Smith Design Works

I had a UX/UI…okay, «business» meeting with the principal from here early this morning. An experience that’s compelled me to write something. Is Unilocal the right place for this kind of review? I guess we’ll see won’t we.
I work as a VP of Marketing for a large firm whose main client is a global computer brand. You might know it, it has the big piece of fruit on it. One with a great story and a great product that I’m very humbled to be apart of.
One of my jobs is to hunt for resources that will create solutions to support and promote the promise of quality and commitment. Am I boring you yet? It’s called «branding» and when done right, makes Ilsa’s clients hundreds of millions of dollars each year. Or not. When it doesn’t go as planned, guess who gets in trouble? Ilsa, that’s right.
Then Ilsa no get new Hermés handbag with bonus money. This make Ilsa sad. :o (
I will tell you right now, finding a design firm of any size that understands, truly understands, branding has been an uphill battle.
Great value, reliable, hyper creative, plugged in, and connected. No hand-​holding, no excuses, no ugliness, no surprises. No sad Ilsa.
If you’re reading this SDW, we love you. Your firm has been a tremendous asset. Thank you so much.
–the entire APD&R team.