Diane’s Beachwear

I thought the staff was lovely. They left me alone to shop and were there if I had any questions. This is the best Diane’s I’ve been to. They had the most bathing suits and the best variety of options.

Diane’s has the cutest bathing suits AND the most incredible staff. Unfortunately I don’t remember the name of the store associate who helped me today, but she was incredible. Not only did she listen to what I was looking for but she helped me pick out a ton of bikinis to try on. In other stores I always feel the associates getting irritated when I try on more than two bikinis, which makes me leave without buying, but not here!
This was the first time I was able to comfortably purchase a bikini from a small shop and I will definitely be back here next time!

Such a cute beach shop! Found exactly what I needed and more and staff was super friendly and helpful. I’ll be back for sure!

I had a great experience here yesterday with a sales associate named Carmen (I think… Awful memory). Highly recommend this location over the Manhattan beach one, based on service. They have a smaller selection but I actually found better suits here than down in South Bay.

Carmen was extremely helpful and helped me navigate through the sea of bikinis. Left happy and down a few $$$

Found my big boobie bathing suit tops! I have looked all over LA for bikini tops for my 34DD boobs. LA either doesn’t have bikini shops let alone ones that fit my chest. The shop is a little small compared to their HB location but it beats driving all the way to OC for bikini shopping. I’m very happy that I stumbled into this place!

Amazing experience. Staff was very attentive. Helped me try on several suits and gave me honest advice to find one that was flattering. A little pricey but hopefully the suit week last a long while. Parking was great. Small shop but decent options.

First place I ever bought a bikini. Last time I was in they ran out of bigger bottoms in black but typically this is the only place where I can find bikinis in my size. The staff is very friendly and can be overly helpful but I’ve found that direct communication works. If you don’t want to be bothered, say that directly instead of venting about it on Unilocal.My friend that has ginormous breasts and swears by Diane’s as well.

I love the swimsuits at Diane’s, but when I went in the other day the staff were overly helpful to the point of annoyance. If you can tell that the customer doesn’t want your help, don’t keep trying to help them. Here’s how my experience went:
Employee 1: ‘what brought you in today?‘
Me: ‘Just browsing’
Employee 1: ‘are you looking for anything in particular?
Me: ‘No I’m just browsing’
Employee 1: ‘Going on vacation?‘
Me: ‘No I’m just browsing’ (starting to get frustrated, not making eye contact, trying to ignore the employee, wishing she would just leave me alone!) I literally said ‘I’m just browsing’ 3 times in a row hoping she would take a hint.
5 minutes later another employee walks over and asks the exact same questions:
Employee 2: ‘what brought you in today?‘
Me: ‘Just browsing’
Employee 2: ‘are you looking for anything in particular?
Me: ‘No I’m just browsing’
After picking out a few swimsuits, still browsing the store, the first employee comes back…
Employee 1: «oh so you are looking for one pieces?‘
Me: ‘uh ya i don’t look good in two pieces…’ (bug off!)
Employee 1: ‘well did you see these one piece swimsuits?‘
Me: ‘mmmhmmm…‘
Employee 1: ‘well let me put your suits in a fitting room for you’
Me: ‘ok…‘
In the fitting room…
Employee 1: ‘Kelsey how are things working out?‘
Me: ‘I’m good, thanks’
It was so obvious that I didn’t want to small talk and didn’t want any help. I appreciate her trying to provide good customer service, but it just ruined my experience because I felt like she was hounding me. The sales girls are just too pushy… which I noticed a few other Unilocal reviews mentioned.

Expensive place. The ladies were nice but a little pushy in trying to help with the right suit. Most of the suits that were handed to me were dirty in the crotch area! Yuck. I felt bad for taking so long and feeling indecisive as to which suit I wanted so I bought one anyways that I thought was ‘ok.’ Don’t expect to leave here without spending over $ 100.

Awful. This morning, I waited in my car in the parking lot for 45 minutes… They were supposed to open at 9 am but no one showed so I bailed at 10. While waiting, I called the store’s direct number to try confirming store hours — not only did no one answer but there was no message greeting except the default prompt. «Is this is same reputable Diane’s Beachwear or some knock-​off wannabe store who’s taking the quick route to being out of business?»
After waiting 30 minutes and no one picking up the phone, I called the online Customer Service number provided on their website and explained the situation. The lady tried calling the store as well but no answer and called me back saying «Maybe the sales person is running a little late» Yeah, if they were to show up right then they’d be 45 minutes late which is unacceptable, unless of course, it was an emergency situation. Instead of the customer rep saying she’ll report this it management and/​or investigate further to find out what happened, she suggested I visit their Manhattan Beach store. To which I replied, «Nope, not happening as I I better things to do today than drive from Santa Monica to Manhattan Beach to go to a store they have in Santa Monica.» Then she suggested I shop online. With this, I had to laugh. Yes, I actually do most of my apparel shopping online but, when it comes to buying $ 150+ swimwear (or bathing suits in general, regardless of the price) I don’t think I’m the only woman who opts for trying it on to make sure it fits. Not to mention, I’d like to forgo paying for S&H cost and possibly wasting time for mail delivery and returns, especially when there’s a Diane’s Beachwear in my area. If she’s going to recommend that, why even pay rent for a store that people can visit?
Bottom line: What a joke when a customer has money in-​hand and they cannot even get into the store to spend it. In the very least, management should be aware of this situation so it can be rectified.

Great place for swimsuit shopping if you are busty yet petite like me (30FF). High quality swim suits can be pricey, but it’s worth it if you just want to find something in your size that isn’t frumpy.

Love the swimwear, but the sales girls are so annoying! Go to the manhattan beach store for better inventory and a much more pleasant experience!

I placed an order online for 2 suits 2 weeks ago. There was nothing that indicated that these items were not in stock or that they would not ship out immediately. After 5 days I inquired as to how long the items take to ship as I needed these suits for an upcoming trip on July 17^th. The customer service rep indicated they would go out early next week however they still have not been sent yet. I guess my problem is that if something is not available then give me that information so that I can make the decision whether or not I want to wait for it. Every other site on the planet does this. So I will either not get the suits in time, or spend all the time up to my trip with anxiety that I will not get the suits in time. Either way I am not happy at this point.

I found out about this place funny enough from a male friend who told me all his girlfriends over the years would come here. I wasn’t aware it has been in Santa Monica for 50 years.
The pros: rather than wasting my time running from place to place on the promenade or santa monica place, this is really great for a one stop shop. You can go in here and find a variety of swimsuits and all the extras– cute flip flops, cover ups, hats, sunglasses, beach bags and other sundresses and beach wear. Convenience goes a long way with me.
Mixed: the sales person I dealt with was very sweet and really made an effort to make me happy, brought me many suits to try and made some good suggestions– the suit i ended up buying was more than I intended to spend but was also one I wouldnt have necessarily grabbed myself. On the other hand I hate being rushed when I shop and having someone hover too much over me… which she definitely did. I went during the week mid morning so I was one of 2 customers in the store and she hung around back with me, asking me to pass her hangers to rehang the suits as I nixed them and wanting to see everything I tried on. I also just a little bit felt like she was just trying to upsell me or get me to buy the priciest thing in the store (see, a cute but a little flashy/​J-​Lo in style for the trip I was going on— beach bunny bikini that cost over $ 300).
But she did make some great suggestions and brought me some really flattering suits i wouldnt have picked out otherwise. So she was just doing her job. and well! She listened to my comments on what I didnt like about certain ones and adjusted accordingly
The cons: As people have mentioned even the cheaper ones are on the decently pricey side. But you are getting good quality suits (not that I don’t love my target suits and haven’t had some that I’ve had for years!).
I will definitely be back.
Also– as another note– the return policy is strict. no refunds and you can only get exchanges or store credit if you bring it back within 10 days I believe. So that just goes to say be sure before you pay for that expensive suit. I don’t think it’s a problem and they are clear about it but just somethign to be mindful of

I had a very good experience at Diane’s. I went to many swimwear places in the area because I was looking for something very specific, but Diane’s had the largest selection. Additionally, I received the best customer service here. The ladies who work here make it a point to help you find exactly what you are looking for and will be honest with you if you ask about how a suit looks. Diana in particular was very helpful to me. I have read past reviews saying that the suits they carry are skimpy. Diane’s carries all the latest brands, including Vitamin A, L*Space, Vix, Boys and Arrows, even Ralph Lauren and Robin Piccone… as well as many other options (one pieces designed specifically for slimming at the waist and a few monokinis as well). If people think these styles are too skimpy then they should blame the designers and popular culture. While there are a few that I *would* categorize in the skimpy variety, the majority of the suits there are made by designers I listed above. Diane’s prices were very close to if not the same as online prices (minus the hassle and costs of shipping, of course).
If you want a suit that costs $ 40 total or $ 25 a piece, then you’ll have to settle for Victoria’s Secret or Target/​Walmart. The prices here are average for designer suits, and I feel I have to emphasize this because so many people complain about the prices.
They also carry some shoes, bags, and plenty of cover-​ups and dresses from anywhere between $ 16 and $ 200; so a wide variety.
The rating is mostly for excellent customer service (I even heard other girls there who were alone shopping and the ladies who work there were happily picking suits for them that they might like, as the customer requested, which can be really helpful when you’re looking for the perfect combination and you don’t have a girlfriend shopping with you) and variety (I have been to many stores during this search, including Everything But Water in two cities, and Diane’s had the most selection.)

Staff was friendly but when I first came by, although they were supposed to be open, the doors were locked and there was no sign saying «be right back». Disappointing especially since I had just called to make sure of their hours. Nice selection but definitely on the expensive side. They have some great dresses that were on sale and reasonably priced. Would definitely return to look at sale items.

I like them. I went in the store and saw the wall had models wearing hot bikini. I asked to try it on and they said they did not have that one in store. I think that if it is on a wall print, the store should always carry it. I was disappointed. The good news is I got something that was on sale instead that was suggested by the girl that was working the desk. she was so sweet found my size and I was in and out. I prefer bikini tops that are as comfy as a bra, and bottoms that are Brazilian style. They carry that. I do not like American style bikini (big granny bottoms) not good for view not good for me. They have cute clothes and other stuff. I will return

I had a gift certificate to Diane’s so I thought I would check it out. They have a large selection, but my complaint was that they were all really similar in cut. If you like a skimpy string bikini in a hot pink or leopard print, or one of those sexy cutout one-​pieces, this place is definitely for you. I’m a little more modest in my swimwear, and I was having trouble finding cuts that I like — I think it’s really just a matter of taste though; I’m probably better of shopping at places like J. Crew or something for swimwear.
The service is great and the employees are always really willing to give suggestions or pick things out for you. I personally like to peruse in my own little bubble when shopping so it was a little too friendly for me, but again, that’s my personal preference.
I’m not a huge fan of a lot of the non-​swimwear clothing they offer… lots of rhinestones and velour booty shorts, that kind of thing. But they also have some great things like Havainana flip flops, Hanky Panky undies and some cute scarves and hats and things that I’ve picked up.
I wish they had more sale items — I’ve noticed that their inventory changes pretty frequently so I’m not sure why they don’t have a larger sale section.

Diane’s made me feel like the sexy exotic dancer I used to be back in the day. And they did that TODAY. After 3 children and 20 years later, I felt just as luscious as I was way back when.
And I left wearing the *perfect* swim suit!
The staff was extremely helpful. Even though the gals there are young, they were very relaxed, easy going, not pushy, and knew exactly what would look good on me. The gal helping me knew what I wanted: I told her I had been trying to get back in shape since my 3^rd child, but I still needed to cover up my belly. She suggested a tankini. Also, she picked out some hot one-​piece suits (ones that I actually liked and did not feel like a «mom» in) in a 40’s pin up girl style. She did not bat an eye or hold up babydoll styles when she asked me what size I was, and I answered: «somewhere between 8 and 10». Medium. In other words.
Since my family was impatiently waiting for me in the van (to go to the beach), I did a quick try on of about 6 suits, and 2 of them were winners.
I chose the BLACK TANKINI: THE TOP ties around the neck and pushes my breasts together nicely; THE BOTTOM ties on the hips and has a cute ruffle along the waistband, they are low and kinda «brazilian». Hot. Suggestive. Sexy. Oh la la. Now how long has it been since I looked at myself in the mirror and thought: «Oh la la»?
I looked slim, sexy and loved the suit! Also: I saw a «maxi dress» in white and black that I loved– it looked really nice on, but the girls brought me a brown and gold version of the same style– it looked better with my hair and skin tone. I bought that also! Then, a decently cheap pair of sunglasses. Voila! Beach bunny.
They graciously cut all the tags off and I walked out in my new swimsuit and dress. The prices were really reasonable for the quality of suits and cover ups, and the service was delightful. I cannot tell you how great those girls are! I have been shopping in other places recently, and I have had many snide comments by very young and anorexic shop girls, mistakenly asking me when I am due. It’s a wonder those girls stand at all they are so skinny. What do they eat? Air? I once was a skinny young thing with a tight gym body, and let me tell you, things change. Children happen. The belly goes out and does not come back the way it once was. Fact. Only starvation and liposuction, neither of which will I do, could make a difference. Since I am normal and like to eat. and have 3 kids… I need Diane’s!
The shop girls at Diane’s get my 5 stars for the best service! They really knew what would look great on me, and made me feel like wearing a bathing suit in front of the whole world.