One of the only all-female tri shops around. The owner, Darcy Keith, is an experienced triathlete, and is so helpful and enthusiastic for triathlon newbies like me! I was concerned with what would fit me and look good, and she pulled items for me that she knew others like me had tried and liked. While it is a small store, she has in stock what she knows has worked for her and her customers. She doesn’t have a hundred different brands, but only a select group that pass her and her customer’s test(I found De Soto to be my fave, very flattering tri-capris). She is also genuinely interested in getting to know you, how your training is going, what your clothing and gear needs are, and offers great advice! I can’t wait to go back and report on my first race and pick up some new gear!(The store also carries kids triathlon wear.)