If ad photos actually indicate the product being sold, 70% of the companies in the US today(and 50% of all Groupons) are selling really, really toned female abs. I wish. Unfortunately, since that isn’t really the case and I can’t just by myself a pair of abs on demand, bathing suit shopping is something I approach with a lot of seriousness. Or so I thought, until I went to Everything But Water– they are serious times two about bathing suit shopping. Like: By the time I left, I think the saleswoman had brought me over 20 bathing suits to try on. On the plus side, I think I ended up with a great bikini, and the saleswoman gave me very honest opinions along the way. On the down side, I think I spent my monthly graduate student-self food allowance on about two inches of fabric(the average bathing suit here will set you back about $ 120 – 150, although they do have a clearance section). I was struck with remorse the next day, and came thisclose to returning my bathing suit, till I realized that it was definitely worth $ 150 to NOT have to go bathing suit shopping again any time soon. If I do, though, I’d come here again.