Ann Taylor

I was all excited to visit this location of Ann Taylor as it is the brand’s first concept store in Missouri. The concept store aesthetic is meant to evoke the feel of a boutique, including spacious dressing rooms, personalized service, and a fashion-​forward sensibility. Upon walking into the store, I was pleased that at least one part of the makeover was successful – the store seemed much brighter and more open. I also enjoyed the runway of mannequins showcasing this season’s looks, as this is reminiscent of the setup at Reiss, one of my favorite retailers.
There is no getting around the fact that this location is one of the smaller Ann Taylors. As for a boutique-​y feel, I would say not so much – in fact, the only concession to a customized shopping experience that I observed is the touchscreen monitor that gives shoppers access to
where they can view and order items that are not available in store. I must have timed my visit right as there was a great sale going on, which leads me to: the point of sale. I’ll note that the space near the cashwrap could be expanded as there is really no place to stand and right at checkout is not the best time for the customer to feel hemmed in. Overall, not a bad shopping experience, just not what I was expecting given the level of attention and market research that I’m sure went into this store’s opening.

It’s difficult striking the balance between professional, youthful and stylish. Ann Taylor offers a good selection of professional clothing that fits the bill. I’m particularly fond of their suits, which come in many different styles and colors. Staff is pretty helpful and if you time it right, you can make out like a bandit during sales.

Everytime I wallk into this place I get the most rude stares from salepeople there. They don’t even say anything to me like «Hi, how are you» or «Is there something I can help you find?» The sale girls just look you over and if you’re schlepping around in just jeans and a t-​shirt, they don’t even approach you. This is freakin Ann Taylor not Saks Fifth Avenue and you people make minimum wage! I’ve shopped at better places and have gotten better treatment. I’ll buy my cardigan sweater and polyester pantsuit somewhere else.