Luth Research

This place needs to put their people in check… I called this morning to speak about their smokers outside of the building. She said it’s legal, which yes, I get this. However, I asked her if someone could speak to them about blocking the whole sidewalk while they smoke, unaware of anyone, trying to threw the herd of smokers. It seems more times than not I have encountered this walking to and from work.

This review is not for the company per se but the people they use.
I work downtown and have to walk by this building monday through friday in the morning and evening. I wish they would have a talk with the people that work there or whatever they do because it is incredibly frustrating walking by there. Let me set the scene, everyday, morning and evening, there are at least 10 – 15 smokers that go outside and huddle around each other. They block the sidewalk forcing people walking to walk in the street (with traffic). Not too mention, I don’t want to smell like a damn ashtray. I hate smoking and realize it isn’t illegal to smoke outside, but people should exercise common courtesy. Smoke somewhere else or don’t allow a group of people to smoke at once. Reduce the number of people that can smoke outside at once. This is insane and getting out of control. Not to mention these people are RUDE and lack any kind of manners. The amount of cussing and offensive language that comes out of their mouth is disgusting.

dont kno bout the market research but being an employee there sucks!!! no money no benefits modern day slavery hr sucks

I signed up for Luth a few months ago and I finally got called! YES! So I answered a few questions, was told I qualified, and I went in. One hour individual interview for $ 100… can’t beat that. They never tell you who the client is (what the research is on) so you will not know until you go in that day, and sometimes you don’t know after that either. But anyways, I went in, had a soda and was told to wait until they called me. I was called in and then my interview only lasted about 20 to 25 minutes instead of the hour, but hey, I’m not complaining. Came out and received my $ 100 check. HELL YA!
I don’t understand what others are complaining about, these whiners obviously DON’T understand the process of how a market research firm works so please inform yourself before you start bitching!
The client (the brand or company who is conducting a research on a new product or a new addition to their services, etc) provides Luth Research with quotas they have to fill up based on the people who are on their data base. So if you sign up for their data base, expect to get calls every time your demographic background or answers you previously gave match the quota the client needs. And then on top of the demographics they need, they also have a set of questions they want each individual to answer in the EXACT way they want… so if you are called, asked questions, and then told you do not qualify, then that means YOU ARE NOT the individual they want to interview because you DO NOT meet their quotas they are looking for!!! That is NOT anyone’s fault so please do not bash on the Luth research employees. Suck it up and wait until the next time you are called, or if it such a problem for you to be contacted, then ask to be removed from their database. BAM! That easy!

Easy money right? Wrong! I’ve been contacted at least 10 times but have only qualified for one study. The one study I qualified for was just fine– 30 minutes $ 50. Really straight forward and no hassle. The facility is pretty nice and they offer free underground parking. I just wish they looked at people more closely before calling! One time I was screened out based on my age. That’s right on the form I filled out! Customer service is everything!
Update: Screeners are too lengthy! I spent 50 minutes yesterday answering questions only to be put on a «hold» list. Am thinking about turning these down.

Alright, what’s up with this company’s customer service mission? 1^st I was happy to be call right after I submitted my application for the focus group research. Then when I called back, wished to switch on the meeting date, I got another representative called and asked me same 15 minutes questions that I just did a day ago. I kept telling her I just want to switch day, but nope, she was not listening, and told me to we have re-​start all over again. Then day 4, I received a call from the company, 3^rd person, still not listening, just wanted to get whatever she wants, and keep messing up my name. Is $ 100 really worth the energy and time on this «I don’t want to listen to you, but I want answer from you» type of company? 4 hours of focus group + 15 minutes on the phone + another 20 minutes on the phone + 5 minutes phone, and who knows… if there’s another call asking the same question?

I just finished doing a Research study with Luth Research and I have to say that they do a pretty good job of it. Years ago I also worked for them for a very brief period and it’s not too bad a job-​mostly because you have an automatic, free parking spot underneath the building. It’s easy too because it’s all computerized & you just read the script & personalize it a bit. (That’s the survey job I refer to.)
If you are looking to pick up some spare cash for your opinions, this was probably the first-​if not one of the first in San Diego to solicit people for that purpose. They will call to screen you on the phone and you have to be up front with your preferences. If you are lucky, you’ll be picked and just show up at the appointed time for a hour or two, and the money’s all yours-​usually around $ 75-​$ 100.
Luth has been very good to me because I have been fortunate to have been picked for some very good studies: ones that evaluate transportation designs, mock jury legal trials, and my favorite one of all-​Subway Sandwich taste testings! Recently, my son & I enjoyed an ethnic tasting study that ranged all over the chart on food samples.
It helps to be opinionated, not shy, and well-​spoken because the wall flowers are sometimes not invited back. So I say to all-​get on your computer and visit the Luth website to enter your info into the database, and keep your fingers crossed-​the phone may start ringing soon! Cha-​ching!

Yes. I’ll admit it. I am one of those faceless people who spends countless hours «behind the glass» hearing what consumers have to say about a wide range of topics. Luth Research, in downtown San Diego, is just one of hundreds of similar facilities that I have been in over the years.
The location and scale of Luth is good. The back room is comfortable and spacious– swivel chairs that move around easily when you get fidgety, a good sound system so you can hear every «thump thump» of the person in the main room in the group tapping his pencil on the table, and air conditioning that will put the arctic circle to shame. There is underground parking and they will even spend the day moving your car around if you have to double park when the spaces are all full.
So where did this place fall down? It was in two areas. Participant recruitment, which is the key to any successful research and overall service.
From a recruitment standpoint– they missed some very obvious conflicts of interest to the research and we had to manually remove those participants when the groups began. Always a little unsettling for the moderator.
And as for service? Fair at best. Remember– you are totally dependent on the research facility to get you what you need as you sit for hour after hour after hour of groups. Each day you sit for 9 — 11 hours behind the glass. We had cold food more than once, refrigerators that were not stocked with water and pop, a translator who was late as the facility forgot to call him, and long waits for copies etc.
Lots of choices in Research facilities. The best ones are the ones who really take care of the client with the little things. I guess the «devil is in the details». Even in the research business.

I know Luth Research better as the creators of SurveySavvy, an Internet-​survey company that I joined a few years back.
As far as Internet-​survey companies go, SurveySavvy is middle of the road. They have some interesting surveys from time to time, and you can earn small cash prizes and this-​and-​that items for completing surveys. But their cash-​sweepstakes awards aren’t large, and their surveys can be really repetitive.