Lucky Brand Jeans

What’s the deal with jeans nowadays?
Remember the old days of going to the JCPenney, with the wall of identical Levi’s that were as stiff as boards and dark as night, immediately picking out your 34−34s, paying your 22 dollars and being out the door in five minutes?
Well, those days are long gone. Now, the jean market is splintered into a billion pieces, with all sorts of brands, styles, cuts and washes.
After suffering some constructive criticism about my jeans from an ex and her two younger nieces some years ago on a Whirlyball excursion, I gave in and went out to search for a new brand of jeans. I found my first pair of Lucky jeans at Nordstom at that time, and I’ve been a loyal Lucky guy ever since then. On a side note, those very jeans were sadly put to rest after almost eight years. What I’ve learned with Lucky jeans is that they tend to get holey at the holiest of holies area with wear. One can’t quite go over to face the Monsignor for a Confession or Mass with holey jeans without catching heck or having additional penance tacked on.
Since becoming a Lucky guy, I’ve been to this Lucky store as well as the ones on Halsted and in the North Bridge Mall. I can’t say there’s too much of a difference between the three of them. The sales people are always very helpful and always bring you every possible cut, style and wash. The only thing different about any Lucky store, in my experience, is the cut of the jeans, as no two pairs of Lucky jeans seem to be cut the same.
Finding the right cut and fit of Lucky jeans can be a very daunting task. I’ve probably walked out of Lucky stores empty handed as much as I’ve walked out with a purchase because it is extremely difficult to find the right cut, fit and wash, especially if you’re a bit of a girl about certain things. One would think the same cut in a different wash would fit the same, but this isn’t the case with Lucky. The variations as to waist, length, inseam, rise, wash and cut will not be consistent even within the same style and cut, so it’s always a course of trial and error with a Lucky visit. Out of all of my visits to Lucky, I believe I’ve purchased only eight pairs of their jeans over the years, with a couple of those purchases being mistakes in hindsight. Why I purchased a pair of low rise, no inseam jeans some years ago, I can’t quite figure out. A guy, hipsters apparently notwithstanding, needs to breathe, you know what I’m saying?
Anyway, at my latest visit to Lucky, I got lucky and scored a pair of relaxed fit, straight leg jeans in a nice cut, fit and wash that will allow me to easily breathe, stay in proper alignment and, obviously, look good.
I got Lucky. Lucky you.
Four shamrocks.

I’ve been a Lucky Jeans customer for many years. Not so much because I thought their denim was fabulous, but because I’m a tall girl and I could easily find jeans in long or extra long lengths in store. Over the years it’s gotten easier to find longer lengths online for numerous stores (J Crew, Banana Republic, Victoria Secret, Express, AE, The Loft not to mention most designer denim run long) but Lucky was on of the few places you could easily find the longs IN STORE and not have to worry about paying for shipping AND returns when your jeans don’t fit perfectly. I went to this location yesterday and asked for a Zoe Boot Cut in a 30 long which has been my go to jean for years… and the response I got was ‘We no longer carry longs in store, but you can get them online’ So… that’s the end of my customer relationship with Lucky. Get a clue, not everyone is a 32 inch inseam. I’m 5’11, I’m not a freak. I deserve to be able to walk into a store and purchase clothes just like anyone else. :)