Pure Water of Santa Cruz

Jay is terrific! wonderful customer service! Jay was knowledgeable and professional. I am from out of town and Jay got us some water and gave us many tips on how to enjoy Santa Cruz!

The water at Pure Water tastes great, the store is clean, organized and fun, the owners and staff are knowledgeable, friendly and very helpful. Pure Water is the best!

Great customer service! The have a purchase by quantity deal that I like a lot! They carry your water to the car and just seem to be nice people! A great local/​small business! I love their water too!

The water tastes great, and they offer good pricing– including discounted rates if you buy in bulk. Great customer service– very friendly and always willing to help you get the full bottles out to the car after fill-​up.

Bought a water bottle and the lid made a weird squeaky wheel sound. They replaced the lid no problem :) also, the bottle came with free water anytime. Their water tastes great!

Jay and Eva are the best! They are as friendly and helpful as you can imagine and try their best to make you feel like a friend rather than a customer. Plus it feels great to know I’m supporting a family business and not some mega corporation or grocery store chain.

If you are going to be lugging gallons of water from a store to your house, where you have already have water freely flowing, it better be worth your while (Don’t worry, they help you to your car) Jay customer service and product is definitely worth the heavy lifting. Before finding pure water of Santa Cruz I use the water dispensers at Whole Foods and New leaf and found that both places water had a funny taste. After inquiring more I found out that the super markets only check their filters once a week, where as Pure water the filters are checked on a daily basis. This close monitoring of the filtration systems leads to cleaner and better tasting water. The prices are very reasonable ($ 0.49/ gallon) and they let you fill up your Klean Canteen for free! I highly recommend this place.

It seems like a good business but Jay is very touchy-​feely. It made me very uncomfortable. Be on guard if that bothers you.

I admit, I’m pretty lazy so picking up water is a chore for me. But, I actually look forward to talking with Jay and/​or the owners because they are so cheerful. Pure water functions like a small family business type (not sure if it is though), where they greet you, and genuinely want to know how you are doing. It’s so different from most other business where they don’t even greet you when you walk through their door, or they treat you like you’re a nuisance.
So YAY for Pure Water and the people that work there! Thank you for always being so nice! And for always helping me carry water to my car.
P. S. The comment about this place not being very clean/​organized/​perfect— that is Santa Cruz in it’s entirely for you. I’m not a native (I’m from San Diego) so I know what you’re talking about but if you (the reader) enjoy Santa Cruz for all it’s weird little idiosyncrasies, and are NOT looking for an Ikea-​like setting that is perfect, spotless and totally boring, then you’re all good!
(Don’t get me wrong, I actually do like Ikea! Their furniture is inexpensive AND attractive; two characteristics that never seem to go hand in hand, in reality.
However, coming from a small, family owned business myself, I appreciate – and to a certain degree, expect– that not everyone has loads of money to burn on Ikea when starting their business from ground zero. And remodeling is expensive and difficult.)
Anyway, come in and check it out, say hi to the nice people that work here. And no, I absolutely don’t work for this place. They are really just that nice. :)

Jay’s great — honest and forthcoming. Hours are funny, staff other than Jay not very knowledgeable. Place is not very clean /​organized /​in a state of good repair.

BEST WATER IN TOWN. No, but seriously, i’m not joking. The owner has owned this place forever and filters the water in store and it’s the best water ever. Pure water solutions has such good water it almost tastes sweet. YUMMMMMM… GO PURE WATER!!! The owners are so great; Jay and wifey. Both of them always help any/​everyone out to their cars and load up their water for them. They’re always extremely friendly and even have a little kids corner and a couple fish tanks to look at too. Mind you, me and countless people I know make the drive across town, JUST for this water. Literally. =) It’s worth it. =)