Wondermade

Ok, so here’s the deal. This is a cool and unique idea! Homemade marshmallows are a fun treat and the concept isn’t anything I’ve ever seen.
But here are some problems I see, and hopefully the owners read these things and take it into consideration.
The shop almost always looks closed or empty. The inside is nice, however the walls are stark bare. I would love to see Wondermade use some of the photos I’ve seen them post on Facebook, blow them up really big (like close-up’s of marshmallow, etc.) and either have them made to wall canvas or matted & framed. They need some serious décor. My neighbor went today and it was her first time. She told me it looked like they are just moving in or something. Fill up the walls with some of your own shots using a vintage filter to give it that «Wondermade» feel.
Next, add something more flashy outside the door when you’re open. Some colorful balloons tied to a good-​sized hot air balloon statue or something. People don’t know you guys exist with the way you’ve got it going now. Marketing needs work to draw in customers.
Granted, this isn’t my business, but I’m going to guess that the way Wondermade stays in business is probably 85% online orders. I can’t imagine what they are paying in rent, and it’s a shame when the place has never looked crowded. Why aren’t you guys saving your money and doing an online store only, or even doing the Farmers Market on Saturdays and getting rid of your overhead? It’s bizarre. I’d hate to see this business crash and burn because it’s such a cute concept. But I can’t fathom how much longer it can be successful in Downtown Sanford without more street revenue. You NEED customers coming in off the street. Which brings me to another point.
Is it so amazing that I would literally leave my home and drive down to Sanford (I’m 10 mins away) to grab an almost $ 3 s’more? No. I would not. I’m not sure how many customers they could possibly have that love it so much they crave it and head down there. What you are getting for the $ isn’t much and it’s possibly overpriced. The boxes are adorable which could be why there is a markup on price, or maybe it’s the rent. Either way, we need more product or more WOW factor. Again, most of their clientele HAVE to be random walk-​ins or online sales.
Neighbor goes today and comes back with not-​so-​great reviews. She tells me that there was no menu in sight. Nothing but packaging boxes, and the young girl behind the counter isn’t very helpful either. Guys, put a nice menu up on the wall. Something that looks cool. Just do it. And include the pricing. That’s a major turn off and it makes it look like you’re hiding the price because you don’t want to turn people away (meaning, it’s overpriced for what you are getting.) She didn’t leave impressed.
My last suggestion would be that they blast this thing out of the water if they truly intend on becoming the next most popular shop down there across from the Willow Tree. Marshmallows alone aren’t cutting it. Can you throw in some other fresh, homemade candy? Caramels? Chocolates? Taffy??? Something that brings that sweet candy smell out into the street. I know they brought in a little ice cream thing but I really feel like that’s not going to get the job done. Wonderworks is unique, as I mentioned before, but it’s obviously not unique enough to have people lining up out the door. I sound critical, but it’s just truth. I hope they succeed and become an awesome attraction in Sanford, but I also hope they take the advice of the patrons who will be bringing in the cash flow!

This company’s customer service is 100% non-​existent. They will not respond to repeated emails. Their marshmallows are just meh — there just isn’t much flavor to them at all. 1 thumb down for service + 1 thumb down for product = TWO THUMBS DOWN

I ordered online and recieved my order, there is no update ever sent on the order. They substituted bourbon marshmallows for the beer marshmallows, I tried calling and emailing and messaging on fb. No response to email or fb message. When I called the girl on the phone told me I may receive an email, guess what it never showed up. Save you money and buy the kind at the grocery store.

This place has been popping up on my radar for months! I wanted to see what Wondermade was all about so we stopped in today after a big lunch at Hollerbach’s.
First off, this place has a really cute décor that is minimalist in a rustic kind of why. I love it! They had a handful of marshmallow flavors to choose from like Sugar Cookies, Bourbon, Gin, Peppermint, Fireball, etc that were both pre-​packaged and those that were in cute little glass jars to be served up the way they are or on a skewer of thee and then torched for you! I choose to try out Peppermint, Sugar Cookie & Fireball torched in a skewer. They were amazing!
What an amazing dessert! I seriously recommend popping in and trying out a skewer and grabbing a box of your favorite. Hopefully I like the box of bourbon ones as much as I loved the Fireball ones! This place is one you need to stop by while you’re in Sanford!

I originally purchased these marshmallows online after reading about them in a magazine. I paid a ridiculous shipping fee because i didn’t realize they were located 4 exits away. The flavors did not impress as I thought they would. I purchased the holiday liquor pack
Fireball– tastes like a few red hots were mixed in the gelatin, just a few so you didn’t really get the cinnamon kick you may be expecting
Gin-​no flavor
Beer– literally spit it out, this must be what a frat boys sock must taste like-​old beer and pretzel crumbs
Bourbon –slightly maple
I purchased these to put in my employees Christmas baskets. Didn’t leave the impression I was hoping for.
We went on a Sunday afternoon for some coffee and hot chocolate. They were out of rice Krispy treats and almost out of individual marshmallows.
The coffee is strong and you can skip the hot chocolate

I ran across this company online and thought the idea of flavored marshmallows was a great idea. I ordered 5 boxes (3 bourbon flavored, 1 beer flavored, 1 s’mores flavored). I placed the order in the beginning of Dec and there was NO communication of possible processing delay due to the holidays. So with that said, the website clearly states that new orders are shipped within 1 – 2 days. I placed my order on a Tuesday and by Saturday I had realized I had not received any email confirming my shipment. I sent an email asking for a status… NO RESPONSE RECEIVED. I called on Monday morning and was told it would ship out today and she emailed me the tracking number. Apparently, the order did not go out until almost 6:00pm that day. On Tuesday when I checked the tracking status, it said it was sent Priority 2-​day mail but my expected delivery date was for Friday (5 days later). I waited until Friday for my package and NOTHING WAS RECEIVED. I called the company (again) and told the rep, 1) about why it took so long to ship when the website clearly states otherwise and 2) why my shipping said 2 day mail and 5 days later I haven’t received it. She apologized that I had not received my package but basically said there was NOTHING she could do to help me and NOONE available (manager or owner) to speak with. 1) Who tells a customer there’s NOTHING that can be done to accommodate an unhappy customer and 2) have NOONE available to speak to above a general phone answerer? She asked for my name, order number and call back number and told me someone will call me in 2 – 3 days. 2 – 3 days? Are you serious? It takes that long to call someone back? Well, let’s just say it’s been FIVE DAYS and NO PHONE CALL has been received. I am all for supporting small businesses (local or not) but customer service is so important (no matter the size of the company) and is what determines if your customers return. I am still trying to receive my marshmallows but with this POOR CUSTOMER SERVICE, I’m sorry but I will NEVER order from them again and NOT refer them to anyone I know. Family ran or not, if you can’t even provide customer service in general (let alone good customer service), you don’t need to be in business.

This review is for an order placed through Scoutmob for Wondermade marshmallows. Due to the woefully exorbitant shipping charged by this merchant ($ 9 to ship marshmallows?), I will likely not be ordering from them again. Overcharging first time customers, and attempting to make a profit off of shipping, is not likely to lead to repeat business.

While I love to support small businesses and the local economy, my belief is that even if you have a good product, customer service needs to be just as important. Unfortunately, I find that it was an afterthought in my situation.
I purchased 2 tickets to Wondermade’s Marshmallow making workshop back in April for their May workshop. I wasn’t able to attend the May workshop after all and had emailed several times over the next few months trying to find out dates for future workshops. I never received a response ever and it was quite frustrating. Fast forward to AUGUST and I decided to post on their FB and, lo and behold, I received a response apologizing and asking which email I had sent my emails to. The girl stated that they would be able to issue a refund and gave me her email with Wondermade to contact her directly. So of course I turned around and emailed her just like she asked on a Friday. By Wednesday, still no response back from her. ANNOYED. I posted, once again, on their FB b/​c that seems to be the only way I get a response. 5 days later I get a response from one of the owners stating that refund has been processed. Yeah, that’s well and fine, but it should NOT take 3+ months to get any sort of response.
This whole experience was a HUGE turnoff and not sure I would even want to deal with this business in the future. Customer service needs some work.

Sanford is filled with so many gems. This one has the potential, just need to give it a good shine!
Came in while waiting for my table to be ready at a nearby restaurant and to get away from the heat. Thank goodness they have iced coffee and Lineage coffee at that! The space is intimate with just a few tables with a view of the kitchen where they make the marshmallows. All I had was the coffee. I didn’t get to try the marshmallows and they ran out of rice krispies. But, the sales person was very friendly and cheerful. We enjoyed the nice AC and chilled bottled cokes. I’ll come back when they have more flavors of marshmallows and those rice Krispy treats

The handmade marshmallows are delicious and come in so many wonderful, unique flavors. Skip the marshmallow making class — it’s pretty lame — and just order off their web site.

Well it’s official — I don’t like marshmallows I guess. Took my wife here for the tour and marshmallow making (we had done the Ferris and Fosters chocolate one and loved it), turns out it’s not the same for ‘mallows. First off, the entire thing is poorly run, it says the event starts at 7, but really 7 to 7:30 is sit around and chit chat time, which is all well and good, but then you should tell people that, so I don’t show up at 6:45. While waiting for everyone else to be late, they do have some items out to eat, but it’s a random assortment of whatever other people didn’t buy (or at least that’s how it tasted). We were then split up into 2 groups because there isn’t enough room for everyone to decorate their marshmallows so 1 group does that (let’s call them the luckier ones) while the other group (the poor, unfortunately loser group) goes on the «tour.» I used quotes to properly sum up the experience, of us, maybe 8 – 10 other people and the employee standing in the 50 foot area where they mix all of sugar, water and gelatin together to make marshmallows… thank god I was able to see that. This «tour» clearly takes less time than the marshmallow decorating because again, it’s a 50 foot work space and 3 ingredients you have to be shown. The employee attempted to waste time by talking about the magic fairies who help make the mallows, I was not impressed, if I can’t see the fairies, they don’t exist and then I was slightly disgusted by how sticky and unclean everything was, thankfully I wore my good sandals so I was able to keep prying them off of the floor while walking around. Also during this time, two little girls got to cut the mallows with their bare, unwashed hands and the employee kept joking (I hope) about how they PROBABLY wouldn’t sell those mallows… awkward.
Anyway, we were eventually able to get to the decorating only to find out that the first group had used up most of the incredibly rare ingredients: graham cracker shavings, chocolate chips, chocolate sprinkles, maybe white chocolate… I don’t know. It was such a lackluster selection that I was shocked they could run out of anything. After struggling to cut my marshmallows, I was able to get stuff to stick to one side of them, until I turned them over and everything fell off… it was just not fun, the highlight of it was being heckled by my wife and then the single dad with two kids jumping in while admitting to us that we should enjoy our life as much possible while we don’t have kids.
But let’s be honest, I was there for the marshmallows and was able to answer some of life’s essential questions:
Can you tell what flavor a marshmallow is by tasting it? No, I was only able to tell if it was sweet, too sweet, or not sweet enough, honey/​champagne/​plain/​peanut butter cup… all tasted the same, except for one flavor.
What does a lavender marshmallow taste like? Soap… that was the only flavor I could pick out… soap flavor!!!
Is a S’more’s marshmallow the best? Yes, because only because it has a white top and a brown bottom, the consistency is different between the two «colors,» «sides, «dimensions,» whatever the correct wording it, but the taste is the same between that one and every single other marshmallow that isn’t soap flavored… sorry, lavender.
The best thing I ate was the two awesome Fanta sodas in glass bottles, those were super cool… not fanta flavored marshmallow, but actual Fanta. Delicious!

The marshmallows: as part of the Wondermade tour, I had the opportunity to sample:
Lavender – tasted like soap
Piña colada – tasted like coconut
Peanut butter cup – tasted a slight hint of chocolate, no peanut butter
Blackberry – tasted like marshmallow
Champagne and mimosa Rice Krispie treats – could not taste any flavoring
Honey marshmallow on Nutella and triscuit – the triscuit was not a good pairing, the mallow did not taste like honey.
In short, the flavors I was looking forward to didn’t really come through in the marshmallows, and the ones I tried because they were free and unusual tasted terrible.
The tour:
Kitchen: we had the pleasure of having a 16 year old employee stumble his way through poor grammar and uncertain storytelling skills trying to explain the intricate process of this 3 ingredient, 3ish step process. As we were waiting on the other half of the group to finish their decorating, we just stood in the kitchen trying to come up with questions, and noticing how sticky and dirty the floors were…
Decorating: we did the kitchen «tour» first, while the other half of the group decorated first. Not only did they run out of toppings for us, it seems that some of the usual toppings they never even purchased in preparation for the event. We expected to be dipping the mallows in chocolate or decorating with something creative. Instead we spent 20 minutes trying to mash chocolate pieces and pretzel crumbs into the rubbery mallows, only to have everything fall off as soon as you picked it up.
Other: the event «started» at 7, but really they had us sit around and wait until 7:35 to begin the tour/​decorating. The snacks were nice, but I would rather have a shorter event with less waiting around. Also, they offered s’mores as one of the flavors (which was by far most popular since lavender and orangesicle don’t even sound appetizing), but then said that only ³⁄₂₄ people could have it because there wasn’t enough. Why offer a flavor that only 13% of people can have? They managed to find more, then ran out of piña colada. Also, the tour takes way less time than the decorating – leaving an awkward filling of time.
Also, price wise, I would never pay that much for the mallows.
The staff was very friendly, but their «event» needs a lot of work to compete with Farris and Fosters chocolate making or Sugar Divas cake decorating.

This place was so unique ! I had read about the store and wanted to check it out! A store that specialized in marshmallows? It was awesome! We were warmly greeted by our marshmallow who explained the system. You could purchase a package of marshmallows or buy some of their daily special! From bourbon to s’more to chocolate covered strawberry, to fireball! They had it all. You can get it toasted or just eat it plain. Toasted was delicious ! On the first Friday on the month I believe they have a factory night where you can learn about the marshmallows for 15 dollars a person I believe. If your in sanford stop by and try some marshmallows!

I first found out about Wondermade from the Orlando Blogger Meetup a few weeks back. The rep told me that one the first Friday of every month they host a workshop, during which you get to decorate your own marshmallows and really learn the process of creating their artisan marshmallows! Tickets to the workshop are $ 15 each, which includes unlimited coffee, hot chocolate, soda, and treats. Upon arriving for the workshop — Jack and I were offered coffee, none other than delicious Lineage coffee (see a few posts back for my experience with Lineage Roasting Coffee + Unilocal’s #OrlandoMade)! We were offered endless samples of some great flavors of marshmallows, strawberry, 24k gold Champagne, bourbon, Guinness, honey, Irish cream, and Irish coffee. I sampled one of each — all delicious, my favorite being Honey. Marshmallows were followed by strawberry rice crispy treats — yumm! After getting our sugar high on — the group of 12 people headed into the kitchen to see were the magic happens. We were giving a quick breakdown of how Wondermade came to be and then brought to stations to cut and decorate our own marshmallows. Both Jack & I selected the strawberry marshmallows to decorate.
After the 1.5 hour workshop we left belly’s full of sweet treats, and what seemed like pounds of our decorated marshmallows!
We had a great time and cant wait to visit Wondermade again!
P. s. You can get a cup of divine Lineage coffee and 2 marshmallows for under $ 3! If you are in central Florida, Wondermade is definitely worth a trip!

Beware of being over charged!
I really wanted to like Wondermade. I had been looking forward to going for awhile, but Sanford was really far away. I finally found myself in the area today so I stopped by. Sadly I did not get to see the owner with his amazing beard. Another girl was working.
My fiancée and I finally decided on 2 boxes of marshmallows. The sign upfront said each box was $ 7 and change. I forget the exact amount. I think it was $ 7.25 but I am not positive. They are listed as $ 7.95 on their website. My fiancée went to pay. After we left I asked her how much it was. She said it was $ 19 and change. That means they over charged us!
Unfortunately we were to far away by that time to go back. I hope it was just a employee mistake, not something malicious they do here. I strongly recommend you double check your receipt before leaving just in case they are over charging other people.
I would have given them 1 star for over charging me, but the marshmallows were actually pretty good. That earns them the extra star.

Wondermade makes out-​of-​this-​world marshmallows using pronounceable ingredients. The flavors are unique, but not so unique that it seems like they are trying too hard. Honestly, they are just really, really good.
I also didn’t have an issue with the price. At $ 1.75 for three marshmallows, they aren’t cheap, but neither are they cost-​prohibitive. And the $ 3.00 s’more with two marshmallows and a nice square of really good chocolate is definitely worth it.
All that said, do yourself a favor and don’t get the marshmallows «toasted.» The truth is, they aren’t toasted; they are blasted with a butane torch that merely caramelizes the sugar on the outside of the marshmallow. Regardless of the flavor of the marshmallow, this process just makes the treat taste like burnt sugar. It is nothing like the crust that forms on a fire-​roasted marshmallow, and the inside is still «raw,» not at all the gooey center I aim for when I toast my own at home over the grill or a fire.

There is a lot to be said about a local business that happened quite by accident and is run by a husband and wife team. they use only fresh ingredients, and a meticulous attention to detail in the manufacturing process.
Who would’ve thought, that you could be so detailed when it comes to making marshmallows. try one, and I think you’ll be hooked.
I went here with a Unilocal!group, and thoroughly enjoyed the vibe that I felt in the building and coming from the owners and employees.
Very very cool, and hip place in Downtown Sanford. You just have to check out their carrot cake marshmallow.
This place is worthy of a return visit.

I attended the Wondermade Workshop, where locals were invited to «tour the Wondermade kitchen, enjoy drinks and treats, have a Q&A session with an official marshmallow agent and learn to cut and decorate your very own marshmallows».
I enjoyed the tour and the owners and staff were very friendly, and the workshop was a fun hands-​on way to learn more about how Wondermade’s creation process works. A few points of constructive criticism for future workshops:
— I found the shop to be a little bit hot, so that kept us from ordering any coffee or hot chocolate.
— With only having 4 tables available there was no seating for many of the guests of the event. It’s understandable with the small shop space that you would only have a small amount of tables, but perhaps putting out more chairs along the walls would make it easier to accommodate a larger amount of people for these events?
— For busier normal business days, perhaps a bar along the wall (you already had a couple of nice red stools that you could use) and outside seating would be a nice addition.
— The decorating part of the tour had a couple drawbacks that could easily be remedied (lose the cookie cutters, they were a cute idea in theory but very hard to use in practice; provide tiny spoons for marshmallow toppings like sprinkles, pretzels and sugar instead of promoting that people use their hands, etc.).
Overall the event was fun, informative and gave us a good chance to view their new shop and taste their creations. Wondermade is a great addition to downtown Sanford and I hope that they continue to do well both locally and with their online sales.

What a treat to find a storefront for Wondermade in downtown Sanford!
For those who didn’t know, including myself, Wondermade is a Central FL based business making delectable marshmallows in all sorts of flavors, from bourbon and peppermint, to rose raspberry and s’mores. Some flavors are more seasonal and they cycle through them as the year goes on.
The shop is very cute and has a counter where you can order a hot drink or other snack, as well as buy their marshmallows or other local products. I came by in part because I’d heard that they were brewing Lineage coffee (Northern Italian!), and it was a delicious treat. They also had a good amount of products from Rifle Paper Co, and seeing the local emphasis was really lovely.
The people working in the shop were very friendly and were happy to talk to us about the products, company, and the process of opening the store. Very cool. They were also quite patient while we decided on which marshmallows to pick for our coffees. I chose the peppermint, and while the marshmallow was delicious, I have finally figured out that I just don’t like taking sugar in hot coffee. The bourbon marshmallows were also good and gave the coffee a nice twist.
Overall, a nice little spot in downtown Sanford. I look forward to seeing how they continue to occupy the space and grow as a company.

Delectable. Sweet. Fluffy. Airy.
Handcrafted marshmallows delivered to your doorstep. Perfect in your hot chocolate or for roasting over an open fire.
Bourbon
Apple Cinnamon
Cranberry
Honey Pear
Guinness
Pumpkin Pie