OccasionMan Productions

This DJ worked our recent High School reunion. Ed Lovato, their Entertainment Director, and another fellow were the two who worked our event. I was a member of the four person board who hired Mr. Lovato. His rate was higher than the bids of the other DJs we looked at. I now regret the fact that we hired him.
From the get go, we were all in agreement: no DJ determined to only play the «golden oldies». Nevertheless, Mr. Lovato refused to play anything more current than his selection of white bread music of the 1960’s and the early 1970’s.
I repeatedly asked Mr. Lovato and his young assistant to play something more current. Even something from the past 20 years would have been a relief to hear. The twenty something year old kid accompanying Mr. Lovato immediately refused to play anything even remotely current, telling me, «For this crowd? Only oldies». I couldn’t believe my ears. I was a member of the board that planned our event? I was a member of «this crowd» and could barely stomach their relentlessly old time music.
So I spoke directly with Mr. Lovato. He pretended to listen to my suggestions but remained determined to only play what he wanted to hear. He asked me for the names of specific songs and specific artists. I opened my iPhone and pulled open my Shazam account to provide him with a few. I shouldn’t have had to though. He plays music for a living. Surely he should be able to think of some recent danceable tunes.
Mr. Lovato dismissed every one of my suggestions as «rap music». He lead me along for a good half hour– expecting me to provide him with tunes agreeable to HIM.
Our high school was an ethnically diverse one. I couldn’t stand his limited repertoire of music and I was a member of «this crowd» too. I can only imagine how bored out of their minds he younger spouses and dates of my fellow attendees must have been… as well as me.
Overpriced, arrogant, opinionated DJ who refuses to listen. Avoid.