Ron Abta, MBA- Paragon Real Estate Group

Ron is great to work with and helped us find an amazing house in SF! We are first time homeowners and he was very helpful along the way. I definitely recommend Ron.

My husband and I worked with Ron to buy our first home in SF. We had actually met him several years back when we were considering a home purchase, and then decided to put things on hold. Over the years, he would regularly check in with us, which I appreciated. Once we decided to move forward, he was very attentive and responsive. In addition to assisting us in a successful offer and closing, he was a pleasure to work with. I would not hesitate to recommend him and would definitely work with him again.

I reached out to Ron in February to sell my loft in the mission. He had great reviews and kept popping up when I was searching around for real estate agents. He reached out to me the day after I contacted him and set up an initial meeting to see if I wanted to work with him. When it came to the meeting he came very well prepared and with his colleague Alexander Mulder. After I decided to give Ron my business he was gone and I ended up working primarily with Alex, who is not on their website, nor does he have a Unilocal page up so I need to leave my review here for Ron. I’m sure Ron is decent but if he sticks you with his colleague Alex, run for the hills. My issues with my process working with them are as follows:
1. Alex came in with no explanation from Ron or a formal transfer over that I would be working with him. Ron only played a supplementary role in the process of selling my apartment. I reached out to work with Ron, not Alex.
2. They both got me very excited and were very confident I would get my price without having to move out and stage my apartment, so I went with them based on that. I had signed paperwork to list at a price I was very happy with but then the day before my apartment was to go on the market Alex called and pushed me to list $ 50K under what I wanted to. Agreeing to that was a huge mistake (hindsight is ²⁰⁄₂₀). He promised me that even though we were listing under this that I was going to get the price I ultimately wanted.
3. During the initial meeting I was told that we would have a few open houses and then take bids on a specific day, but that never happened. Alex took offers as they came in and when I asked for a bid date he said we didn’t have enough interest but overall I received about 5 offers so if there had been a set bid date I think we would have had plenty enough interest for it. I believe that by not doing the bid date I received less money than what they told me I could easily get.
4. When offers came in below my price Alex would coordinate a call with himself and Ron where they both tried to push me to accept offers I was not happy with. They were so low that I didn’t even want to counter but they said we may as well. When the counter came back it was still too low so we continued this process until I got $ 20k away from what I wanted and realized that it was better to just accept the offer and walk away then to keep working with them and feeling pushed and annoyed every other day.
5. Once the offer was accepted I wanted to know the details of how much everything will cost and when we will close. It was going between 21 and 30 days for close and getting this information, as well as the cost for things was like pulling teeth. I would ask for info and Alex would tell me he’d look into it and never get back to me. Every time I asked Alex for info or reminded him I was waiting for something he’d tell me he’d look into it.
6. Without any notice, a week and a half before the 21 day closing was supposed to happen I received an email from Alex stating he will be out of the country until after my closing date. To that point he still had not provided me the info I wanted nor did he confirm the closing date, simply told me he will be out of the country and that Ron will be my point of contact.
7. Once Alex left Ron got me in touch with the escrow agent and I was finally able to get the info I needed through the escrow agent.
8. Working with Ron on the close was another let down. We were targeting 21 days to close and Ron didn’t tell me that 21 days wasn’t going to happen until I reached out to him on the 22^nd day asking for an update.
Apologies for the novel but I wanted to be sure everything was covered clearly so that you understand why he deserves 1 star. This was my first time ever selling a house and I think the experience could have been a million times better. I felt overly pushed and I did not get what I was promised in the end. Overall if you’re going to be selling your home, I recommend going elsewhere.

We recently had the pleasure of using Ron as our seller representative in the Mission. We had previously used him seven years ago as our buyer agent on the same property. Ron provided us with a very comprehensive overview of his services and how we would partner with his team to accomplish a successful sale. He helped navigate us through market timing and the steps to listing and marketing the property. Ron was incredible accessible, outgoing and proactive throughout the whole process. In addition, he has a strong network of other real estate professionals which is hugely important to the sale. He’s very detail-​oriented, personable and worked as an advocate for us. We would highly recommend him.

I called Ron regarding some advice on a home I own not in SF on a Sunday afternoon. Where most agents would either send calls to vm or show no interest once not in their area Ron was extremely helpful taking all necessary information and investing time to locate a suitable local agent who can help me. He was extremely professional, pleasant and nothing seemed too much trouble so I can clearly see why he has earned his 5 star rating, top marks from me too!

(from my wife) … We had been looking for a new house for over 2 ½ years and then Ron magically found us a house OFF MARKET (!!!) and delicately negotiated both sides of the deal to ensure that the sale would close. He was extremely strategic in how he handled the entire transaction. We then let Ron sell our old house and he was able to get us a good price even though another house was selling in our neighborhood at the exact same time — and that house was larger than ours. We attribute this to Ron and his skills as an agent — and his ability to sell a house! We highly recommend Ron — he’s respected, strategic and really understands the San Francisco market and how to buy and sell in very competitive and delicate situations. Thanks Ron for everything!

Ron did an awesome job selling our home in 2015. He helped us through the whole process. He was also our broker when we bought the home. We have been with Ron a very long time and we would highly recommend him to others.

We looked for our dream home for many years Ron helped us keep an eye out for the houses that matched what we were looking for and once we found the right place he helped us strategize the right approach to ensure we were able to purchase it.
Ron was efficient and a delight to work with as well as an all around great guy!

My fiancée and I are extremely grateful to have been lucky enough to work with Ron in buying our first home. Among the many things we really appreciated about Ron’s approach:
— He took the time to understand what we were looking for from the outset and was thoughtful about which properties he thought we should consider
— He joined us at several open houses and shared his insights and concerns to help teach us what we should be looking for and how we should be evaluating different properties
— He educated us with respect to the entire home-​buying process and explained the significance of all of the contractual clauses
— He assumed our point of view when he provided recommendations about specific properties and their potential valuations
— He was always available to talk to us and was very responsive over email whenever we needed answers or guidance
We are very glad that we had Ron in our corner and definitely recommend him to anyone looking for a great real estate agent.

Ron recently helped me buy my first house in San Francisco (and first house ever) — I can definitively say that if he wasn’t in my court, I’d probably still be looking at throwing offers into the wind.
When I selected Ron as my realtor, it came down to one thing, trust. I had met Ron from working with my previous landlord and when he offered to help me purchase a home, I knew it was a good fit. Ron was always honest, straight forward, realistic and surprisingly reachable despite how busy I know he is. He knows the market extremely well and was able to advise me on my offers and what to look for and expect. We ended up finding an off-​market property which was a total gem. I have to think that there were other offers starting to pile up for it and I think through sheer reputation, relationships with the selling realtor, and moving quickly, we were able to get the offer out and successful.
The guy totally killed it, would recommend to anyone.

Ron is the best real estate agent that I have ever encountered. He made all the right moves on the sale of my Sunset house. The result was a quick painless sale. I would highly recommend Ron as either a buyer or seller’s agent.

Patient, diligent, very effective! Ron worked with our family for 2+ years (it might be 3?) while we tiptoed in and out of the decision to buy. We finally pushed the accelerator and he helped us through the process during the crazy holiday period (making himself available throughout). He knows everyone in the SF market (and has great relationships) which was super helpful. He was able to negotiate to allow us to set up a Christmas tree the day before we closed so we could move in and immediately celebrate the holidays/​Santa with the kids. He literally saved Christmas! Thanks Ron! Appreciate all your help.

Ron helped us navigate the SF real estate market in spite of us not being exactly sure what we were looking for. When we figured out what we wanted he helped us find a great off market deal in the exact location we were looking for. We definitely couldn’t have gotten our place without Ron’s expert guidance.

Ron is the best! He helped my wife and I buy our first home, and it was a great experience in a crazy competitive market.
So many reasons why Ron is the agent you want — he has a great network of real estate professionals, tons of experience in this market, savvy analysis, etc. But here is an anecdote illustrating my favorite part about working with Ron.
We have zero experience buying a home, and one of the pivotal points in our search was when we were starting to get antsy about finding the right place that was in our price range. We looked at a condo in potrero very close to the highway but otherwise pretty decent and we thought, yea the road is loud, but we could get used to that. Ron checked out the property and he was like «there are lots of homes coming on the market all the time.» Good call Ron! We are way happier in the house we ended up with — i have a quiet sunny backyard where i sit and write Unilocal reviews without overwhelming car noise! Not every agent would give advice against buying something quickly, but I really felt like Ron was looking out for our best interest.

I can’t recommend Ron highly enough. My fiancé and I just bought our first house with Ron and he was invaluable throughout the process. I have to admit, coming into the process we were a bit skeptical of the value (or lack thereof) that some real estate agents add, after having heard stories from friends, but Ron really changed our minds on that point. Every home buyer should have an agent like Ron. He provided sage council throughout the home buying process, was extremely patient with us (we had many questions, given that we were first time home buyers) and made himself available to us day and night. He also has a ton of experience in the SF market and seems to know it very well. To top it off, he’s just a really nice guy and very easy to work with. Again, can’t recommend him highly enough!

5 stars for Ron! super knowledgeable on the market, extremely responsive, and strong communicator. he actually develops an opinion on specific properties based on what you’re looking for, versus other real estate agents who just push property and volume. he stuck w/​me during my year long hunt for the perfect property and was able to help close quickly on a property that balanced all my complex requirements.
will definitely be working w/​him again!

Ron helped my husband and I buy our first home this past November. We found Ron through
and it was great match. He was very patient and helpful as we narrowed down our neighborhood and price range. The help he provided during the process of making offers was invaluable. The SF housing market is very cutthroat and intense so Ron’s expertise, patience, and advice was extremely critical. The calm and level-​headedness of his demeanor was priceless in what can be a very stressful process. I always felt like he had time for us and truly wanted the very best match in a home. In addition to be being very knowledgeable and patient, Ron has a great network. He was our #1 resource throughout the process. Highly recommended! Good luck in your homebuying experience.

Ron is what real estate agents should be – truly works on your behalf and patiently guides you through the entire process knowing when to push and when to just hold your hand.
Ron came to me highly recommended by close friends who used Ron himself to close on their own home. Never has a recommendation surpassed expectations by such a large measure. Ron is extremely knowledgeable about the market, financing, close process, and has a deep rolodex of quality vendors such as inspectors. notary if needed, and mortgage loaners. The entire process was super smooth.
I will definitely be using Ron for any future real estate dealings.

I am so grateful to Ron for helping me own a piece of SF.
As a first time home buyer, I relied heavily on his guidance and advice. He helped me navigate through the entire process and made me feel confident and knowledgeable.
Ron always made himself available to me and was so easy to communicate with. He was always straightforward but supportive. I never felt like he was being pushy — he would always ask «do you want to know my opinion on this?» — and when I did (I always wanted to know!), I felt like he gave me sound, actionable advice. He knows the market, and knows how to navigate it. Everything from the value of the condo to the name of a good locksmith, Ron has you covered!
Another small but important detail is that Ron is tech savvy. If I was busy at work, we would shoot texts back and forth, and I signed almost all documents digitally which was a major time saver. After working with an «old school» agent previously, this made a world of difference.
Ron was my ally through the entire buying process and I couldn’t have asked for a better agent!

I now own a piece of San Francisco thanks to Ron Abta!
I honestly thought that buying a home in the City would be impossible. Things are so expensive and the market is so competitive. But Ron helped my husband and I navigate the treacherous waters and brought us safely to a beautiful condo in Lower Pac Heights. (And we didn’t even need suitcases of cash!)
Ron knows a lot about San Francisco. He’ll provide expert advice, recommend excellent inspectors, and negotiate a great price. Plus, he’s very accessible for first time homebuyers who have no idea what they’re doing (i.e. me).
Thanks Ron!!!