World Cycling Productions

I can’t believe the best cycling clothing and accessories store in town is closing. This is a tragedy!
World Cycling Productions (WCP) was a hidden gem on University Avenue that mostly did mail-​order business on much higher-​end clothing than the other cycling stores in town carry. (There was some overlap, but this store was strictly fancy stuff.)
Even if a mainstream brick-​and-​mortar store in town carried a given item that WCP carried, WCP would put it on sale when they had several sizes left, whereas the mainstream store will wait until there’s just 1 XS and 2 XXLs left in the whole store before significantly reducing the price on a super-​high-​end item.
Everything about visiting World Cycling Productions was a dream come true: the items were well-​made, you could try everything on and simply re-​rack it if it didn’t fit like a glove, you didn’t have to pay shipping, and items very frequently went on sale.
There’s no way I can simply «pop in» halfway across the USA at Performance Bike or Competitive Cyclist on my way home from work. What a tragedy! RIP WCP — you will be sorely missed.

This is the only place in the Twin Cities where you can get the truly high end cycling accessories. Note accessories as they do not sell complete bicycles or frames.
This is serious gear at serious prices, but do not let that scare you off. World Cycling is a primarily mail-​order business which offers direct sales as well as being a supplier to other retail stores. The advertised prices are often the same as any other retailer, but us locals have the advantage of buying from their retail storefront and receiving a discount which makes them more affordable than other options.
Visiting the storefront also has the advantage of browsing their return and clearance section. Out of season returns and b-​stock items end up on the racks and often with dramatic discounts. If you don’t mind a minor cosmetic issue or a visibly worn return then you can save a lot of cash.
It is worth noting that the selection of winter cycling gear is the best I have seen anywhere in any state. Ice bikers should definitely check them out.
The staff is very nice, but due to the warehousing nature of the store getting a sample item to try on can take some time. Their retail hours are also rather short and vary by season and holiday so I highly suggest calling before you visit them.