Prima Dancewear

Sad to have to reduce my original star rating, however, my teachers both checked the fit of my shoes and were disappointed. One said she felt like the toe spacer was not needed for my foot shape and was only being used to make a too-​wide-​box shoe fit me. So that’s a bummer. My other teacher pointed out there is a lot of extra fabric at the back (which I didn’t notice until she said something) and that’s because I have a disappearing heel and can make the fitting tricky. I guess I’m back to square 1, and I’m sad because the girl was really friendly. Rest of the review is still valid, good selection and friendly staff. Still, super bummed.

Took my daughter and her friend here today for a fitting. Was really happy with how long they spent with the girls. They worked with my daughter and found her a perfect fit for her Russian Pointe’s. She had tried them on at another dance store before and did not like them… likely due the the fact the person doing the fitting did not keep working with her to find the right ones.
So, all in all, very happy with our experience at Prima Dancewear!

I generally know what I want when I look in a dance store, but when I need help, I really appreciate that the staff here knows what they are doing. They fitted me for my first pair of pointe shoes in a long time and I went back in and let them know what I liked and didn’t like and I found a great pair of shoes for me. I actually looked up the shoe online and it was more expensive on the discount sites than what I was charged here. That never happens.
If you need to be fitted, definitely make an appt.

The worst customer service, the sales attendant was so mean to my daughter and I during pointe shoe fitting. She yells at my daughter during pointe shoe selection and she seems annoyed when we asked her some questions. I was immediately told not to touch anything and when her friends came they all whispering and laughing.
My daughter cried after we left because she felt that they were making fun of my accent, when I mentioned her old shoes was «Bloch». We felt discriminated from the mugging look we got from them. I can’t believe that racisms still exist in San Jose since the area is the most diverse community.
I had to buy the emergency shoe replacement for recital, if I have another options I will not give them any business and for sure will never go back to this store, again. I highly recommend not to go to this store is you are against racist.

This is a great place to get all your dancewear and dance shoes, just love it

We have always had good customer service and their prices are comparable to what you may find online so I am happy to support this local business. Plus they have a loyalty program that gives you a large discount once you reach a certain $ of purchases. We have been shopping there for a few years and have been pleased.
It is a small shop so they are often already helping someone, but either way we are always acknowledged as customers. If they are out of what we need they will order it and call when it is in, too.
They have a wide variety of items for the dancer, from tights, leotards, warm-​up clothing, shoes, shoes, shoes, hair accessories, bags, tchotkes and lots more.

Neat little store. Always have my Pointe shoes in stock which is such a plus! I’m a pretty independent shopper especially when it comes to dance wear so I never really ask for help from employees, but they all seem genuinely nice and can hold good conversations. Employees aren’t pushy, but definitely make it known they are available if I do have any questions.

Ugh. Crowded so if there is more than twonpeople… leave and come back.
Generally neat, but there seems to be a pecking order of customers… If I am in here I am buying something. Please consider this next rime.

Such a cute little dance store tucked away in the corner! I never knew it was there, but am so glad we found it. We got my daughter’s first pair of pointe shoes in San Francisco, and they were fine, but we didn’t really understand what we were looking at, so we blindly purchased the recommended shoe.
We came to Prima for the second pair and had a much better experience! We were able to get an appointment for a fitting with Kit right away at a convenient time, and she was very patient and helpful in letting my daughter try all kinds of styles and sizes for her second pair. We ended up selecting a very similar shoe, but we have a MUCH better understanding of fits and options. We will definitely be coming back to Prima for future pointe shoes, and other accessories (my daughter was eyeing the cute shirts as we left!)

My daughter had her first pair of pointe shoes fitted here. We were able to get an appointment quickly, and the young women who helped her were friendly and helpful. They let her try several styles until she found «her» pair. I was relieved when the dance teacher approved of the fit (otherwise we’d have to go back and try again), and she was able to do a surprising number of skills right off the bat. All around a great experience!

I had the best pointe shoe fitting experience here. I have been to all of the dance stores in the area (including SF) and then some (LA) in California. If you are local, don’t waste your time going to SF to get fitted. Prima has a lot of collections and the fitters are very well trained. My fitter even helped me with my other pair (that I got fitted wrong at another store) to make it more «danceable.» I can’t wait to go back! The experience here was absolutely fantastic :)

I had been to this Dancewear store a few times. The workers there are pretty inexperienced, but very polite. The prices are very reasonable. It is not a very large store, but has just about anything a dancer would need. It is not very crowded.

My daughter’s been here several times and the ladies are all very patient with pointe shoe fittings and very knowledgeable about the shoes. Make sure you have an appointment before you go! They have a much better selection (in terms of makers and sizes) than other dance stores in the Bay Area (equal to SF Dancewear) and are willing to order if they are out of stock, with no obligation to purchase. In addition to the brands on their website, they also have Freeds, Suffolks, Chachotts, etc. and a room full of pointe shoe accessories, like various toe pads & gel spacers. As others have said, it does help if you have been wearing pointe shoes and know how you would like them to fit & feel. If it’s your first pair, I would ask a teacher to accompany you. However, if you tell them it is your first pair, they will be able to tell you what to look for in a good fit. We will definitely be back as my growing daughter’s feet require a new fitting every few months. They also offer a loyalty program that includes all items purchased, not just pointe shoes. Yay!!! (as I write this review, we’ll be going again tomorrow ;)

I took my daughter here to get fitted for her first pair of pointe shoes. There were three girls in our group and they provided three fitters. The employees took their time and were very patient with the girls. They really cared and wanted their first pair of pointe shoes to be perfect. They even provided treats for the girls which was a nice surprise. I would highly recommend going here for your dance needs

I went there for my first pointe fitting and it went pretty bad. I tried on every shoe in the store but nothing was right. During the fitting it was mostly «How do that feel?» they kept asking me if the shoe was okay but they all felt the same.
I bought a pair of pointe shoes and my teacher was horified so I went back for a 2^nd fitting that lasted 2 hours. The fitters were really nice and patience but inexperience. My first pair was too big and the second one was too small. I spent around 3 – 4 hours in the store so I felt guilty and ended up buying 70 $ worth of hair/​pointe accessories.
I recomend going here if you know what you want but don’t come here for a first fitting unless you are with your teacher.
I will definitely come back, the staff was really nice!

We went to Prima for the first time today to purchase Jazz shoes for my 9 year old daughter. Nancy helped us and right away and showed us some shoes that were on sale, rather than straight to the most expensive. We ended up purchasing shoes, shorts and a tank top. This store is a treasure trove for the dancer. They have an awesome selection of shoes, clothes, bag, hair accessories — if it’s dance related they have it! They also have a loyalty program where if you spend $ 500 you receive a $ 50 gift certificate to spend in the store. Their prices are very reasonable, selection is A+ and easy to find and park. We won’t be shopping anywhere else for our dance needs.

I have never done any dance shopping for my daughter. The studio she used to dance at made us very dependent & convenient for all our dance needs. Now that we have left the studio I am on we are on our own. They will no longer allow us to purchase anything from them. So started my mission for a Jazz shoes. I have come into the store a few times. So I started my shopping here. The girl who helped us this day was awesome. It was cool because the young lady that helped us is a jazz teacher at our new studio. We put the shoes on hold & decided to check out a few more stores. Eventually we ended up back here. They had the shoes in stock & our other shoes for the future. Got hooked up with their rewards program. Not to sure I will ever get to the $ 500 or if the $ 50 credit will be worth it. But hay why not it is free lol.
Great customer service & very knowledgeable workers. We will definetly be back!

They sell Russian Pointes, and had the brand I needed (Sapfir), probably one of the very few stores in the bay area to have this brand in stock. I got a very accurate fitting here, and I didn’t feel rushed at all as I tried on several pairs. The sales person was ready to order something for me if she didn’t have exactly what I needed in their inventory. I’ll be back – this place is highly recommended!

Great customer service and very friendly

We were referred to this shop by the South Bay Dance Center. I loved the customer service that I received here. They were very familiar with the studio’s guidelines for the required uniform, how to properly fit the kids for the clothing and even gave us insight to what to expect from the studio. I loved how nice, knowledgeable and friendly that they were.