lululemon athletica

Her posture was stiff and her bronzed face showed that she recently returned from a vacation with her girlfriends. She told me that she «has never even gone to a yoga class, but just likes to wear the clothes for running errands.» she came across as cold and intimidating. She was the stereotypical Hinsdale mom. She was already wearing a pair of one hundred something dollar yoga pants, with a shiny hand bag dangling over her shoulder, eminating the stiff scent of expensive leather. The woman seemed impatient and annoyed when I kindly asked if I could ask her some questions for an English project of mine. The Store clerk walked by and gave me an empathetic smile, discretely trying to tell me that she works with these kinds of Lululemon customers all the time; the kinds who will spend gobs of money so that they can have what they think is the best quality workout gear around. My visit to Lululemon proved that customers will willingly pay obscene amounts of money for see through yoga pants that will most likely never be worn to a yoga class.
LuluLemon was originally founded in Canada and according to Wikipedia «has been a magnet for numerous controversies including product recalls, product quality issues, over priced merchandise, making misleading statements to artificially inflate its stock price, marketing efforts that exclude overweight customers, accusations by shareholders of fraud, false advertising and controversial statements by the founder.» It was founded in 1998 by Chip Wilson with the original product being aimed at yoga enthusiasts. Body positivity is what the brand’s main vision is, but their CEO has recently contradicted that statement. Activist news service
is a nonprofit, independent media outlet and has reported that CEO Chip Wilson stated that «New complaints over pants pilling just shows that ‘they don’t work for some women’s bodies’». The message of this brand just got much more confusing. How do you tell people that they should feel great about themselves and workout day, but only when they are skinny enough to fit in the clothes that are being sold at LuluLemon? Many customers have received mixed messages and in result the company has seen a major drop in their sales.
After finishing up my interview with the suburban mom who seemed as if my simple questions would throw a wrench in her entire day, I made my way through the shelves of neon, stretchy and bold printed shorts, leggings and tanks. I handed over my $ 12.00 headband that costs $ 3.99 at Target and $ 6.79 at Walmart; all three looking identical. Kacey handed me my headband in a small plastic bag. I decided that I would let the impatient mothers clear out and come back in a little while. When I walked back in the store it seemed to have been mobbed by middle school girls sipping Frappuccino’s. I found Kacey in the back, seemingly hiding out from the young girl and asked if I could conduct and interview for my rhetoric class. I learned that Kacey has been working at LuluLemon for three years. She is a yoga and Zumba instructor and ‘loved the vibe’ that the store gave off, so she ‘decided to apply for a job where she could be around the things that she loves.’ When I brought up the topic of the controversial ‘see through leggings’ she became slightly defensive and said that the ‘see through leggings’ were only one kind of pants and they were made out of specific material. She alluded to the fact that she would probably not own as many products from LuluLemon if she did not get an employee discount. Kacey stated that she will «never truly understand the women who come in [here] and are able to hand over their credit card so easily for hundreds of dollars’ worth of workout clothes». Because she is an employee of the store it is understandable that she would have to support the store and protect their image when asked questions about topics in the media.
The controversial see through pants and outrageous prices for workout apparel sold at LuluLemon have discouraged many people from buying their products. The interviews that I conducted at the store give strong evidence that people are willing to spend an arm and a leg for high end clothing and will not question the legitimacy of the products. It also shows that if a CEO says that their products are the best quality, customers will not question their authority. Customers who buy expensive clothing that is see through and does not cover all of your body is an issue that goes beyond minimal product quality. What does it say about Americans when mothers are willing to buy their tweens clothing that is revealing and inappropriate? What does it say about Americans when we support brands that are exclusive and only made for certain kinds of people? We should be supportive of everyone and accepting of everyone, and that means that we as consumers should take a step back and re-​evaluate the company’s that we spend money on.

This was my first time in a Lululemon store. I searched the app to see what I’d like to try on and the store had almost everything in stock. I was surprised but happy to see there was a variety of sizes. I had expected a store this expensive would have a large quantity of their items in sizes 8+. I hadn’t been here before so I guessed what size I’d be. The sales associate was incredibly helpful, knew what items would best fit my workouts, and recommended based on her personal experience with the clothing item and workout routine, as she does the same exercises. She was incredibly sociable and inviting. The cashier had a great sense of humor. Despite spending half of my paycheck on five items, I left feeling confident and happy!
3 stars because of cost. So so darn expensive.

Store may be pricey but material is worth it. The customer service though is what stands out the most. The whole team is AMAZING! They truly care about you and and it shows! One of the nicest stores that Woodfield has to offer. All the employees are amazing examples of what true customer service should look like. Definitely a store that needs to be checked out!

Friendly and helpful staff. Love the store and what they offer. They give you a reusable bag with ur purchase. The stuff is a bit pricey but worth it.

I love this location! After opening a store in Woodfield, I knew it would be good. The workers are great, and the clothes are amazing! Do yourself a favor and stop in. Also, ask about their clothes. I didn’t, and it took me a little bit to understand the beautiful fabrics. Overall, this store is a hit.