North Bay Ford

Horrible service! Receptionist does not know what she is doing. Called and was told my car was ready. When I arrived, they told me my car was not done. Waiting for more than an hour to pick up my car. This could have been all avoided if they had actually told me it still wasn’t ready. What a waste of time.

I have purchased 5 new cars in my lifetime, and working with North Bay Ford was probably the best experience I ever had. A big shout out to Bobbie, who got me the car I wanted at the right price, no haggle no hassle, and to the financing department who was able to make it all happen for me. I have only had one other positive buying experience when dealing with dealerships. I highly recommend North Bay Ford. My only criticism, hard to find their parking lot.
I am also happy with car, I got a Ford Fusion Energi. Its a great deal with the incentives and rebates, and I’ve gone 2000 miles on only ³⁄₈ of a tank of gas. I’m getting 260 MPG currently.
I will update this review after I experience their service department. But as of now, I could not have been happier with the process unless they had given me the car for free!

Just what I needed. There was corrosion on the factory positive battery end of my cable. The manager knew it was me from my earlier call the day before, impressive! He went right to the problem with anti corrosive liquid in hand and after 20 minutes and a small discussion it was determined that I was good to go. I later bought some prevention felt pads to install on the posts. Happy with my experience, and of course glad it’s all resolved for free. I felt positive about the place, more so than Chevy.

I was in a fender bender and AAA told me to come here for repair services. I took my car to North Bay Collision Center, after calling to ask for when was the next available day to get an estimate. I was told to come in the same day of my call, whereas all the other auto body shops wanted me to come in for an estimate, wait a few days, and then do the repair. That day, I had an estimate and had a car rental waiting for me when the estimate was done. No problems with filing the claim through the insurance either. Bob was great at accommodating my schedule and even stayed late on a Friday for me to pick up my car after the repair was finished. My car was fixed in 4 days. I am not much of an expert on cars and maintenance services, but am very satisfied with the external repairs they did. I am extremely satisfied with the customer service from Bob at North Bay Collision Center from start to finish.

Was ready to trade in my old Ford Escape and wanted a focus hatchback (can fit a surfboard in those). Wasn’t given any hassle by Ted. He didn’t try to sell me, just asked if I knew what I wanted. It would have been nice to have been shown hybrids or other alternatives but the lot is so small they don’t have everything there including the car I wanted. I was told it would be there the next day. A few days later I came in to purchase the car and it still wasn’t there. I was told to come back later; it was on its way there. When I did come back there were people ahead of me at the one finance desk. It was about 2 hours by the time I left with the car. I really like it and I got a lot of rebates that made up for the snafu. I see many bad reviews on the service dept. I did get a maintenance contract which should help with that.

Perspective new car buyers beware of North Bay Ford.
On Friday October 31, I brought my 2011 Ford Fusion to North Bay Ford on Soquel Ave in Santa Cruz. It had to be towed to the location because the transmission was not functioning. I talked to Gary, a service agent. He took down the Vin numbers, ran the check on the car, and saw that indeed the warrantee expired on November 5^th. Gary informed me that they couldn’t take the car in and that the earliest that they could work on the car was January 25, 2016 and would not be under warrantee. I was incredulous. I asked to speak to the service manager, Carmen to verify the policy and what Gary was saying represented North Bay’s position. Gary refused to give me a printout verifying that I was there and refused to put their policy in writing. Carmen and Gary both agreed that this was North Bays’ s policy and that the car wouldn’t be covered under the powertrain warrantee, which had five days left on it; they advised me to go to another dealer… THEY WERE GOING TO LET ME, RATHER THEY INSISTED I LEAVE THE DEALERSHIP UNDER WARENTEE WITH THE NOTION THAT MY CAR WOULDN’T BE FIXED BECAUSE THERE WAS ONLY 5 DAYS ON IT — THIS IS UNACCEPTABLE… I called the Nation Ford Hotline to inquire about Ford’s policy. Ford informed me that as soon as a car is brought in prior to warrantee expiration, the warranty is valid… Ford presently is investigating my claim regarding North Bay Ford. I called Sunnyvale Ford, where I had purchased the car and had the car Towed. They informed me that upon receiving the car they could not look at it until the following week. However, if the transmission was broken it would be covered under warrantee regardless of when they got to it as long as it was prior to the warrantee expiration. Presently, Sunnyvale is waiting on Ford Motor to determine if the transmission was damaged enough for a new factory remade replacement or if Sunnyvale Ford was going to replace it under warrantee.
Side note, ironic they’re not BBB.

I never have done a bad review but this place needs it. Do not take your car here.
We took our hybrid there and after they charged us $ 1700 of work, it was THEN they they told us the car is no good. We found out from another mechanic shop that the car is actually fatally dangerous to drive and that Ford should have never had us put in $ 1700 and let us drive it off the lot. I’m also 5.5 months pregnant. The other shop said that any mechanic would instantly know the car was in fatal (to the driver) shape. When I called Ford to get a refund, they would not give any of it back, even after they admitted that the mechanic didn’t really know how to work on Hybrids. Now we need to deal with the loss of $ 1700 right before a baby and the car doesn’t work.
The other mechanic also said that the problem Ford charged us for wasn’t even fixed! When we told Ford this, they still didn’t give a refund.

These guys ripped me off for 50 dollars just to trickle charge my battery. I told them it was the alternator and that as soon as you put a significant load on the battery, it would fail. They assured me they checked the alternator, and I drove off assured. I broke down in the 17 about 5 miles away from the dealership. I came in and discussed my experience with the service rep and she gave me a bad attitude and they didn’t give me my money back.
I came in about two years later with my new Fusion that I bought used from Sunnyvale Toyota. ST said they didn’t have the equipment to reset the driver’s door code and to go to a Ford dealership. I went to North Bay against every thread of my being and they again were uncooperative and rude, trying to charge me 70 dollars to «retrieve» my door code, as if it was laborious for them to plug in a piece of equipment into my car to help out a lifelong Ford buyer.
I guess these people aren’t interested in creating lasting client relationships, even for people who are loyal to the Ford brand. I have had great service at virtually every other Ford dealership I’ve gone to. North Bay sucks. Make the trip to San Jose, it will be worth it in the end and you won’t have to deal with people that treat you like dirt.
Edit: Went to Roseville Ford and they reset my door code free of charge. NORTH BAY FORD are a bunch of crooks! Always get a second opinion and expect no reliable service.

I purchased a 2016 Ford Fusion from North Bay Ford almost two weeks ago. I am extremely pleased with the purchase.

I have been a loyal customer for about 10 years, but I think our relationship have now been damaged beyond repair. I brought my Expedition in. It was running really rough. 137,000 miles. Glenn had the boys look it over and said I needed a new engine. $ 8,000. So, I picked it up for a second opinion, and was charged $ 400 for the «diagnostic». Took it to a real mechanic. He opened it up, said the bottom end and top left was good, needed a right top rebuild. Had him do it, all Ford parts, $ 2,400 out the door, runs great. Why didn’t Glenn’s boys give me that option? The last time I took it in it was also running rough. At that time, they diagnosed the spark plug coils as the problem, and replaced all the coils and spark plugs. I had to take it back twice after that event, once for a «loose coil» and once for a «bad spark plug».

North Bay Ford Collision Center is AWESOME
Bob and Lydia are the best!
This is second time I used them and the repair was impeccable. The repair work was excellent and the communication was great. They ask if you would like email and/​or text message updates about the progress of your car. The car was done nearly a week early! They worked with my insurance (Geico) and handled everything. When I dropped off the car they had the Enterprise rep waiting for me and when I went to pick up the completed car, I simply left the rental car with them. Completely perfect experience from beginning to end.
These folks set the standard for service excellence. Thank you!

We bought a car here yesterday. The saleswoman we dealt with was great. She got us the exact car we wanted quickly for a fair price. We looked at cars at 3 different dealerships, so I think this is a fair comparison. The only negative is that we got the «hard sell» from the financial person as well as our salesperson about the extended warranty. «No, thank you» means just that. Hate the hard sell. I liked everything else about out experience here.

My sister, who is the stereotypical woman driver, crashed into my parked car (parked on almost two acres of tree-​less, flat land – she’s special) and destroyed the bumper of my massive SUV.
AAA directed me to North Bay and some other place that wasn’t available so I didn’t choose them on my own.
I was a skeptical about leaving my car at an unfamiliar place (and a Ford dealership at that!) but the second I met Bob I knew I would be in great hands. He was very kind and he even went above and beyond and entertained my baby while I put my car seat in the rental car (it took awhile)!
They replaced my entire bumper quickly and it looks as good as new.
The work was good but the customer service was excellent. Double bonus!

Be careful. They will do anything they can to avoid having to honour the warranty. I brought my car in to repair a broken seat back three times they did little else then push back to where it didn’t look broken and it fell apart a block out the door. Brought my car in to have a Hugh leaks fixed. apparently the factory forgot the seams on the entire left side of the car, they «FIXED» that twice. They do not take appointments. They are that nightmare dealership you always hear about! When I sold the car at 5 years old and 40,000 miles I’d replaced the tires, the battery and was given a 1400.00 dollar quote for a new clutch, which includes the 600 dollars to repair the known factory defect. It needed brakes and had water sloshing around in the spare tire well. Terrible company selling a terrible product!!! I bought the foreign car my dad would have hated… I’ve never been happier.

Zero stars is not possible, but they earned zero!
I had a horrible experience and would like to warn others. Recently retired and have a substantial savings to spend on a particular Class B motorhome. I’ve been consistent and conscientious in my research and the actual vehicle search. I check various ads and online auctions almost daily and have a list of possible fits with the various options.
North Bay Ford keeps running an ad for a Mercedes Sprinter based Roadtrek so I called to ask if it was available. «NO, that’s been sold.» So I mentioned that was disappointing because he ad keeps running and that’s exactly what I was looking for. It’s too bad your web postings aren’t cleaned up in a more timely manner. Did they have anything similar. My contact got pretty huffy at that point saying it’s not his fault other people steal his ads and run them for him and hung up the phone.
I immediately called back and said I was sure he didn’t mean to hang up on me because I was looking for help locating a particular size mini-​motorhome and I’m a serious buyer. Needless to say, the conversation deteriorated on his side and included words like «pissy.»
I thanked him for his time and said I was sorry we couldn’t work something out.
I then called back and asked to speak to a sales manager. I’m thinking that surely the company would like to know what happened. No one — especially a potential customer with ready $$ who has approached your business — should be treated in such a disrespectful and rude manner. Well, as you might have guessed, no manager available but I could leave a message on his voice mail. Message left along with multiple contact information. Nothing for hours. Nothing that day. Nothing the next day. Repeat…
Still waiting after 6 days for a return phone call or at least in inquiry. Really? Not even a quick call to ask what happened?
Take your business to a company that cares and save yourself the aggravation of dealing with North Bay Ford.

I recently went to get my oil changed here. I dropped my car off and was told two hours. I came back two hours later and my car haven’t even been started. No big deal. When I came back to pick it up, It was left in the pouring rain with the passenger side window down. There was a giant puddle in the passenger seat aswell as drenching the whole inside of my brand new car. The kid who gave it to me said oh yeah the window was left down. No shit. I said that’s interesting because I didn’t drop if off with any windows down. He apologized and I had to requested towels to clean the mess up that should have been down before my car had been given to me. And when they went into my glove compartment they threw everything out of it the get to the service manual including tampons that were left on the floor not bothering to put anything back the way they found it. That’s embarrassing and unprofessional. Not to mention now wet because they rolled the windows down and parked it in the rain. They also didn’t wash my car like they always do and it comes with an oil change. Especially since I paid 147 $ for it. Very dissapoint. I come to the dealership because I felt that i could trust them. Jiffy lube down the street does a way better job for less money in 15 min.

I bought a 2014 Ford Fusion Titanium Energi from Rafael Santillan almost 3 weeks ago. Rafael was great about making this a very low hassle transaction. I got a great deal and I’m loving my gas mileage, which is over 80mpg. I highly recommend doing business with Rafael. He was referred to me by a friend of a friend as a straight up and non-​pushy guy.

I love North Bay Ford, I filled out what car I wanted, my financial information, and what terms I wanted on their website from the comfort of my home. Then drove down there immediately after filling it out and picked up my new car! They are super friendly and easy to deal with. If you are in the market for a new car I highly recommend North Bay Ford!!!

With a $ 15,000 certified check and a 830 credit rating, I walked in expecting to drive my new car away. Little did I know these people don’t know how to close a deal. The quote from the sales man «The price in the window is the price you pay» they would not even discuss price. I gave them plenty of changes to work with me on the price and I even told them that San Leonard ford had the same car for less. after that they literally said «you should buy it there then»
I have bought 10+ cars in my day and have never paid sticker price. I was purchasing a Ford Edge, nothing special just an everyday car. I literally drove straight to San Leandro Ford where I purchased and drove away in the EXACT same car for $ 3,000 less than This lousy place!
No Joke — Same car /​Same Day– $ 3,000 cheaper!
Nice Work North Bay Ford! I am sure the owner is proud of you!
Their Loss — :)

Paid two to three times ($ 220!) what I’ve paid for the service on an oil change/​tire rotation here than four other Ford Dealerships that I’ve been to for my F350 truck. Sales Manager said, «I’d expect we’re more expensive here than other states.»
Despite having proof of a recurring issue, they were also reluctant to help with a known and well documented warranty issue.