Butler Shine & Stern and Partners

I am a neighbor of these guys, not a customer. There maybe only one guy who works there who washes his hands after going to the bathroom.

BSSP aka Butler, Shine, Stern & Partners, were picked at MINIUSA’s new Ad agency for 2006.
This is cool in two parts, MINIs and they’re local. SF Bay Area.
As part of BSSP’s introduction to the MINI community, they held a large party gathering all MINIs, local and far, to converge to Sausilito in April 30, 2006 for the First BSSP Ad Agency Run (with the help of NorCal MINIs).
I believe there were well over 200 MINI and mini’s in attendance.
We went on a near 100 mile cruise through Marin County, before looping back to BSSP for a BBQ.
Lots of good times and great introduction to the MINI community.
UPDATE: For 2007, BSSP has this new Motorby program in select cities: San Francisco, Chicago, Miami, and NYC. The program is simple, in these cities there are electronic billboard, when a MINI owner cruises by with a proximity keyfob, the billboard will display a custom message tailored to the owner. Very fun and ingenious. Since this is a pilot program, select owners in those cities have been given an email to opt-​in to this program. This ‘ad’ is targeted to existing owners, for non-​owners, well, it leaves you intrigued with the brand and may generate curiousity and make you wander into a showroom for an upclose and personal with a MIN. More info at
(One star deducted because the previous MINIUSA Ad Agency had cooler magazine ads… fun, cheeky, and somewhat collectible.)
Motor on!

Being exposed to advertising is not necessarily a bad thing, unless you’re completely weak minded and succumb to the marketers fangs. Or, you can pull out your middle finger and show it to the ‘man’. But sometimes ads are way too damn good or funny to resist, and you wonder who was the genius who came up with the fucking good idea.
BSSP is one of those stealth agencies who mass produce amazing creative work. A lot of ads for Coke, Mini Cooper, Sterling, Converse or Sprite are made by this agency in Sausalito. To work here, sense of humor is a must and getting hammered after a strategy session is a top preference. And what gets even better — getting hammered and hanging out on a fucking sailboat, while getting paid coupla hundred an hour.