Forward Footwear & Boutique

Great shoes! Cass was such a great help and love the shoes here! Found a sexy pair for my holiday parties. Thanks forward footwear and Cass :)

The best shoe store ever! I find something here every time I go, and the shoes I buy become my instant favorites! The variety is fabulous! I bought a pair of sexy heels, casual flats, super-​cute and comfy work shoes with a small heel, and a pair of boots. Love them all! And easy on the pocketbook. I can’t wait to go back and buy more :)

I purchased a Groupon for Forward Footwear and stopped in on a Saturday afternoon looking for more comfortable sandals. I don’t remember the name of the girl helping me, but she was great. She wasn’t pushy at all and tried to find the best pair of sandals for my feet (I’ve got ugly dancer feet). When I was asking my husband for his opinion (he was outside with the dog), she noticed and said that they were welcome in the store. I’m glad that our dog was welcomed because I didn’t feel so rushed in making a decision after that. She even offered him a treat.
I finally found a pair of cute sandals and got myself a much needed purse holder. The Groupon was $ 15 for $ 30 worth of products. In the end I paid $ 7 in addition to the $ 15 I paid when I purchased the Groupon. Not bad! They had other cute flats and I would definitely come back if I needed some more cute, affordable shoes.

HOLY CUTENESS! Nice clean place adorable shoes and accessories, very trendy current fashions the boots are so affordable its unreal! You can literally outfit your whole wardrobe in a very inexpensive way… happy shopping here :) Ohh its clean too…

Best selection of shoes and accessories and a very dynamic, helpful staff.

Foward has a huge selection of shoes! I can always find what I need for any kind of event, especially last minute. The girls are amazing and their customer service is the best in town. Definitely recomend this place, you will find all sorts of shoes and at incredible pricing!

I love this place for last minute great shoes. They always have cute stuff to match any outfit. The prices are super low and the girls are very helpful and never pushy.

I LOVE this store!!! I can never buy shoes anywhere else! The prices are an absolute steal, every time i go in there, there is always a cute girl waiting to greet you. The shoe selection is absolutely wonderful, from the flats to the wedges. I got a pair of thigh high boots that are soooooo cute i cant even put it into words AAAAND not to mention i got them for 50% off, they ended up being like 40 bucks!!! Go to forward! you will not be disapointed :]

I love love love Forward Footwear!!! Christina is absolutely a doll!!! I love that when I enter the store I am greeted by name and given some of the best customer service EVER!!! When shopping in this store I not only find the cutest shoes and accessories but I feel like I am treated like a VIP customer ever time!!!
The variety of items they have are amazing and even when I can’t find what I am looking for Christina always offers to try and find it for me in the future!
I would recommend this store to anyone who wants to find affordable, fun, flirty items!!!

I love this store! I love the owners thery are great! I took my some friends out of town there and they loved te selection as well as the price. Sexy, hot shoes! Love the selections of flats and sandals too.

Best shoes for the Best Price in all of San Diego! The owner Christina is so helpful and really makes you feel like your the only one in the store!
If you haven’t been, you’re missing out on the latest styles with an affordable price!

Boooo…
Why must you sell knockoffs of all my L.A.M.B. heels?! That’s what’s usually on the table outside the store, and it’s thus ironic that the purpose of that table is to entice me to enter the store.
Yeah, I’m a shoe snob, but inexpensive shoes don’t particularly bother me; knockoffs do.
Forward Footwear is perfect though if you’re walking on your way to the beach and/​or bars and one of your shoes breaks. A quick, cheap fix is just steps away on Garnet Avenue.

The employees there are always soooo nice and honest! The prices are amazing and they always have a great selection of shoes! I can’t get enough of their great deals! Although I wish they had a little bit bigger mirrors in the store it is definitely my new favorite place to shop for shoes! I can’t get enough! And the first time customer deal is great!

This place has really cute shoes for super cheap. I’m not the type of girl that won’t wear shoes if they’re not name brand. Who cares anyway?! The part that makes me want to come back over and over again, is the excellent customer service!

Oh baby you got what I need! :)
Forward Footer is conveniently nestled alongside Fresh Boutique in PB. So you can find a great outfit AND get the perfect shoes to match at the same time. Which is exactly what I did a couple days ago.
I don’t know if I would call myself a shoe-​lover (but what girl isn’t really?), but when I walked into Forward my eyes lit up and fixated on the wall of sparkling new footwear. I scanned the selection slowly (unable to pay attention to my friend who was talking to me, to his slight dismay) and soon noticed that I actually liked most all of the shoes! I’m kinda picky and it bothers me when a shoe selection consists of mostly hooker boots and ungodly high heels that make my feet hurt just looking at them. While Forward has there number of sexy night-​out pumps, there are also plenty of cool wearable flats and casual sneakers.
I looked down at the boots I was wearing and could easily see in the bright light that these were DONE FOR! How long had I had them? I couldn’t even remember. Faded, cracked, eeeeww! So it was then that I knew I would probably be leaving with a new pair, and I knew I was in the right place.
Reasonable prices, actually, better prices than I expected for the styles vs somewhere like Nordstrom. Great customer service ;)
Oh ya, so I got an adorable pair of brown mary janes. I’ll post a pic here soon. So check out Forward Footwear!