Paragraph

Always friendly with cute options. I purchased a great hat there yesterday!

A cute local store to pick up goodies for a very special friend of mine’s past birthday. While it’s great to pick up a dress two at the sales rack where only size that is available is petite small, one can also get locally made socks, beanies, tees and interesting wood carvings for boys, or men. Depending where you draw the line: to me, boys turn into men at age 50. He texted the girl who picked up the goodies and said «I miss you.» The girl texted back, «birthday boy has to wait». Such was a lovely Saturday afternoon when birthday presents were purchased, and pleasantries were exchanged, You picked up two cute dresses and you thought you were done but then you were drawn to a pair of socks and a tee, the tee shows Ocean Beach in the background and a bike in the foreground. And you think to yourself, «where has time gone? I still love this place as much as I did 27 years ago when I first arrived.»
Store is great for evoking past memories. You were dashing out when your girlfriend texts you and said, «I’m sad Riptides was burned down.» You think, this is the Sunset I know. Inner and Outer.
You texts back, «I found a tee with ocean beach on it, it’s just perfect for you.»
A great store to buy local goods. A great store to buy your special friend’s belated birthday presents. A great store to pick up a fun pair of socks for your beau. A great store to buy your girlfriend a tee and yourself two cute petite cocktail dresses. A great store to remember why as you get older, you appreciate things that are both new and old, and cool stores like that can never be enough in Inner Sunset.

An awesome little boutique that carries some unique and adorable clothing and gift items.
I’ve been meaning to check out this place for a while, but I don’t hardly make it out to the Inner Sunset as often as I should. Paragraph is a tiny cozy little place and the space, though small, is well utilized and wonderfully stocked with cool SF printed t-​shirts, and clothes as well as beautiful jewelry made by local artists. There are some baby goodies too, which I always find adorable.
Some items are excellently priced when there is a sale. I found a cute dress that I wore for a wedding for $ 37, and a cute little ornament that’ll look great on our Christmas tree next month. Score!

I love this shop. It’s exactly what I would think of when I picture a San Francisco boutique. There were very cute and unique sweaters, dresses, and other items that I kept myself from buying. There is nice artwork on the wall as well. I was drawn to the cute cards and they even have a kids section. I bought my friend the cutest winter hat for her little girl. The salesperson was very nice and helpful. I will definitely be back to check this place out and see what’s new.

Popped in after having a scrumptious lunch at Nopalito.
I’d never noticed this store before, but I looked at the window and spotted the cutest greeting card. It said, «I’m sorry but you’re not a Californian.» The snarky humor just cracked me up and if you were near me you would have heard me laugh.
Going into the store. I liked what I saw. Everything looked very indie. Clothing, home items, jewelry, art! Wow, this covers it all.
I spotted a crocheted-​type sweater in black in the sales rack and tried it on. It was soft, warm and cosy… just what I needed right now. Heh, if you don’t have a sig other right by your side when you’re in the Sunset and that cold wind off the ocean comes blowing down your dress, make do!
20% off an already low price. The sweater was a steal. Oh, I got the snarky card too. Always need to have a good laugh.

Lots of cool clothes from local designers, combined with disposable fashion for clubbing. I found a few things I loved. The salesperson was really nice.

Really cute boutique where most of the stuff they sell here are local products. I love places that sell local products. The staff is super friendly. My friend and I both bought the same cardigan. It was sooooooooooo soft and beautiful. So much you can do with it. They had a lot of cute clothes and a good number of clothes on the sale rack as well. All in all, I will definitely be back!

Paragraph definitely has some cute stuff! I was in the area waiting for my roommates so we can go have Ethiopian food, and I remembered this store from word of mouth. There happened to be a holiday party, with alcohol and dj, so it was the perfect time to go in! While munching on a delicious chocolate chip cookie, I found a flowy green shirt from Ya Los Angeles on sale for $ 18. And I got a die cut of the SF skyline for $ 10 to give as a present.
Paragraph SF is known for selling locally made items, but the shirt I bought was made in China. Still, I’d come back here to check out the sales rack and the accessories.

Every time I visit San Francisco, I tend to just visit yummy eateries, parks, music festivals/​concerts and all the usual tourist-​y places. but after coming here randomly, while waiting to get seated at a restaurant, I already told my guy friend: Let’s go boutique shopping next time! Of course, this was followed by a grumble and him rolling his eyes (since most male species despise shopping. hehe!)
I’m so happy to have stumbled upon Paragraph… such a cozy, cute boutique. I love the clothes and jewelry here… They had a lot of sales going on the day I was visiting. I was lucky enough to snag a dress that was over 50% off and something that can be dressed down or accessorized with jewelry and can be worn appropriate for work.
On top of that. the sales associate working that morning, Sandra, was a sweetheart. She was really helpful and patient… oooh, it sucks being indecisive since everything there is so cute! But she helped pick out some awesome jewelry!
Thankfully, my friend lives closeby so I’m going to visit here every time I visit him from now on!

Love the fact I discovered this boutique after eating Thai food across the street.
Lots of cute dresses, accessories, jewelry, tops, scarves.
Almost reminds me of therapy, but not quite as good.
Will definitely come back here again when I’m in the area.

Super sweet jewelry, accessories, stationery, and clothes. I am a sucker for one-​of-​a-​kind jewelry and their collection is great!

Love this boutique. Every time we bring our toddler to the Academy of Sciences I get a special treat to shop here afterwards. Considering they carry locally made items, the price tags are very reasonable. I bought a dress here once for $ 34. I saw the exact same dress at another boutique in the Marina for over $ 50 (and that was the sale price)!
I like how chill the workers are. They greet you but leave you alone to browse at your leisure, which is what I prefer. I don’t like overbearing, pushy sales people. Just not my style.
They have such a wide variety of items: cards, candles, soaps, jewelry, hats, scarves, wallets, purses, women’s clothing, men’s clothing, baby clothing, baby accessories, artwork, etc.
This is the perfect store to purchase a gift for someone (or for yourself)! Three years ago I bought myself a necklace here that Vanessa (the owner) made. I wear the necklace about once every two weeks. And every time I get at least one person who compliments it. That goes to show you the type of things they sell here!

I walked by Paragraph a gazillion times whenever I was in the area. Finally stopped in with the girls during the Inner Sunset’s Fourth Friday event. It was the perfect girls night out with wine, shopping, champagne, jewelry, cookies, clothes & cupcakes. Paragraph was new to all of us & we’re happy we stopped in. Everything was super cute with a unique look — the opposite of shopping at Gap. Reasonable prices for a boutique. Loved a few of the dresses & hoodies (stylish yet comfortable). Stroll on in.

I used to walk by this store twice a day for about three years when I worked in the Inner Sunset, but never walked in — just admired the merchandise in the window display.
Well, last weekend, I finally walked in after telling my sister about a super cool t-​shirt I’d seen in the window.
It’s a really small, super cute, reasonably priced boutique. They sell men, women, and children’s clothing as well as jewelry and accessories. There are changing areas in the back if you want to try anything on. I found a ton of cute stuff, but we left only buying the super cool t-​shirt as a birthday gift for our brother-​in-​law.
I’ll definitely be back. How often do you find really awesome clothing that is reasonably priced?

I was so happy to see this shop in my old neighborhood. I found lots of things I loved and everything was pretty reasonably priced. Great clothes and accessories, and the jewelry is wonderful. Another little reason I’m hoping to move back to the Inner Sunset!

I love this store! I work close by and have to restrain myself from popping in here as much as I’d like… If I gave in, my bank account would be empty!
I can’t speak for the clothing – it’s all super cute, but I’m a big girl and I don’t think they carry anything in my size. I CAN speak for the jewelry and accessories, which are beautiful and one-​of-​a-​kind, and their collection of home accessories are always super stylish and fun.
I should also mention that Vanessa is really amazing and kind — last time I was there, after my transaction was complete, she realized that I was eligible for an additional discount… Rather than ignoring it to avoid the hassle, she let me know that the discount existed, and offered to pay me back the difference! Seriously great customer service.

I love this little shop :)
Paragraph has clothing and handmade jewelry all from local designers. Very cute and unique items. It’s nice to support local artists once in a while! There are a few dresses that I have my eye on…
I love the shop girl Laura who works here. She’s super sweet and always helpful, very knowledgeable, and I love that she always has a smile on her face :)

SO CUTE! I bought a pair of earrings at Thread (indie fashion show in SF) from the designer who owns Paragraph — Vanessa. (At least I think she’s the owner.)
Vanessa makes all of her jewelry and she is very talented. The pieces are well made, simply and elegantly styled with some great semi-​precious stones. I love the turquoise pieces that she had.
What I like the most about Vanessa’s jewelry is it’s stylish and stands out to a certain extent, but it’s extremely wearable and not too overstated. She doesn’t have a lot of chunky, statement pieces. What she does have are delicate, simple but interesting jewelry.
I can’t wait to go to her store so I can see more and buy more! :)

Since I moved around alot growing up, my education got a little jumbled.
I never learned geography till my senior year of high school (at one point — I thought South American and North America were just the United States divided into two sections. Florida and Texas, according to «Jessica geography» were ‘South American’ states)
And to this day, I have yet to experience a full and thorough lesson on how to punctuate sentences.
(e.e. cummings is a hero)
Once in fourth grade, I was asked to write three paragraphs about my family. I wrote two pages (front and back) all one pargraph with no punctuation whatsoever.
None.
I had never learned it,
My teacher called me to her desk and asked me to go back in and put in some commas and periods.
I frowned hard, sat at me desk in near tears, and confused, randomly inserted periods and commas within the whole piece.
There were senteces reading like this:
I am. A dual citizen, I moved here two years, ago.
Not pretty stuff.
Anyways — Paragraph, unlike the «written paragraphs» which I struggled with as a kid, is lovely… and punctuated just right.
They have some edgy, boutique-​y, items for pretty reasonable prices. And like Graceyjucacatix pointed out — they’re nearly all, it not all, from local designers.
I was particularly drawn to their sales rack, which had a plethora of fun, colorful, items, which had I been alone, and sans bf, would have explored alot more thoroughly.
Paragraph — another beautiful accent, and much needed comma in the inner sunset landscape.

This tiny boutique sells clever, reasonably priced ($ 20 – 150), well-​built, tastefully sexy outfits for small to medium sized good looking men, women, and babies in a reassuring, low stress setting. It’s all from young local designers or cool international stuff like Ben Sherman. My actual experience was three stars due to some psychic disorientation from the mess left over from the grand opening of the new location on 9^th Avenue, but a couple hours of tidying up and stocking the tables and racks and this place will be nearly perfect. Plus there was stuff worth buying, a rarity for me.
After two weeks the new location is a hit. Go Paragraph!