-​than-​average wine selection and friendly and seemingly knowledgeable staff who are always happy to make wine recommendations. While i was browsing the wine aisles at Superior Liquor today, I overheard two employees talking together. Said one to the other, «I ALWAYS upsell; it’s really easy here.» I left my shopping cart in the aisle and walked out. i will not be back. I want someone to recommend a great wine for a great price. I can’t trust Superior Liquor to provide that service.

Best overall liquor store in the area. I live about the same distance from Superior, Liquor Mart and Hazel’s and regularly buy both wine and beer. The selection of the «nicer» products that I look for (i.e. not PBR and Mondavi) are the best at Superior. The staff are definitely the most helpful here, especially compared to the Boulder attitude that you find at Hazel’s. Prices are about the same amongst the three. The recent traffic «improvements» on the Boulder streets also make it easier to get to Superior most times of the day. I have also saved a noticeable amount of money using their points program over the years.

Wow stopped by Superior Liquor on a visit to Boulder to pick up beer & wine for our visit for CU 2015 graduation. What a selection of beer, wine, friendly service and amazing prices!
Matua sauvignon blanc back home is $ 12.99 a bottle, but here is $ 7.99 — wow!
Half of the store is devoted to craft beer, most of it refrigerated for you to grab and go and they let you create your own six-​pack. I saw a beer I wanted to try, but wasn’t in the create your own six-​pack section. I asked associate and he told me any of the beers are available for creating your own six-​pack.
Thanks for running a great operation in Colorado.

Superior Liquor is by far our favorite local spot to pick up beer, wine, and liquor. Their wine selection is pretty large, and they always have some knowledgeable folks on hand to answer questions and make recommendations. Their beer selection is extensive and represents a good number of microbreweries, and the rotating sales offer lots of great deals. When we host friends from out of town who want to try local beers without breaking the bank at breweries, we hit up the «build your own six-​pack» section.
My only warning — if your driver’s license isn’t from Colorado, be prepared for some extra scrutiny. Most of the time, it’s a non-​issue, but on a recent visit, they believed my real ID was a fake, and spent ten minutes trying to figure out if they were going to let me make my purchase or not. On a separate visit a few months ago, my boyfriend — also with an out-​of-​state ID — even had the cops called to verify his (legitimate) out of state driver’s license. I applaud their efforts to obey the law, but neither of us look even remotely close to being underage, and we’re pretty frequent shoppers (at least once a week).

Great bomber selection. Wish they had a better selection of 12oz beers though. Decent rewards program and friendly staff.

This place is the best in the area. They have an amazing selection. They even have single cans you can buy and try beers without buying an entire 6pack. The staff was very friendly and helpful. Highly recommended.

We came in here for one thing… And came out with a load! There were so many good deals. Look for the ‘2 for $’ deals on the wines. We got 2 organic, sustainable bottles of wine for $ 16. Not bad at all!

I was looking to bring home some craft brews from my visit to the Denver area. This liquor store was close to my hotel so I popped in to see what they had. I was surprised at the very large craft brewery selection.
I don’t trust bottles in my suitcase so that limited my selection a little to a couple of shelves in the cooler. However I was not let down. They have a mix your own six deal for $ 8.99. I grabbed two for the trip home.
Good customer service here too. The lady at the till was friendly.

Love the selection of craft beer! Prices are average. Occasional specials. Staff are always friendly & knowledgable.

GREAT PRICES! Consistently, they have the best prices around with a great selection. This is my go-​to liquor store. Respectable offering of craft beers. Lots of bombers. If you’ve never been, definitely go.
I can see that some customers have had issues with poor service, overzealous managers and stuff like that. I have never had anything but good service here. The day I have less than acceptable service, then I will report it here. Until then, I will continue to go out of my way in order to frequent this store.
By the way, getting pissed at a liquor store because you forgot your license is kind of cheeky. I get that there is a grey area when it comes to the people with you being 21 (which is BS in my opinion), but if you have lived in CO for more than a week, you have probably figured all of this out. If you have someone with you who does not have their license, that person should probably leave the store prior to the purchase or you risk getting turned away.

My elderly father entered a contest at the store and won. We then tried to collect the prize on numerous occasions. Everyone I talked to took our name and said they would look into it. Well, we are going now on a year and not one response to any of our requests to collect what we rightly won. I feel we played by the rules so why cannot SL? Anyone have any advice for us?

This is a decent spot for liquor, beer, and wine. They have a decent selection of everything and include a lot of the harder to acquire brands. Staff was very helpful with finding what you’re looking for and will even try to take special requests if they can get a distributor who can supply it. It is only getting 4-​stars because I’ve been to places with better selection.
To all of those who complain about being older and not being able to buy without your ID– get over it. They are merely playing it as «better safe than sorry». I have seen certain law agencies in other states doing professional make-​up to make someone who is underage look older. And for the record, you shouldn’t be driving without your license on you because in many states it is illegal and you can be ticketed for not having proof of a driver’s license.

I’ve been there about three times, and I’ve never had an issue with service as some here are describing. I have noticed that they are sticklers for ID’s, but having worked in a field where following procedure was paramount, I really can’t blame them. Bringing your ID to a liquor store should be a no-​brainer these days, regardless of your age.
Their beer selection is very large, and I was even able to find Steigl Goldbrau, which I have been searching for in CO for a few years now. The salesman helping me (Bjorn) was very nice and informative.

WINE Heaven!
Friendly helpful marvelous, in essence, Superior. Appropriately named.