Greg Fulford

In a super hot market, it’s hard to know even after the place sells if the advice was good or poor. In my case, Everything sells astronomically high. Could it have sold higher or had better terms? Greg gave me reason to not trust his recommendations, so I didn’t follow some of his advice, from the start. He sold my place at a great price, but only because I did not follow his advice on some very impt matters.
Greg insisted I: 1. use a/​his high end stager and 2. list it at a much lower price than i thought made sense. 1. I used a stager who charged half what his guy did, $ 12K not double that. and 2. we listed it $ 300K over what he thought we should list it at. He said listing it at this price I insisted on, wouldn’t generate interest and so it would sell for less than (my too high, in his view) asking price (not good strategy in a market when most properties sell for more than asking). He used comps to come to this lower estimate of value which didn’t make sense. I had seen these and other nearby properties and his lent toward an undervaluation. So I insisted. It sold for a lot more than the asking price I insisted on. and way over the most he said I might get, only if, I followed his directions.
Clearly his advice was bad (in these ways; not of course in all ways), and had I followed it, I would have spent more, gotten much less, and not known who was right. Most sellers defer to their realtors, the expert’s advice. I worked in the field or would not have been so confident in re-​directing things.
He lost credibility for another reason: I agreed to list with him contingent on he, not his/​any assistant, doing any showings. He «100% guaranteed» to me, this would be the case. Yet, only a few weeks later, once we signed, and it was on the market, he informed me he was leaving town for a week for a wedding! Of course, his asst was the only one around. Greg discouraged showings even when it was under contract but the then prospective buyer could back out (generally a good time to keep showing).
I was left feeling closing asap, with as little risk of inconvenience or potential snags, for Greg, were his goal. My needs regarding the process, or final terms, were not priority. He’s a nice guy and probably good negotiator, but for most deals, less than a month’s work (in SF) (and commissions on million and much more as the normal selling price), it’s fair to expect a realtor focused on the best terms, price and process, for the client. Greg was not that realtor.