Lula Lu

I had my first appointment here today. I think what I liked most was the exclusivity of this Lula Lu location. I booked my appointment about two weeks in advance.
I was on time for my appointment although I knew I had an hour for my bra fitting appointment. I knew no purchase was necessary except with all the anticipation about today, I knew I had to walk out with something.
Customer service was just OK. The lady measured me and then I was free to look around. I was told via email that their specialty is A cups but they carry a limited stock of other sizes. It seemed like they only carry A cups from what I found. I don’t like that you have to ask for price of each item. Only items with prices on them were clearance rack. All regular prices for bras was around $ 60 which I did not find to be reasonable given quality is not amazing.
I ended up getting two bras from clearance rack for about $ 33 each (with 40% off). This is still more than what I’m used to paying but I felt I had to make the trip worthwhile. The bras I purchased are comfortable and cute, but were only worth it to me given their sale price.
All in all, items are pricey, stock is limited, but the experience itself was overall good. You get the small store to yourself with a changing space for an hour. I did not feel pressured to buy anything by the sales lady which I appreciated, but she made herself available to showing me items.

Wish that there was a larger selection.

What happened, Lula Lu?
Flashback – In 2008, my coworkers and I discovered this store on 3^rd street during our lunch break. It carried a large assortment of «petite» bras from many brands. My friends and I tried on a few bras and I left with two bras. A few months later, I went back to buy more of those bras and found out they stopped carrying them. Disappointed, I managed to find a couple more acceptable bras and then life happened so I wasn’t able to visit anymore.
Present day – They only take appointments and they’ve changed locations. Good luck, gals, it took one month for an opening. I get to the appointment a few minutes early, the front door was locked. Okaaaay, I wait a few more minutes and try again. Still locked. So I knocked and was let in right away. The inside of Lula Lu was like someone’s office with some bras on a rack. COMPLETELY different from what I was expecting. I was asked my preferences and was given some bras to try on. I was only given Lula Lu brand bras and none of them fit right. I was actually wearing a bra that I purchased from Lula Lu (not Lula Lu brand) in 2008 so I asked for something similar. They only had the Lula Lu version of it. Fine. It fit well enough and I ended up purchasing two. What I didn’t notice was that prices were NOT listed on the tags. Let me tell you my jaw dropped. Those bras were NOT worth $ 60 each.
Summary – I was very disappointed. Lula Lu has lost the essence of what it USED to be where people could wander in, peruse the racks, try on bras from different brands at leisure. Instead, it’s now mostly mail order (Ellen, the owner, even once told me I should NEVER buy a bra before trying it on) and they carry mostly Lula Lu brand (very expensive knock offs of the better known popular styles). I really wanted to enjoy my experience like I enjoyed my first two visits 7 years ago. The people were nice enough so customer service was acceptable and I like the concept. However, I don’t like its current business model and can’t see myself shopping here again.

Expensive and the bra’s don’t fit great. I ordered a bra and after waiting over a month with no word from the company, I recorder the same bra. I had checked my account and it said that I had no orders waiting. I thought I had put in the wrong CC number or billing address. After reordering the bra, Lula Lu charged me for the original purchase a week later. After contacting customer service, they said that they could not revoke the charges on my card. I have no idea how this is my fault or how to avoid there charges. I told them in writing to not charge my card as soon as I got any indication from the company that the original order was underway. So now I have two of the same not so great bra. Very upset, I will never order from them again. Get it together, pay somebody to revamp your website. This is the second time I have ordered from this company, and the second time I have had to contact customer service regarding my order.

As a very petite woman (5’1″, 105 lbs), this place was game-​changing for me. I made a fitting appointment and spent the full hour trying on various bras with fitting advice from a very helpful and attentive staff member. I left with several perfect bras, and all of my clothing looks better with bras that fit! Definitely a devoted customer from now on!

My appointment went by so quick! I’m extremely happy to find a bra that actually fits. They have provided nothing but excellent quality customer service. I would definitely recommend going here if you are a petite size on top like I am. The only thing is that the directions take you to a different address… But it’s on Claremont and 1^st street! Not 3^rd and Ellsworth

These ladies saved me from the embarrassment of having to go to the tween section/​store for bras… nothing like a childless 30 yr old shopping in a store meant for 12 yr olds. They are very helpful and take the time to make sure you are comfortable and that the bras fit correctly. Having to make an appointment is a bit of a pain but worth it in the long run since I know everything will fit well and meets the needs I came in looking for. Glad to have the one on one attention and to not to be rushed. They have a good selection from basic tshirt bras to sports bras to more pretty stuff. If you have a hard to fit size A to AAA these are your ladies. Don’t see much room for improvement here. I’ll be back!

I’ve been wanting to come to this place for years. I live in LA and a friend of mine told me about this store. Being that I’ve never had luck purchasing bras over the internet I wanted to come in for a bra fitting. I finally was able to get up to the Bay Area and made an appointment for a fitting.
I am so glad I was finally able to visit the store in person. Isabel helped me and she was so sweet. No awkward issues having her check me for a bra fitting. I’ve been to a custom bra store in the LA area but they only carry 2 styles in the bras that fit my 32AA chest. I was skeptical at first that the cute pretty lacy bras that Isabel handed me would fit but they did. Gone are the days of my boring beige and black bras.
I maybe went a bit crazy and purchased 6 bras. I just couldn’t narrow my choices down. The bra prices seemed comparable to what I’ve paid in the past for my ill fitting bras at Nordstrom and the other custom bra store in LA. It’s been a few weeks since my visit to Lula Lu and I love all the bras I purchased. They are very comfortable and so pretty. My husband likes them too.
I’d highly recommend making an appointment for a fitting if like me you are a member of the IBTC. I never knew that I could wear such pretty fun and sexy bras! Yippee!
BTW while I didn’t meet Ellen in person in the shop I spoke to her over the phone a few weeks later to inquire about purchasing another bra in a different color. She was very friendly and helpful. They didn’t have the bra I wanted in my size but she informed me that she is getting the same bra in a new color. So now I’ll have another pretty bra to add to my growing collection.

I’ve struggled for years to find the right bra size. The closest I got was at Nordstrom a year or so ago, but they do not carry petite specific bras. And lets face it, there are a lot of large busted women out there, and most stores seem to cater to them over small busted women.
I made an appointment at Lula Lu and it was so worth it! Isabel was extremely helpful, she can figure out your size pretty much by looking at you! I had no idea I would end up being the size she measured me as, but I’m so glad I found out. She answered every question I had and brought me bras to try on specifically based on what I told her I was looking for. They have everything from super push up to very minimal and all in between. Some bras are more functional, others are sexy and fun. A girl needs options and they have it.
I did not explore anything else there as I was intent on getting a bra or two and that’s it. Now that I know my size, I can order on their website too. And one of the bras I got recently went on sale on their website, score! They initially charged me full price, but when I brought it to their attention, Mary was awesome and didn’t hesitate to refund me the difference.
Great product and customer service, perfectly catered to petite gals. I’ll be there when I need something new in the lingerie department for sure!

I returned after a long period away, and realized treating myself to a bra that is comfortable and pretty is SO worthwhile. The experience of booking an appointment was efficient and easy. Parking is available and the shop is bright and well lit. I appreciated Isabel’s kind assistance. I suggest the other staff acknowledge visitors as a courtesy, as i felt I was intruding (probably was, as it may have been lucn); so perhaps a screen to divide the space would be beneficial for all?
My friend referred me here when they had the shop front in San Mateo, which I liked too. Great that there is no pressure to buy, though I picked up 3 lovely items. Merci!

Working in an industry that lives and thrives on customer service, you would think that you’d get some at a store like this. Isabel was awesome in helping me pick out some bras, but otherwise, the owner Ellen is all the reason you need to go to any other petite place that is popping up all over town.
At the register, I noticed a price discrepancy for a bra labeled $ 2 less than what came up on my receipt. I pointed this out. Isabel had enough integrity to try to give me the $ 2 back. Not knowing how to get this done, the news got to Ellen who was furious for her associates wanting to give me $ 2 back.
I left unhappy because most stores would give you the money back because the mislabeling is the fault of the store, not the customer. I would’ve recommended this place to my sister and friends, but not after that incident. To be honest, the bras that fit were the Wacoal and the Little Bra Company bras, and I could’ve gotten them elsewhere, probably for cheaper. I regret buying the LuLa Lu bra now.

Had a so-​so experience today. I really like the bras I got — they’re pricey, but I’m willing to pay a little more for bras that actually fit — but the sales experience wasn’t stellar. I drove an hour from the East Bay, walked in, greeted politely… and then informed that fittings were by appointment only. That’s fine, I understand, although I wish they had put something on their site that said as much other than the tiny little appointment link at the bottom of the page. I guess that’ll show me not to read the small print!
Luckily they had a cancellation and had a few minutes to spend with me, although I probably could have figured out my size just from seeing what was comfortable. Because of the layout of the store (small, with a few racks up against the back wall, and one changing room), I didn’t feel comfortable browsing around to see what was there… I kind of felt that I was being hurried out before the next appointment arrived. Maybe it would have been less awkward if I hadn’t gone on a Wednesday, which seems to be the only day they do fittings.
In short — love the bras, wish their site was more informative, appreciate that they accommodated me but wish they had a friendlier atmosphere, glad I know the right size for sure now so that I can just order online.

I really want to, ahem, support this place. As a little lady with little ladies, I love that this place caters to me and my fellow petites. I’ve made several purchases here and recommended this shop to friends as well.
But the last bra I bought — a satin number from their own Lula Lu Petites brand — broke after just two wears. The parts on the straps were plastic, not metal, and they snapped as I was putting the bra on. I called to inquire if anything could be done. I expected a replacement, my money back, store credit — something. But the lady answering the phone told me sorry and to take it to a tailor.
This is a much-​belated review, so perhaps the customer service is better now. But I won’t be going back to a business that doesn’t stand behind its products.

I can’t believe I’d forgotten to rate this. As a girl who discovered she’s a 34AAA, and that this is, as far as I could discover, the only business that makes/​sells bras for the likes of me… well, it’s awesome. They fit. I didn’t know they could do that, fit.
My first trip there a few months back I scheduled an appointment as their website requests you to, as there is only one person working there at a time. Found some excellent bras, both of their brand (specific 34AAA size, which we discovered was my size), and some other brands that created more «generic» S/​M/​L sized bras with cups. The girl working there was extremely helpful.
Pretty much the only place I (can) buy my bras from. Victoria’s Secret’s attempt to fit me in the past only led to a bunch of bras that I ended up not wearing and giving away. And at some point, I had to start wearing bras when I finally landed a job instead of trying to make do without. Finally!

Love this place! Plenty of colors, styles and fits for smaller busted women. I have always dreaded bra shopping but this place has everything you need!

My transformation from girl to woman is finally complete! Hahah.
During my teenage years, I had thought that eventually my chest would eventually become fuller and that I was probably just a late bloomer. Fast-​foward to my 20s and nothing much has changed. My mother always urged me to buy push-​ups, but what was there to push up? (She never understood the humor in that).
Bras at Victoria Secret did the job, but they weren’t the best fit. I never felt confident in the lingerie I wore… that is, until I had caught wind of Lula Lu! I figured it’d be a bit, if not very, pricey. Although by this time, it had become a necessity. So I made an appointment and drove the 40 minutes to Lula Lu.
I worked with Mirjam, who was really helpful and honest with how the bras fit/​looked on me. Even when we started trying on the more sheer bra options, I felt really comfortable.
Overall, I spent double the amount I had anticipated but I came home with 3 lingerie sets and 2 additional bras. I’d like to think of this as an investment, because right when I walked out that door, my confidence spiked. I felt like a woman.

I dropped by Lula Lu on my lunch break last month and was pleasantly surprised with the selections. The sales person was very helpful even though I dropped in without an appointment.
I left with 3 bras, and will definitely come back for more!

I decided to check out Lula Lu because I found the concept of Petite Lingerie so interesting! A upscale lingerie shop, only for girls on the «smaller» side… NO WAY! I was not disappointed when I went in today! I only had short amount of time to check it out, but ended up leaving with $ 100 worth of super cute bra and panty =]
Diedra (sp?) was so helpful! It was my first time going to someplace other than Victorias Secret and definitely wasn’t used to all the attention! She was pulling bras for me left and right. She helped me with the fit too, which was awesome.
This store is so cute! The place is really well organized too, which is always nice. I will be coming back later this week to take my time and actually look at everything. Love it!
PS. Great selection of Hanky Panky undies. which I’m obsessed with =] They have a lot of different colors and styles that Nordstrom doesn’t carry.

I always thought that Victoria’s Secret was the place to go for all things basic, fun and flirty. Even though I never liked Victoria’s Secret (everything was too darn big) I unhappily purchased items there for lack of a better place to go. Well Victoria, I’m your standard mini-​Asian gal so I need things that cover my assets and not my entire body!
Enter: Lula Lu.
There were tons of hangers on the right side of the wall, bras in the basic black, white and nude were there, but also bright blues, reds, pinks and other fun colors. There was sleepwear and camisoles, a Final Sale rack at the back and the register opposite the racks of petite lingerie. There’s a table with baskets of boy shorts and thongs and a bookcase holding candles and earrings. There’s even a chair with some magazines for those who are accompanying the shopper.
I met Ellen and after telling her what I was looking for, she suggested a bunch of different things to try on. Even when I was in the dressing room, she still brought in other items for me. Ellen is such a doll and you can tell she really wants her customers to be happy, and of course, to look good in her bras. She’s über friendly, professional and respectful and makes you feel at ease in such a high anxiety shopping experience.
The price is about the same, if not more, than Victoria’s Secret but at least my girls will be fully covered and I’ll no longer be swimming in my intimates!

Let’s put it this way. I’m a girl who balks at your run-​of-​the-​mill lingerie, and I loved this cozy boutique that I know will **always have my size!** I’m not exactly petite, being 5’6 with a 36 bust (I think I have an ample rib cage, not bust) but this place works for me too! Yay for them thinking I’m petite!
Okay, now the dish:
Not only does Lula Lu sell the cutest in lingerie, bras, undies, and robes, they carry ladylike and incredibly warming finger-​less gloves, jewelry fashioned by local artists, and even candles to warm your bedroom!
I think the most intimidating part is simply stepping in a girlie lingerie shop on the bustling Third Street. But once you do, you have a hard time leaving. I sure did. I love Eberjey and Princess Tam-​Tam, both of which are available at Lula Lu.