Helzberg Diamond Shops

Excellent customer service, Elias helped us out, knew what he was talking about. You could tell his had years of customer service, recommend this place.

Helzberg puts the HELL in ring shopping. Yesterday I went engagement ring shopping for the first time ever with 2 of my closest girl friends, whom my fiancé-​to-​be was excited for me to go with to get an idea of what I like and my size while he was out of town on a men’s retreat. Little did I know that my sweet friends were giving him the inside scoop while we were shopping, at his request. All was a perfect experience until we got to Helzberg diamonds. We were reluctantly «greeted» by a woman named Elizabeth. I told her my goal was to look at engagement rings to which her response was, «so did he send you here or.?» Thrown off by her probing ‘question’ I answered honestly and told her that it was my first time looking and he wanted me to see what I liked in order to give him some direction. He’s an artist and a romantic and likes the tradition of the man doing the majority of the work/​shopping for his woman as opposed to me telling him what to get and his only job walking in the store to pay for it. He also knew that it would be a special experience for my girlfriends and I to share together. I tried on a ring that I liked at Helzberg and as my friends were taking a photo of it, Elizabeth stopped us to say that we weren’t allowed to take any photos inside of the store due to «security reasons.» My friends obeyed her orders and made the comment that we weren’t aware because the 2 other stores we had visited before theirs were fine with it and actually encouraged it, providing the correct lighting so that we could keep record and showcase options to the man who will potentially purchase the band and soon, claim the photographed hand. Elizabeth continues to say that «no other store should allow us to do that either.» I continue walking to the next case to look at more rings while my friends go in the opposite direction. I only tried on one more ring, seeing as how I felt I would be putting her out to do her job and accommodate me. I was still being myself, because IM EXCITED AND IN LOVE. Which is supposed to be the point. I think she noticed that it’s the real deal and that I wouldn’t be a wasted sale — not that it should have been her ultimate concern. So she says «it’s good that you know what you like, because some girls come in here and have no idea.» Im not sure if her idea to flatter me was to put down other girls and admit that she passes judgment on the girls that come in and either know what they like or don’t know what they like. Isn’t it HER job to help determine that? Not just her job but her passion and expertise? I hurried my search, as I no longer felt comfortable and didn’t feel that she deserved my time or business. She goes on to say, «we usually like to get both of you in here so that we can sell to HIM and take you in a room to size you and narrow down what you like between a couple rings and choose it that day.» I responded with, «I understand that but no one has more pull with him than me so I can just as easily relay to him the information then we can both come back.» She nervous laughed then went on to ‘sell me with’ the following pitch — «we’re actually the only jewelry store in the mall backed by the American Gem Society» and she went on to say why their diamonds are legitimate and of higher quality. I listened and nodded, and once she was finished, shook her hand and asked for her name then left the store. What I WANTED to say to her which I will express now, is that I don’t care who they are backed by if they can’t understand simple Customer Service practices or better yet, women! Women don’t like to be judged or talked down to or felt like they aren’t worth the time to accommodate. Women like to shop with their girlfriends and share in those special experiences. Women don’t like to be told the order in which her and her man should start their life together. Women like to be treated like a princess, because guess what? so do their men! And if their princess brags about a jewelry store and their quality diamonds, the guy will want to impress her and give her the best! But guess what, I told him about my crappy experience and not only will we not be giving them our business but we will tell our friends about that experience and encourage them to shop elsewhere whenever they start their engagement journey. And so will my friends who were with me and saw their friend being talked down to and disrespected. Elizabeth is a representative of Helzberg, and unfortunately she didn’t carry the name of what I’m sure is a fine jewelry store otherwise. But my only point of reference is that experience and that representative, so THAT is my perception of Helzberg as a whole. That they don’t put the right people in place or train them properly on their customer! Has she not seen Julia Roberts in Pretty Woman? «Big mistake… HUGE.» My happy ending, though, is that I get to go on with my life and continue looking for the perfect ring at the perfect place with my perfect groom.

They recently relocated across from Banana Republic. They cater more towards women jewelry but they do offer a small brilliant selection of men’s jewelry! They also offer free cleaning for any jewelry. My favorite thing about Helzberg’s are there FREE signature slogan buttons that say «I am loved!» I love to go by and grab about 2 handfuls to pass out to friends.